Online Marketing Blog

Tips from the Online Marketing team at Webics.


Are Untamed Blog Comments Ruining Your SEO?

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If you’ve got a successful website for your business or organisation, chances are you are aware of the SEO benefits of maintaining a company blog, updated regularly. A relevant blog with excellent content can be a wonderful boon to your site’s SEO, both in terms of key words and through social shares and links. As

How Technology is Changing the Travel Industry

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When considering the changing face of technology affecting industries around the world, one may not immediately consider the world of travel. But when investigating further, it is apparent that technology has greatly altered the ways in which we find and book travel options, from flights to accommodation and beyond. Not only that, but online marketing

Local SEO: How to Optimise Your Business for the Local Scene

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Reading online marketing and commerce blogs these days, a business owner may feel overwhelmed by all the aspects which require attention. There is so much you can do in terms of Search Engine Optimisation (SEO) and otherwise to get more traffic to your website and more potential customers knowing about your business. The increasing focus

How to Use Google+ to Increase Your Website Traffic

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While building, developing, and maintaining your website you may think you’ve got all the bases covered–a stellar web design, incredible content, and a series of link-building and SEO practices that are destined to send your website traffic through the roof. With any major endeavor, there is often no endpoint, no goal which can be achieved

How to Convert a Higher Percentage of Your Website Traffic into Sales Leads

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Now that your business website is receiving a healthy amount of traffic, you’ll want to take the next step: turning those visitors into sales leads. But how do you do this? Once you’ve attracted the traffic to your web page, the battle is half won. There are several very effective steps you can take to

How to Get your Blog Posts to Rank on Page One of Google

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As the Internet grows at exponential rates, it remains a competition of sorts to keep your blog posts high in search rankings. Google is the most popular search engine out there, and has become the definitive power when it comes to rankings. While the primary goal of your blog posts should be to create/share great

Successfully Marketing Your Business Online is Simpler Than You Think

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As a business owner or manager, it may seem a daunting task to embark on a journey through the world of online marketing. Whether you’re brand new to the online marketing scene, or you’re simply feeling overwhelmed with choices, here is something that may set your mind at ease: Successfully marketing your business online is

How Upworthy and BuzzFeed are Masters of Viral Marketing

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Dr. Ralph F. Wilson explains the term viral marketing as “any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.” There are a

5 Methods to Increase Search Engine Rankings

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Unless you’ve been living under a technological rock for the past few years, you probably know that Search Engine Optimisation, otherwise known as SEO, is key to driving traffic to your website. In a nutshell, good SEO makes your site popular, valuable, easy-to-find, and well connected. Your rankings on search engines will improve and soar

How to Create a Professional Image for Your Small Business

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Small businesses are vastly important and valuable to a local economy. Perhaps more importantly, small businesses provide a livelihood for the owners and employees helping to keep that business afloat. One difficulty with maintaining a small business, however, is in weathering the competition from not only other small similar businesses, but in outdoing the major