Growth is essential for all companies if they want to stay competitive and stay relevant. If you aren’t growing, your competitors are, and that means your potential customers are choosing their products and/or services over yours. While growth is the key to long-term survival, achieving it isn’t always easy. If you are struggling with growth, you are not alone. Many companies don’t know how to grow because planning and implementing growth strategies requires knowledge, time and determination. A strategic growth strategy should be your top priority for 2020, and if you don’t know how, we are here to help. Here are some of 2020’s trending digital marketing strategies that will help your company make the changes it needs to grow.
Personalization
Personalisation is no longer an option. Personalisation is the cornerstone of every successful digital marketing campaign and is the most effective way to find new customers and retain existing ones.
Consumers will no longer tolerate generic content. They want to be treated as unique individuals, yet they also expect businesses to anticipate their wants and needs. In other words, they want to know what is in it for them. The good news is that it has never been easier to understand your target audience – their behaviours, wants and needs – and create meaningful and persuasive campaigns recommending products, offers and services.
Amazon has set the global benchmark when it comes to an effective personalisation strategy. Their dominance of the e-commerce market is largely due to their ability to personalise content at all stages of the customer journey and recommend products they know their customers will want to purchase. Here’s a quick guide to Amazon’s approach to personalisation.
Customer-Centric Brand Storytelling
We know people enjoy stories and brand storytelling has long been an effective marketing strategy to encourage potential customers to relate to your brand. However, in 2020, the narrator is changing. Rather than a brand telling its own stories to promote its products and services, customers will be telling stories about their personal experiences with the brand. This form of storytelling is so powerful because it acts as a form of social proof and allows brands to connect with their customers on an emotional level and it is on this level that purchasing decisions are made.
As customers become more sceptical of what they read online, brands who can deliver their message through honest, helpful and friendly voices are the ones that will succeed.
Stories from the Airbnb Community is one of the best examples of customer-centric storytelling. On this page, Airbnb posts stories from hosts about their experiences, many of them describing how Airbnb has helped them achieve their goals and live their dream life.
Video Content Gets Shorter
Video content in advertising drives results and if you haven’t invested in video or animated content you need to. In 2020 video content is predicted to get shorter in line with the ever-shortening attention spans of consumers. Known as micro-content, these short bursts of video are an effective way to humanize your brand, build trust and authentic relationships. Some ideas for video content include
- How to or educational
- Customer testimonials
- New products
- Live videos
- Personalised messages
- Behind the scenes
- Event videos
- Expert interviews
The key is to post frequently and have a well thought out strategy. Video content doesn’t have to be expensive, it just needs to be engaging.
Book an Appointment
Not sure where your business is headed in 2020? Book an appointment with one of our digital marketing experts. We can help you strategize a marketing plan that will help drive more traffic to your website, convert more customers and grow your business.
