While Google Ads will always attract the lion’s share of advertisers, there is still room for an alternative. And that alternative is the increasingly popular Microsoft Advertising. Easy to use and with far less competition, Microsoft Advertising allows you to run ads on the Bing search network as well as Yahoo and AOL. It will cost you less and can have surprising results for your business.
Reach A Unique Audience With Microsoft Advertising
While the reach of Google Ads cannot be ignored, Microsoft Advertising has continued to grow over the past decade. The Bing user base is diverse, but research shows that a significant proportion of people searching on Bing are older, more educated and more affluent. Most importantly, these users are not searching on Google, so you have exclusive access to an array of potential new customers.
Increase Your ROI With A Lower Cost Per Click
The Microsoft Advertising Platform is extremely underutilised which is good news if you are willing to take a chance and leverage the Bing Network to make smart connections with the right audiences.
The Bing audience is highly engaged. Shopping campaigns have a much higher click-through rate and the average cost per click is far lower than on Google. This means the average cost to acquire a new customer is much less and your advertising dollars will go further.
Connect With More Customers
With over 6 billion searches per month, only focussing on Google means you could be missing out on a huge chunk of potential revenue.
- Microsoft Advertising Partner
- Australian Made Campaigns
- Regular Optimisations
- Clear Reporting
We create better digital experiences to set your brand apart
Frequently Asked Questions
What is the difference between PPC & SEO?
Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results.
How do I know how much I am spending?
Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.
Why do people click PPC ads?
Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.
What kind of ROI can I expect from PPC?
ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.
How much does Google Ads cost?
We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.
What is the difference between Google Ads & SEO?
SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.
My last Google Ads campaign didn't work. Why should I try again?
The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.
Can I manage my own Google Ads campaign?
You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.
What campaign types are available?
There are 5 types of campaigns available On Google Ads.
- Search Ads
- Display Ads
- Video Ads
- Shopping Campaign
- App Campaign
Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.
Why do campaigns need to be optimised?
Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money.
I have a Google Ads campaign running, but I can't see my ads
There are several reasons why your ads might not be showing including:
- Your daily budget has been reached
- You are located outside the targeted area
- Your ad may be scheduled to only run at certain times of the day
If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.
What metrics can be tracked with Google Ads?
Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.
- Overall Cost
- Number Of Clicks
- Average Cost-Per-Click (CPC)
- Number Of Conversions
- Cost Per Conversion
- Impressions By Campaign
- Overall Click-Through-Rate (CTR)
- CTR by Ad Groups
- CTR By Campaigns
When will I see results?
Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation.
Can my competitors target branded keywords?
There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.
Why Should My Business Consider Running Microsoft Ads?
Microsoft’s search engine Bing has 3.5% of the search market share, coming in second to Google. Microsoft Advertising is typically cheaper and can be more profitable as there is less competition.
Should I Run Google Ads Or Microsoft Ads?
While we can create and run advertising campaigns on each of these platforms separately, we typically recommend utilising both to capture as much market share as possible.
Who Searches On Bing?
The stats vary but it's not an insignificant number. Some reports suggest that almost half of the US runs a Bing search every month. There are over 2 billion Windows devices in the world and Bing is the default browser for Microsoft Edge, so whichever way you look at it there is a lot of traffic being directed Microsoft's way.
Does Microsoft Advertising Only Produce Results In The United States?
No, you can define your target audience by country, city or within a certain radius.
How Do I Get Started?
Getting started is easy, all you have to do is give us a call or email to discuss your objectives and our team can curate a solution to meet your needs.