by Webics | Mar 14, 2017 | Advertising Tips & Tricks, Blog, Content Marketing
3 Questions to Ask to Determine Your Content Marketing Strategy Do you have a content marketing strategy? If you’re a modern business owner, we hope you do; content marketing is an essential part of reaching your audience online. First things first: what is content... 
by Rowyn Pepper | Oct 6, 2016 | Content Marketing
What convinces your prospect to make a purchase? How does your customer decide to buy a specific product? Does emotion play a part? According to marketing research, many consumers are already “convinced” to buy a product before they even set foot in your store or... 
by Ory Purhonen | Feb 1, 2016 | Content Marketing
There are a lot of maxims about writing content, it seems. “Content is king.” “Keywords are everything.” “Keywords don’t matter.” “It’s all about the call to action.” What is the truth? The truth is, fads about online marketing and business strategies come and go, but... 
by Ory Purhonen | Oct 26, 2015 | Blog, Content Marketing
Have you ever encountered overly “salesy” content? You probably know what I mean. You’re reading an informative blog post and suddenly you realise you’re in the middle of a sales pitch. For many people, particularly potential customers, this can be a huge turn-off.... 
by Aaron Curle | Mar 3, 2015 | Advertising Tips & Tricks, Content Marketing, Marketing, SEO, Social Media, Web Technology
An online presence such as a website is important, but without proper marketing it can yield little or no results . There is more to marketing your business online than just setting up a website. A systematic process of online marketing techniques must be used. But... 
by Amy Dresser | Nov 27, 2014 | Content Marketing
The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the smart, savvy business owner can stay one step ahead of the game, by making the right moves and...