Author Archives: Matthew Ozolins

How to Use Google+ to Increase Your Website Traffic

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While building, developing, and maintaining your website you may think you’ve got all the bases covered–a stellar web design, incredible content, and a series of link-building and SEO practices that are destined to send your website traffic through the roof. With any major endeavor, there is often no endpoint, no goal which can be achieved


How to Convert a Higher Percentage of Your Website Traffic into Sales Leads

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Now that your business website is receiving a healthy amount of traffic, you’ll want to take the next step: turning those visitors into sales leads. But how do you do this? Once you’ve attracted the traffic to your web page, the battle is half won. There are several very effective steps you can take to


How to Get your Blog Posts to Rank on Page One of Google

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As the Internet grows at exponential rates, it remains a competition of sorts to keep your blog posts high in search rankings. Google is the most popular search engine out there, and has become the definitive power when it comes to rankings. While the primary goal of your blog posts should be to create/share great


Successfully Marketing Your Business Online is Simpler Than You Think

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As a business owner or manager, it may seem a daunting task to embark on a journey through the world of online marketing. Whether you’re brand new to the online marketing scene, or you’re simply feeling overwhelmed with choices, here is something that may set your mind at ease: Successfully marketing your business online is


How Upworthy and BuzzFeed are Masters of Viral Marketing

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Dr. Ralph F. Wilson explains the term viral marketing as “any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.” There are a


5 Methods to Increase Search Engine Rankings

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Unless you’ve been living under a technological rock for the past few years, you probably know that Search Engine Optimisation, otherwise known as SEO, is key to driving traffic to your website. In a nutshell, good SEO makes your site popular, valuable, easy-to-find, and well connected. Your rankings on search engines will improve and soar


How to Create a Professional Image for Your Small Business

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Small businesses are vastly important and valuable to a local economy. Perhaps more importantly, small businesses provide a livelihood for the owners and employees helping to keep that business afloat. One difficulty with maintaining a small business, however, is in weathering the competition from not only other small similar businesses, but in outdoing the major


BIG Business Conference and Expo

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From left: Matthew Ozolins, Ory Purhonen and Kellie Andrews, manning the Webics stand and the expo. The very first BIG Business Conference and Expo was held yesterday at the Shoalhaven Entertainment Centre. I am really happy to have had the opportunity to run a workshop at the event with Ory, and to have our own


A Quick Guide to Increasing Facebook Engagement

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If you think hard about it, probably every business you know of has a Facebook page. Any company would be foolish nowadays not to have some sort of social media presence. With over 1.2 billion users (as of March 2014), it seems like a safe bet for a business to utilise Facebook to attract and


Is There a Demand for Your New Product?

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So you’ve come up with an idea of a new or emerging product you’d like to sell. Perhaps you’re thinking of selling an existing item but are unsure just what the market demand is for this product? There are a few methods you can try out for determining current and future market demand for a