Content Marketing
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Why Your Website Needs A FAQ Page
If we asked you what the most important page on your website is, you’d probably answer your home page or contact page. If you are …
What Is Content Marketing & Why Is It Important?
It’s likely you’ve heard the phrase ‘content is king.’ It’s something digital marketing agencies like to say a lot. Why? Because without content there is …
3 Questions to Ask to Determine Your Content Marketing Strategy
3 Questions to Ask to Determine Your Content Marketing Strategy Do you have a content marketing strategy? If you’re a modern business owner, we hope …
Content Visibility on Mobile Sites Now More Important than Ever, Says Google
Content Visibility on Mobile Sites Now More Important than Ever, Says Google
On January 10th, 2017, Google implemented previously-announced changes.
The Power of Emotion: Writing Better Sales Copy
What convinces your prospect to make a purchase? How does your customer decide to buy a specific product? Does emotion play a part? According to …
5 Ways to Create Evergreen Content
There are a lot of maxims about writing content, it seems. “Content is king.” “Keywords are everything.” “Keywords don’t matter.” “It’s all about the call …
The Problem with “Salesy” Content
Have you ever encountered overly “salesy” content? You probably know what I mean. You’re reading an informative blog post and suddenly you realise you’re in …
What is Online Marketing and Why is it So Important?
An online presence such as a website is important, but without proper marketing it can yield little or no results . There is more to …
Why Your Business Needs a Great ‘About Page’
The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the …
How Upworthy and BuzzFeed are Masters of Viral Marketing
Dr. Ralph F. Wilson explains the term viral marketing as “any strategy that encourages individuals to pass on a marketing message to others, creating the …