Blog

Facebook Messenger For Business: Plugin Your Website

Most of use Facebook Messenger to chat with friends and family. It’s free, it’s fast, and it’s global. Users can easily share messages, photos, files, links and GIFs to individuals or groups. In fact, group conversations are one of Messenger’s most popular features....

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Hangouts Chat: Google’s Foray Into Business Communication

How do you and your colleagues share and discuss important information with one another? Face-to-face, email, Skype, newsletters, or a combination of different methods? Here at Webics, we use a messaging app, as we find this is the most efficient way to communicate...

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Will The Google Speed Update Affect Your Site?

Recently, we wrote about Google’s last major update - “Fred” - which took place in March 2017. We know that Google makes hundreds of minor changes to its search algorithm each year, but major updates are far more sporadic, and, far more consequential.  This July,...

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Does Google My Business Help SEO

There are many unknowns when it comes to Google. What is certain is that Google will never become static. Google experiments, it learns and it changes. Google My Business (GMB) is a prime example. GMB has continued to evolve since its release in 2014 when it replaced...

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What We Learnt From The Google Fred Update

Google’s search algorithm is one of the world’s most closely guarded secrets. While no one knows exactly which factors Google favours at any given time, what we do know is Google is constantly evolving as it learns more about how its users search. “Each year, Google...

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Is your brand up to scratch for the online world?

So, you’ve got a logo on your website, but is that really enough? When we refer to the word brand it's actually a more holistic perspective on the relationship between the business and an audience. Amazon’s CEO, Jeff Bezos perfectly explains it: “Your brand is what...

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Help! Which e-commerce platform is right for me?

As many businesses decide the take the big leap to selling online, one question that often arises is which e-commerce platform is right for them? You’ll be surprised by how many different types of e-commerce platforms are out there - and most serve their own niche and...

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A/B Testing Your Facebook Ads

One of the best ways to measure the success of your marketing is through A/B testing, also known as split testing. The essence of this approach involves releasing multiple versions of an advertisement (usually two) with varying copy or images, etc., and then observing...

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Why is my SEO Taking So Long?

Is my SEO working yet? Excited clients often ask us about their SEO results only a few short weeks into their campaigns. They wonder why they aren’t seeing instant results. The short answer: SEO takes time. A couple of months later, their questions are answered as the...

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Ranking for Long Tail Keywords

Does your SEO strategy include ranking for long tail keywords? It should. Today’s online world is very competitive, with new businesses popping up seemingly overnight and dominating the web search scene. To stay at the forefront of your game (and on the all-important...

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End Of Financial Year Sale 2017

ARE YOU ELIGIBLE? Talk to Webics about using your $20,000 immediate tax deduction. Claim Your Website Before 30 June 2017 Did you know that the Federal Government’s instant asset write-off for small businesses is...

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Is SEO Dead?

It’s a social world. Digital media is the wave of the future and businesses are capitalising on that fact more than ever. From video to influencer marketing to Facebook campaigns, there is a lot of power in social media. One might even start to wonder if SEO matters...

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