Online Marketing Blog

Tips from the Online Marketing team at Webics.


What is Online Marketing and Why is it So Important?

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An online presence such as a website is important, but without proper marketing it can yield little or no results . There is more to marketing your business online than just setting up a website. A systematic process of online marketing techniques must be used. But where to start? The most important question all businesses

Google will begin ranking mobile-friendly sites higher starting April 21

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What this means for websites is that the customer base is finding and engaging with them primarily through mobile devices. If your site isn’t compatible and easy-to-use with a mobile device, chances are, that user (and potential customer) has already moved on. Smartphones and mobile devices are designed to streamline processes through apps and other

How to Brief Your Copywriter

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When it comes to your business, the look and feel of a striking web design can play a great part in your success. But one element that is often overlooked is your content. Without informative and interesting content, your potential customers won’t get the message about your great products or services. It’s vital to have

The Top 5 Reasons Your Business Needs a Blog

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Unless you’ve only recently joined us in the 21st century, you know how powerful the Internet has become. It’s a basic necessity for a modern business to have a website, and the most successful businesses capitalised early on with these advancements in technology. For companies and organisations, the beauty of the Internet is that it

How Mobile Devices are Changing the Ecommerce Landscape

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When building a website, a common misconception by many business owners is that their customers are mainly going to access their website using a desktop or traditional laptop. Naturally, the full size website looks “better” and is easiest to read and navigate. In an ideal world, your customers would always get to see your website

How to Use Your Blog to Brand Yourself

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In this digital age of widespread information, the Internet is our world, and for a small business this can be game-changing. The value of web marketing for businesses large and small cannot be overstated; these days nearly everyone is online, and 85% of consumers reported using the web to find and patronise local businesses. Building

Why Your Business Needs a Great ‘About Page’

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The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the smart, savvy business owner can stay one step ahead of the game, by making the right moves and taking the proper steps. What are those proper steps, you ask? Things

How to manage your reviews on your Facebook page

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Getting positive reviews on your business Facebook page is important and most of the time people are willing to give you a great review. But every now and then you get that dreaded bad review which gets more interaction and more notice than your good reviews. According to Google and Facebook, good reviews are paramount

How Frequently Should You Change Your Website Design?

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Nothing feels so great as a fresh, new website design for your business. It looks fantastic, works seamlessly, and you can’t wait for your potential customers to check it out. With the seemingly constant advances in technology, it might feel as though you need to continually update your website to keep up. New applications, new

Connection and Innovation at Google’s Sydney Masterclass

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Google’s Changes Google AdWords has been updated just over 1000 times in the last 12 months, according to Google. Incredibly, that amounts to nearly 3 updates per day! This is just one of the many things that Google representatives spoke to the Google Partners about at a recent master class held in Dolton House, Sydney.