It’s been just over a month since Instagram removed likes from Australian accounts. According to the Australia and New Zealand director of policy, Mia Garlick, the decision was made to enhance the overall user experience and address concerns that the pursuit of likes...
Facebook marketing has changed a lot over recent years, especially in 2018, but that doesn’t mean it has lost its relevance. In fact, quite the opposite. While the way we use facebook has evolved, it is still a very effective marketing tool and businesses should still...
Update December 2019: Facebook has now removed all grey verification badges due to users being confused about their meaning. Blue verification badges will still appear on the pages of public figures, media companies and brands. Facebook page verification lets people...
A social media presence should be a part of every business’s marketing strategy. However, getting the most out of a social media campaign isn’t easy, especially in the ever-changing social network landscape. To help you use social media to your business’s advantage,...
Most of use Facebook Messenger to chat with friends and family. It’s free, it’s fast, and it’s global. Users can easily share messages, photos, files, links and GIFs to individuals or groups. In fact, group conversations are one of Messenger’s most popular features....
One of the best ways to measure the success of your marketing is through A/B testing, also known as split testing. The essence of this approach involves releasing multiple versions of an advertisement (usually two) with varying copy or images, etc., and then observing...
Growth is essential for all companies if they want to stay competitive and stay relevant. If you aren’t growing, your competitors are, and that means your potential customers are choosing their products and/or services over yours. While growth is the key to long-term...
The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly, mobile conversion rates are much lower than desktop. To address this...
While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually beneficial relationships with other businesses and builds your brand...
