Social Media Marketing Tips 2018
A social media presence should be a part of every business’s marketing strategy. However, getting the most out of a social media campaign isn’t easy, especially in the ever-changing social network landscape. To help you use social media to your business’s advantage,...
read more
3 Common SEO Mistakes (And How To Avoid Them)
While SEO techniques are always expanding and evolving in line with Google’s updates, the basic principles for SEO success remain the same. This is especially true if you are a small business looking to dominate the local search results. But where does SEO start and...
read more
How Many Pages Should A Website Have For SEO?
How many pages should a website have for SEO? Whether you are building your first website or considering a redesign, this is a question you will undoubtedly ask yourself, or your local web design agency. Are more pages better for SEO? How many pages is too many?...
read more
Google Chrome Security Changes
According to Google: "A secure web is here to stay." Starting in July 2018, Google Chrome will mark all HTTP websites as ‘not secure’. What does that mean for your website? If your website doesn't secure a SSL certificate within the next two months, a warning will...
read more
How Long Does It Take To Build A Website?
At Webics, this is a question we are asked all the time. And we can relate. We live in the age of now. People are busier than ever and when they decide they want something they want it now (preferably yesterday). Christopher Muther published an insightful article in...
read more
Facebook Messenger For Business: Plugin Your Website
Most of use Facebook Messenger to chat with friends and family. It’s free, it’s fast, and it’s global. Users can easily share messages, photos, files, links and GIFs to individuals or groups. In fact, group conversations are one of Messenger’s most popular features....
read more
Hangouts Chat: Google’s Foray Into Business Communication
How do you and your colleagues share and discuss important information with one another? Face-to-face, email, Skype, newsletters, or a combination of different methods? Here at Webics, we use a messaging app, as we find this is the most efficient way to communicate...
read more
Will The Google Speed Update Affect Your Site?
Recently, we wrote about Google’s last major update - “Fred” - which took place in March 2017. We know that Google makes hundreds of minor changes to its search algorithm each year, but major updates are far more sporadic, and, far more consequential. This July,...
read more
Does Google My Business Help SEO
There are many unknowns when it comes to Google. What is certain is that Google will never become static. Google experiments, it learns and it changes. Google My Business (GMB) is a prime example. GMB has continued to evolve since its release in 2014 when it replaced...
read more
What We Learnt From The Google Fred Update
Google’s search algorithm is one of the world’s most closely guarded secrets. While no one knows exactly which factors Google favours at any given time, what we do know is Google is constantly evolving as it learns more about how its users search. “Each year, Google...
read more
Is your brand up to scratch for the online world?
So, you’ve got a logo on your website, but is that really enough? When we refer to the word brand it's actually a more holistic perspective on the relationship between the business and an audience. Amazon’s CEO, Jeff Bezos perfectly explains it: “Your brand is what...
read more
Help! Which e-commerce platform is right for me?
As many businesses decide the take the big leap to selling online, one question that often arises is which e-commerce platform is right for them? You’ll be surprised by how many different types of e-commerce platforms are out there - and most serve their own niche and...
read more