Rich Snippets – The Complete Guide
So what are Rich Snippets? Rich snippets are quotes or additional lines of information that appear below a Google search result or listing. They help to draw a user’s attention to a search engine results page that is relevant to the keywords that they have searched. Rich snippets are designed to give the user an [...]
How to Recover from Google Penguin
In April this year Google released an algorithm update named the Google Penguin. The update was focused on targeting websites that violated Google’s webmaster guidelines and those who have taken part in link schemes, keyword stuffing, cloaking and more black-hat SEO techniques. The penalty is not good and will cause you a huge drop in [...]
Why WordPress is the most SEO friendly CMS
Anyone in the SEO industry would have heard over and over, “WordPress is the best content management system for SEO”. While that statement might be a little bit bold, whoever told you that might be onto something. This post will walk you through and highlight some of the key reasons why WordPress may be the [...]
The Cost of Click Fraud
Picture this: your ads are running at optimal performance, your conversion rate is better than expected and your quality scores are great. The next week your campaigns are configured in the same way yet your conversion rate is virtually gone and you are receiving far more clicks than ever before. Presuming that there are no [...]
The Greatest SEO Memes of All Time
These SEO Memes are the cream of the crop. The SEO (Search Engine Optimisation) industry is not as straight forward as it used to be. It is full of consultants with a little less expertise than they probably need to make a great difference in a business. In addition to this, the industry Royalty, Matt [...]