If you think a mobile friendly website is a waste of dollars, think again. A study by Nielsen shows that there are 6.8 billion mobile subscriptions around the world. On top of that, a study by Google shows that mobile users will surpass desktop users by 2014.
These stats not only show that the world is exponentially going mobile. This significant shift shows that consumers use mobile technology to look for things they need or want. This trend is pushing business owners to be innovative in finding ways to market their products and services.
If you’re one of those who do not leverage the power of having a mobile friendly website, you are selling your business short. Just look at these top five reasons why you need to have a mobile friendly website.
Leveraging Mobile Internet Traffic
Billions of people are using their mobile phones and tablets to do local searches. By simply having a mobile friendly website, you can be sure to create an expansive reach alongside getting targeted local consumers for your business.
Turning Mobile Web Visitors into Consumers
One of the main questions that have been bothering many online marketing strategists is what’s the fastest way to turn visitors into consumers.
Based on Google’s study, the fastest way to your consumers’ minds is through a mobile friendly website. In Google’s report, 74% of people said they’re more likely to return to a mobile friendly site in the future and 67% said that when they visit a mobile friendly site, they are more likely to buy a site’s product or service.
Aside from that, consumers take their smartphones everywhere they go. In a report from Our Mobile Planet: Australia “24% of Australian smartphone users take their phones with them when shopping to research products, and 22% of them change their minds while in-store about a purchase after completing a mobile search”.
Accordingly, a great user experience when navigating a mobile friendly website can have a huge effect on buying decisions.
The Fastest Way to Conversion is through a Mobile Friendly Website
Conversion is critical to any business. Without consumers your business will not survive. That’s why you need a mobile friendly website.
In another study by Google, 55% of mobile search conversions happen within an hour and 3 of 4 mobile searches trigger follow-up actions, whether it is further research, a store visit, a phone call, a purchase or word-of-mouth sharing.
So if you want to see an increase in conversion and consequently an increase in sales, leverage mobile friendly websites to reach your niche marketplace.
Accessibility Anytime and Anywhere
If you have always-on-the-go and information-hungry customers, then your best channel to reach them is through a mobile friendly website. Through mobile web search, your customers can quickly reach your business anytime and anywhere.
Likewise, mobile friendly websites appear first on Google’s organic searches.
So having one allows your potential customers to find your website ahead of your competitors and they can get in touch with you as soon as they search for services or products related to your business.
Getting that Competitive Advantage
By providing a way to quickly access your information, you are giving your business an edge over your competitors.
Google insights showed that when consumers cannot access your website through a mobile phone or tablet, they are more likely to look at a competitor’s mobile website. So without any mobile friendly website, you are driving your customers and potential customers away.
Do you want to get more customers for your business? Call us and our strategists will come up with the best solution for your business.