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The Power of Emotion: Writing Better Sales Copy

The Power of Emotion: Writing Better Sales Copy

What convinces your prospect to make a purchase? How does your customer decide to buy a specific product? Does emotion play a part? According to marketing research, many consumers are already “convinced” to buy a product before they even set foot in your store or...
5 Ways to Create Evergreen Content

5 Ways to Create Evergreen Content

There are a lot of maxims about writing content, it seems. “Content is king.” “Keywords are everything.” “Keywords don’t matter.” “It’s all about the call to action.” What is the truth? The truth is, fads about online marketing and business strategies come and go, but...
The Problem with “Salesy” Content

The Problem with “Salesy” Content

Have you ever encountered overly “salesy” content? You probably know what I mean. You’re reading an informative blog post and suddenly you realise you’re in the middle of a sales pitch. For many people, particularly potential customers, this can be a huge turn-off....