5 Signs That It’s Time to Update Your Website

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To remain ahead of the game, it is crucial in any line of businesses to be continually updating. While it might seem obvious to update your equipment, computer software, or even your store’s physical appearance, it is just as important to frequently update your company website. Experts say a major design update should occur every [...]

Social Media Mistakes You’re Probably Making

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These days, we’re living in the information age, where breaking news, published articles, and posts can spread like wildfire. While it is vital for a business to have an established presence on social media, it is paramount to avoid making huge social media gaffes. Even the largest of corporations can’t avoid the occasional blunder. In [...]

Webics Business Networking Breakfast

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On Tuesday the 4th of March, Webics sponsored the Shoalhaven Business Chamber‘s first monthly Business Networking Breakfast (BNB) at Ablaze Brasserie in Nowra. The breakfast was a great opportunity for Ory Purhonen and myself to tell the Webics story to around 25 local business owners and professionals in an intimate setting with no pressure. It [...]

Why You Probably Don’t Need A Mobile App

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As technology continually expands, more people are accessing the internet than ever via a mobile device. Many businesses respond to this growing trend by considering the creation of a mobile app for their business, allowing customers to easily connect with the business on their phone. Yet this is not the ideal solution for most businesses. [...]

2014 – The Year Of Conversions

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2014 has spurned many new buzzwords in the online and digital marketing arena, but the focus on CRO, or Conversion Rate Optimisation, seems to be reaching fever pitch. How do we convert more of our website traffic into paid customers? You see, pre-2012 the early adopters in the SME sector began looking closely at Google [...]

How To Automate Your Sales Funnel With Email Marketing

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Here’s the deal: Everyone who owns a business and uses a website to market themselves MUST be doing email marketing. Problem is… Email marketing is hard. Right? First, you’ve gotta me a copywriter. You need to be creative. And hey, you aren’t a writer. Next, you’ve gotta have a perfect plan for your campaign. You [...]

5 Ways for Your Business to Get through the Holidays

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December, the month we all look forward to taking a long break, jingle bells, Batman smells, turkey, cookies, surfing and the like. But actually for businesses, it’s a time of dread. “Let’s wait til next year” is a mantra that strikes fear in our hearts. And then, if December is slow, January can be even [...]

Automating Your Whole Sales Cycle

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Create your own automated sales cycle We like trees. We don’t like clutter. Let’s face it, going anything but paperless these days when you have a handy-dandy sales tool right in your bag, purse, pocket or–more likely than not–your hand is just plain lame. With international laws broadly accepting electronic signatures and online contracts, the [...]

How to sell yourself: The art of the Elevator Pitch

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You know how on Mad Men much of the drama goes down (and up) in elevators? Elevators (or lifts to you non-Americans) used to be a place where you’d have between 90 and 120 seconds to get to know a flash of someone’s life. While today it’s just a moving box of uncomfortable silence, this [...]

Powerful Use of Colours to Affect Buyer Behaviour Online

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What happens at the start of the year and then again midyear? The sales. What do you see when you go into a store? You see bright red signage saying 50% off or even 70% off. Ever feel tempted to buy yet another plain white shirt (got to keep the basics stocked up) or is [...]