The approach we take to search engine marketing is about working consistently to increase ROI and taking no shortcuts at the expense of the client.
Search engine marketing or SEM is a discipline of internet marketing which aims to improve the visibility of a business’ website in both organic and paid search results. The overall focus of search engine marketing is to improve the number of leads and sales being generated online.
Webics go beyond just driving targeted traffic to a website. Our goal is to work consistently on conversion optimisation. This is where we focus on growing the percentage of visitors whom are converting into real revenue. This is achieved by monitoring accurate and actionable metrics in order to shortlist the elements of a website which need to be modified to generate more conversions.
Increase traffic: This where our AdWords qualified staff professionally setup, manage and optimise your AdWords account to ensure that the highest possible volumes of qualified traffic are being driven to your website at the lowest possible cost.
Measure results: In this stage our team take a detailed look at the results of your online advertising and track when and why a visitor either converts or does not convert any page of your website. Doing this means we can gain insight into where there is room for improvement and make informed decisions as to how a greater ROI could be achieved.
Convert visitors: Conversion optimisation is the third fundamental element of search engine marketing and involves taking action based on the insight gained in the analytical stage. Thousands of elements within a website can undergo testing and redevelopment to ensure they are contributing to a successful user experience and therefore doing their part to generate conversions.
The end result of this training is that our company’s team members from, executive staff to account managers are highly confident in their ability to continuously maximise ROI through Google AdWords for any company in any industry.
Changes to Google AdWords occur frequently and staying on top of all the changes is mission critical when it comes to account optimisation and management. Our staff attend regular master classes organised and run by Google. Also, our certifications last no more than 12 months, meaning that our company and it’s staff are tested again and again to ensure we provide the highest level of expertise to our clients as the AdWords platform grows and innovates.
Knowing your competition: Our team will always keep a close eye on our client’s competition in paid and organic search results. We also monitor the conversion optimisation techniques put in-place by competitors to ensure that we are always one step ahead when it comes to know what turns traffic into turnover in any industry.
Taking action: Your competition and your industry are changing all the time. This is why it is important for us to not just analyse your search engine marketing metrics, but take direct action based on the real data we have obtained. Doing this allows us to improve your conversion rate and maximise your potential return from maintained search engine marketing spend.