SEO in 2020 is different than it was in 2019. And it is almost unrecognizable from what it was ten years ago.
Continuously evolving digital platforms and changing user behaviours mean that SEO techniques need to be adapted to suit the current market.
If you don’t keep on top of SEO best practice guidelines, you risk being penalised and losing your rankings. In business, this translates to lost customers and lost revenue.
Here are the most common SEO mistakes to avoid.
You Haven’t Made User Experience Your Top Priority
If the user isn’t at the centre of everything that you do online, your efforts will not yield results. Visitors to your site need to be able to find what they are looking for quickly (usually within a few seconds) or they will leave. Google has always been about the user, so if your website is not providing a memorable experience, is difficult to navigate and provides little value, potential customers will leave or not come back. These tips will help improve your website’s user experience.
Focus On Your Ideal Customer
To attract consistent, high-quality traffic to your site, you need to define who your audience is, what they want, the problems they are trying to solve and then deliver the answers to them. You can’t be everything to everyone, so keep asking yourself questions until you know exactly who you are targeting.
Your Content is Average
In 2020, your content has to serve a purpose. If you are writing thin content to fill space, or stuffing in keywords, Google will rank these pages lower. Quality content is content that answers questions, meets a need or is helpful in some way. For example, how-to blog posts, video tutorials, checklists and interactive calculators. Think about what problems your customers are trying to solve, what their interests are and create a targeted content strategy. A content calendar will remind you to publish regularly – another essential SEO technique. Avoid keyword stuffing, plagiarizing other people’s work and publishing spammy content at all costs.
You Don’t Have a Linking Strategy
Yes, links still matter, not the number of links you have, but the quality of them. A good link building strategy that results in backlinks from authoritative sites shows Google that your content is relevant and high-quality. This translates into higher rankings. Link building takes time, so be patient. Never be tempted to buy links; you will be penalised.
You Don’t Know What Social Proof Is
Social proof is a phenomenon that leads people to seek the opinions of others before making a decision.
“…when people are unsure of how to react or respond to a situation, they automatically look to others around them, under the assumption that these people—whether experts, celebrities, friends, or even other consumers—know more than they do and hence also know what should be done.”
User reviews, testimonials, social media reviews and mentions, celebrity endorsements and personal recommendations are all examples of social proof. If you haven’t incorporated social proof into your digital market strategy, you need to start. Building a strong social media presence is a good first step. Google analyzes the way users interact with your social channels – the more engagement, the more SEO benefits.
Does your website need an SEO audit? Get in touch with the digital marketing team at Webics to book in your consultation.