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3 Questions to Ask to Determine Your Content Marketing Strategy

by Webics | Mar 14, 2017 | Advertising Tips & Tricks, Blog, Content Marketing

3 Questions to Ask to Determine Your Content Marketing Strategy Do you have a content marketing strategy? If you’re a modern business owner, we hope you do; content marketing is an essential part of reaching your audience online. First things first: what is content...

The Power of Emotion: Writing Better Sales Copy

by Rowyn | Oct 6, 2016 | Content Marketing

What convinces your prospect to make a purchase? How does your customer decide to buy a specific product? Does emotion play a part? According to marketing research, many consumers are already “convinced” to buy a product before they even set foot in your store or...

5 Ways to Create Evergreen Content

by ory | Feb 1, 2016 | Content Marketing

There are a lot of maxims about writing content, it seems. “Content is king.” “Keywords are everything.” “Keywords don’t matter.” “It’s all about the call to action.” What is the truth? The truth is, fads about online marketing and business strategies come and go, but...

The Problem with “Salesy” Content

by ory | Oct 26, 2015 | Blog, Content Marketing

Have you ever encountered overly “salesy” content? You probably know what I mean. You’re reading an informative blog post and suddenly you realise you’re in the middle of a sales pitch. For many people, particularly potential customers, this can be a huge turn-off....

Why Your Business Needs a Great ‘About Page’

by Amy | Nov 27, 2014 | Content Marketing

The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the smart, savvy business owner can stay one step ahead of the game, by making the right moves and...

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Business Brand Photography: Why Every Business Needs Professional Photos

Feb 6, 2019 | Marketing, Photography

Fact: Images Get Attention The power of visual content to engage consumers and help them process information cannot be ignored. If you consider that 90% of information that comes to the brain is visual and 65% of the population are visual learners, it makes sense that...

5 Rules for Responding To Online Reviews

Jan 18, 2019 | Communication

Did you know that 86% of consumers read online reviews for local businesses? Reviews can significantly impact purchasing decisions and determine whether or not someone trusts your business. Take a minute to think about your own online reviews. This may be on social...

Webics Christmas Break

Dec 21, 2018 | Company News

The team at Webics would like to wish everyone a very happy holiday and we hope that you have a nice, relaxing break over the summer. We are all looking forward to working with you all in 2019. Our office will close from the 21st of December and reopen at 9am on the...