Online Marketing Blog

Tips from the Online Marketing team at Webics.


How to Use Your Blog to Brand Yourself

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In this digital age of widespread information, the Internet is our world, and for a small business this can be game-changing. The value of web marketing for businesses large and small cannot be overstated; these days nearly everyone is online, and 85% of consumers reported using the web to find and patronise local businesses. Building

Why Your Business Needs a Great ‘About Page’

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The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the smart, savvy business owner can stay one step ahead of the game, by making the right moves and taking the proper steps. What are those proper steps, you ask? Things

How to manage your reviews on your Facebook page

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Getting positive reviews on your business Facebook page is important and most of the time people are willing to give you a great review. But every now and then you get that dreaded bad review which gets more interaction and more notice than your good reviews. According to Google and Facebook, good reviews are paramount

How Frequently Should You Change Your Website Design?

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Nothing feels so great as a fresh, new website design for your business. It looks fantastic, works seamlessly, and you can’t wait for your potential customers to check it out. With the seemingly constant advances in technology, it might feel as though you need to continually update your website to keep up. New applications, new

Connection and Innovation at Google’s Sydney Masterclass

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Google’s Changes Google AdWords has been updated just over 1000 times in the last 12 months, according to Google. Incredibly, that amounts to nearly 3 updates per day! This is just one of the many things that Google representatives spoke to the Google Partners about at a recent master class held in Dolton House, Sydney.

How to Turn Your Facebook Friends into Facebook Fans

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If you have a small business, then it’s likely you’ve discovered the beneficial tool that is Facebook. Businesses of any size can see advantageous results through Facebook, but for small businesses, the customer engagement and broader reach that Facebook offers are especially important. Facebook and other social media platforms are a great way to get

Website Security: Why is it so important?

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With the recent release of WordPress 4.0, named “Benny”, the question about updating your website has to be asked. Updates to WordPress, and its themes and plugins are not only extremely important to the overall operation of your website, but they also provide valuable patches to security vulnerabilities and loopholes. The importance of security Security

Are Untamed Blog Comments Ruining Your SEO?

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If you’ve got a successful website for your business or organisation, chances are you are aware of the SEO benefits of maintaining a company blog, updated regularly. A relevant blog with excellent content can be a wonderful boon to your site’s SEO, both in terms of key words and through social shares and links. As

How Technology is Changing the Travel Industry

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When considering the changing face of technology affecting industries around the world, one may not immediately consider the world of travel. But when investigating further, it is apparent that technology has greatly altered the ways in which we find and book travel options, from flights to accommodation and beyond. Not only that, but online marketing

Local SEO: How to Optimise Your Business for the Local Scene

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Reading online marketing and commerce blogs these days, a business owner may feel overwhelmed by all the aspects which require attention. There is so much you can do in terms of Search Engine Optimisation (SEO) and otherwise to get more traffic to your website and more potential customers knowing about your business. The increasing focus