Google Adwords

Keep up to date with industry insights, trends and tips from the team at Webics


6 Strategies to Improve Your Click Through Rate

Advertising your business online is a great way to gain exposure, build your reputation, and of course, generate leads and sales. There are many avenues …

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Using Negative Keywords in Google AdWords Campaigns

Are you a business looking to bring targeted leads to your site? You may already know about the value of Pay-Per-Click (PPC) advertising and Google …

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How to Use YouTube Ads to Boost Your Business

It may come as no surprise that YouTube is the number one site for streaming content in Australia. Since its inception, YouTube has grown exponentially, …

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Pay Per Click A Double Edged Marketing Arsenal

Pay-Per-Click: A Double Edged Marketing Arsenal

Pay-Per-Click (PPC) is a great way to draw massive amounts of potential customers to your website. It is one of the most powerful tools in …

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Google AdWords – Secrets to Success

More businesses are putting a significant amount of money into paid advertising online, but the key to succeed in your PPC campaigns is in the …

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Online Store Split Testing

Split Testing Guide for Online Stores

Run More Tests, Run The Right Tests. The online stores achieving continual success are the ones that do everything they can to create a more …

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AdWords for Video

AdWords for Video & TrueView Video

Telling your story and growing your business at the same time with video advertising Online video has completely changed the way we the internet is …

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Location Targeting in Google AdWords

Location Targeting in Google AdWords

Location targeting gives more control to locally operating businesses. You may well have a fantastic ad but you are not going see your campaigns reach …

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Google Display Ad Builder Conversions

Improving Display CTR: Google Display Ad Builder

The best practice for building your ads with the Display Ad Builder. The AdWords Display Ad Builder – A point and click ad builder sounds …

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Google AdWords Managed Placements

Managed Placements

Decide where you ads are displayed for more narrow targeting and effective results measurement. The websites and blogs which make up the Google Display Network …

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