In this digital age of widespread information, the Internet is our world, and for a small business this can be game-changing. The value of web marketing for businesses large and small cannot be overstated; these days nearly everyone is online, and 85% of consumers reported using the web to find and patronise local businesses. Building
The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the smart, savvy business owner can stay one step ahead of the game, by making the right moves and taking the proper steps. What are those proper steps, you ask? Things
Nothing feels so great as a fresh, new website design for your business. It looks fantastic, works seamlessly, and you can’t wait for your potential customers to check it out. With the seemingly constant advances in technology, it might feel as though you need to continually update your website to keep up. New applications, new
Google’s Changes Google AdWords has been updated just over 1000 times in the last 12 months, according to Google. Incredibly, that amounts to nearly 3 updates per day! This is just one of the many things that Google representatives spoke to the Google Partners about at a recent master class held in Dolton House, Sydney.
With the recent release of WordPress 4.0, named “Benny”, the question about updating your website has to be asked. Updates to WordPress, and its themes and plugins are not only extremely important to the overall operation of your website, but they also provide valuable patches to security vulnerabilities and loopholes. The importance of security Security
If you’ve got a successful website for your business or organisation, chances are you are aware of the SEO benefits of maintaining a company blog, updated regularly. A relevant blog with excellent content can be a wonderful boon to your site’s SEO, both in terms of key words and through social shares and links. As
When considering the changing face of technology affecting industries around the world, one may not immediately consider the world of travel. But when investigating further, it is apparent that technology has greatly altered the ways in which we find and book travel options, from flights to accommodation and beyond. Not only that, but online marketing
Reading online marketing and commerce blogs these days, a business owner may feel overwhelmed by all the aspects which require attention. There is so much you can do in terms of Search Engine Optimisation (SEO) and otherwise to get more traffic to your website and more potential customers knowing about your business. The increasing focus