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Google Lead Form Extensions : The Game Is Changing

Google Lead Form Extensions : The Game Is Changing

The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly, mobile conversion rates are much lower than desktop. To address this...
Why Your Business Needs A Link Building Strategy

Why Your Business Needs A Link Building Strategy

While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually beneficial relationships with other businesses and builds your brand...
Online Retail Sales Are On The Move (Upwards!)

Online Retail Sales Are On The Move (Upwards!)

In good news for the retail sector, the latest  NAB Online Retail Sales Index shows that online sales are finally on their way up again.  The data also reveals that Australian retailers are outperforming their international counterparts, growing at a much faster rate....
Should I Choose a .com or .com.au Domain?

Should I Choose a .com or .com.au Domain?

Fact: your domain name will impact the success of your business online.  Choosing a domain name is a two-part process. The first step is the actual address (or domain name) which will become the online identity of your business. Ideally, your domain name needs to be...
Google My Business Listings: Key Insights From New Report

Google My Business Listings: Key Insights From New Report

According to a new Google My Business Insights Study: 5% of Google My Business listing views result in a website click, call, or direction requestSound Low? It’s not. Not only is the conversion rate increasing year on year, but for the average business, 5% translates...