While Google Ads will always attract the lion’s share of advertisers, there is still room for an alternative. And that alternative is the increasingly popular Microsoft Advertising. Easy to use and with far less competition, Microsoft Advertising allows you to run ads on the Bing search network as well as Yahoo and AOL. It will cost you less and can have surprising results for your business.
Reach A Unique Audience With Microsoft Advertising
While the reach of Google Ads cannot be ignored, Microsoft Advertising has continued to grow over the past decade. The Bing user base is diverse, but research shows that a significant proportion of people searching on Bing are older, more educated and more affluent. Most importantly, these users are not searching on Google, so you have exclusive access to an array of potential new customers.
Increase Your ROI With A Lower Cost Per Click
The Microsoft Advertising Platform is extremely underutilised which is good news if you are willing to take a chance and leverage the Bing Network to make smart connections with the right audiences.
The Bing audience is highly engaged. Shopping campaigns have a much higher click-through rate and the average cost per click is far lower than on Google. This means the average cost to acquire a new customer is much less and your advertising dollars will go further.
Connect With More Customers
With over 6 billion searches per month, only focussing on Google means you could be missing out on a huge chunk of potential revenue.
- Microsoft Advertising Partner
- Australian Made Campaigns
- Regular Optimisations
- Clear Reporting
We Create Better Digital Experiences To Set Your Brand Apart
Frequently Asked Questions
Why Should My Business Consider Running Microsoft Ads?
Microsoft’s search engine Bing has 3.5% of the search market share, coming in second to Google. Microsoft Advertising is typically cheaper and can be more profitable as there is less competition.
Should I Run Google Ads Or Microsoft Ads?
While we can create and run advertising campaigns on each of these platforms separately, we typically recommend utilising both to capture as much market share as possible.
Who Searches On Bing?
The stats vary but it's not an insignificant number. Some reports suggest that almost half of the US runs a Bing search every month. There are over 2 billion Windows devices in the world and Bing is the default browser for Microsoft Edge, so whichever way you look at it there is a lot of traffic being directed Microsoft's way.
Does Microsoft Advertising Only Produce Results In The United States?
No, you can define your target audience by country, city or within a certain radius.
How Do I Get Started?
Getting started is easy, all you have to do is give us a call or email to discuss your objectives and our team can curate a solution to meet your needs.