Rich snippets are quotes or additional lines of information that appear below a Google search result or listing.
They help to draw a user’s attention to a search engine results page that is relevant to the keywords that they have searched. Rich snippets are designed to give the user an insight of what they are expected to see on that webpage and what the contents might be.
Rich Snippets provide instant information if used correctly that is directly related to the searched query and it increases relevant click throughs leading to relevant web pages and information.
Rich Snippets help users discover sites that are completely relevant to their search enquiry.
For businesses using rich snippets combined with their Search Engine Optimisation strategy will ensure that the click throughs from users are more likely to lead to a conversion as the relevance is much higher.
There are a broad range of content that can have rich snippet appear and that includes:
All in all rich snippets are a great way for webmasters to gain an additional layer of optimisation to their website and highlight important content within search engine result pages.
Rich snippets will be most successful if used in conjunction with strong website copywriting, article submissions, reviews and SEO.