While Google Ads will always attract the lion’s share of advertisers, there is still room for an alternative. And that alternative is the increasingly popular Microsoft Advertising. Easy to use and with far less competition, Microsoft Advertising allows you to run ads on the Bing search network as well as Yahoo and AOL. It will cost you less and can have surprising results for your business.

 

Reach A Unique Audience With Microsoft Advertising

While the reach of Google Ads cannot be ignored, Microsoft Advertising has continued to grow over the past decade. The Bing user base is diverse, but research shows that a significant proportion of people searching on Bing are older, more educated and more affluent. Most importantly, these users are not searching on Google, so you have exclusive access to an array of potential new customers.

Increase Your ROI With A Lower Cost Per Click

The Microsoft Advertising Platform is extremely underutilised which is good news if you are willing to take a chance and leverage the Bing Network to make smart connections with the right audiences.

The Bing audience is highly engaged. Shopping campaigns have a much higher click-through rate and the average cost per click is far lower than on Google. This means the average cost to acquire a new customer is much less and your advertising dollars will go further.

Connect With More Customers

With over 6 billion searches per month, only focussing on Google means you could be missing out on a huge chunk of potential revenue.

We also understand that sometimes you just need to speak to someone about your campaign. That’s why we assign you a dedicated PPC account manager based right here in Australia. Your account manager can answer all your questions and provide an update on your ad spend and campaign performance. Transparency is always part of our policy.

 

Our inclusions
  • Microsoft Advertising Partner
  • Australian Made Campaigns
  • Regular Optimisations
  • Clear Reporting

We create better digital experiences to set your brand apart

Google Ads

Whether it’s search, display, remarketing or social media ads, we know how to reach the right people on the right platforms to bring more visitors to your site and generate sales.

Google Shopping

Our marketing strategists can help you get qualified leads by utilising Google shopping, growing your reach for potentials customers.

Display & Remarketing

Part of our Paid Ads section, remarketing is a great tool for brand awareness once a user has visited your website, helping to bring more traffic to your website.

Microsoft Advertising

Just like Google Ads, Bing Ads are great for maximising online conversions and boosting sales. They provide another search base to reach your customers.

Frequently Asked Questions

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