It’s likely you’ve heard the phrase ‘content is king.’ It’s something digital marketing agencies like to say a lot. Why? Because without content there is no marketing. And every successful online marketing campaign relies on valuable, relevant content to influence...
3 Questions to Ask to Determine Your Content Marketing Strategy Do you have a content marketing strategy? If you’re a modern business owner, we hope you do; content marketing is an essential part of reaching your audience online. First things first: what is content...
What convinces your prospect to make a purchase? How does your customer decide to buy a specific product? Does emotion play a part? According to marketing research, many consumers are already “convinced” to buy a product before they even set foot in your store or...
There are a lot of maxims about writing content, it seems. “Content is king.” “Keywords are everything.” “Keywords don’t matter.” “It’s all about the call to action.” What is the truth? The truth is, fads about online marketing and business strategies come and go, but...
Have you ever encountered overly “salesy” content? You probably know what I mean. You’re reading an informative blog post and suddenly you realise you’re in the middle of a sales pitch. For many people, particularly potential customers, this can be a huge turn-off....
An online presence such as a website is important, but without proper marketing it can yield little or no results . There is more to marketing your business online than just setting up a website. A systematic process of online marketing techniques must be used. But...
Growth is essential for all companies if they want to stay competitive and stay relevant. If you aren’t growing, your competitors are, and that means your potential customers are choosing their products and/or services over yours. While growth is the key to long-term...
The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly, mobile conversion rates are much lower than desktop. To address this...
While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually beneficial relationships with other businesses and builds your brand...
