With so many platforms currently available for internet marketing, being strategic on what you use for your business and how you manage your internet marketing can make or break your business.
Being successful with you internet marketing strategy takes time, skill and planning. It is important to be organised and prioritise your time by spending it on the areas of internet marketing that are going to add the most value to your business.
Developing an effective internet marketing strategy that you have complete control over can be a complex task as well as time consuming.
There are many places that you can market your business and many different ways of doing so such as display advertising, PPC advertising, search engine marketing , search engine optimisation, social media marketing, email marketing, referral marketing, affiliate marketing, content, video and mobile marketing.
So where do you start and how do you take control?
Firstly as a business owner it is important that you focus your time doing what you do best. If you are a carpet cleaner, who is spending most of your time managing your online marketing strategy you are not maximising your skills in what you do best to increase your business revenue.
By speaking to an internet marketing specialist you can allow them to take the hard work out of your hands and customise an online marketing strategy to suit your business requirements.
Step 1: You need to know how much time, effort and money you are spending on your online marketing campaigns and what the return on investment is.
Step 2: If social media is your vessel of choice for online marketing you are best to use a social media marketing tool that can save you time, money and allow you to track your conversions. Hoot Suite is a perfect example of a multi-platform social media management tool.
Step 3: Dedicate a few hours a week to managing your online marketing. In this time you can schedule multiple social media posts, write and schedule email marketing campaigns and review spent and reports for display or PPC advertising.
By using social media you need to have an idea of what you are looking to achieve without just diving in head first without a strategy behind it.
There are some online marketing strategies that are best left to the professionals such as SEO.
