2014 has spurned many new buzzwords in the online and digital marketing arena, but the focus on CRO, or Conversion Rate Optimisation, seems to be reaching fever pitch. How do we convert more of our website traffic into paid customers?
You see, pre-2012 the early adopters in the SME sector began looking closely at Google Places, SEO and SEM. As 2013 drew to a close, mainstream business had no choice but to join the bandwagon. We all know yellowpages is truly dusted and search, organic or paid is where it’s at.
And nothing teaches a small to medium business owner more about their website conversions than them having to put hand in pocket and pay to generate traffic. Don’t get me wrong, companies as good as Webics do an amazing job of building beautiful sites and creating strong optimization strategies to better rank in Google, and these combined certainly increase traffic to the site – but how to convert that traffic into leads and sales?
On average, 98% of all website traffic doesn’t engage. That is, they don’t call, email, fill out a contact form on the website or signup for a service. A good website gets about 2% conversion, an overall average as low as 1%. This is standard. So again, how to convert more of these 98% into customers?
Our company, WebReception, provides 24/7 outsourced livechat lead generators to help improve conversions so we get a good feel for what improves the rate of conversions:
Here are my top 4 tips to improving conversions instantly:
- Get a single message and a single call to action – One of my favourite websites is https://www.sanebox.com When you hit their site there’s only one direction you can go and only one thing you can do.
- Give your customers an “aha” moment in 20 seconds or less – If it’s not super obvious what you do and why it helps people within 20 seconds, rethink your headline and sub header. I love https://www.manpacks.com, you’ll get what they do in 20 seconds or less.
- Use social proof – Make sure you have testimonials with photos and/or some press logos from media you’ve featured in – and do it above the fold (which means without the user having to scroll down). This will help build some instant cred! Again see https://www.manpacks.com or https://www.dollarshaveclub.com for this.
- Get LiveChat – Livechat helps you instantly talk to your customers so you can bypass points 1-3 above. It’s ridiculously easy to set up and you’ll find if you are staffed 24/7, you should engage with approximately 6-15% of all your traffic and if your staff are trained in sales, you should convert about 25-30% of all chats to leads. For businesses who are doing in excess of 1000 unique visitors per month, you might look at having a specialist manage your livechat lead conversions 24/7. At WebReception, we do this for $1 an hour, 24 hours a day, 7 days a week. For the right businesses we do free 2 day trials of our service so we can show you how well it works for your business. We have limited staff resources for these trials, so make sure to click below so we can get in touch to set one up.
If your traffic is under this amount, you can signup for livechat software direct here.