While Google Ads will always attract the lion’s share of advertisers, there is still room for an alternative. And that alternative is the increasingly popular Microsoft Advertising. Easy to use and with far less competition, Microsoft Advertising allows you to run ads on the Bing search network as well as Yahoo and AOL. It will cost you less and can have surprising results for your business.
Reach A Unique Audience With Microsoft Advertising
While the reach of Google Ads cannot be ignored, Microsoft Advertising has continued to grow over the past decade. The Bing user base is diverse, but research shows that a significant proportion of people searching on Bing are older, more educated and more affluent. Most importantly, these users are not searching on Google, so you have exclusive access to an array of potential new customers.
Increase Your ROI With A Lower Cost Per Click
The Microsoft Advertising Platform is extremely underutilised which is good news if you are willing to take a chance and leverage the Bing Network to make smart connections with the right audiences.
The Bing audience is highly engaged. Shopping campaigns have a much higher click-through rate and the average cost per click is far lower than on Google. This means the average cost to acquire a new customer is much less and your advertising dollars will go further.
Connect With More Customers
With over 6 billion searches per month, only focussing on Google means you could be missing out on a huge chunk of potential revenue.
- Microsoft Advertising Partner
- Australian Made Campaigns
- Regular Optimisations
- Clear Reporting
We Create Better Digital Experiences To Set Your Brand Apart
Frequently Asked Questions
What Is The Difference Between Local SEO And Regular SEO?
The biggest difference between Local SEO and regular SEO is that Local SEO focuses on improving your business's visibility in Google for a specific geographic location. This is particularly important for brick and mortar businesses like shops, restaurants and cafes.
What is Google My Business and Why Is It Important?
Google My Business is a free online tool that helps make your business more visible in Google. A Google My Business Listing is an essential tool for every business because it helps local customers find you when they are looking for your products or services. For example, if you are a pizza restaurant in Nowra and someone Google's 'Pizza Delivery Nowra' or 'Pizza Delivery Near Me,' you want your business to appear on the map with the 3 listings underneath it. These are the top three local results. If a customer shares their location with Google they will automatically see businesses that are nearby.
How Do You Get A Business To Appear On Google Maps?
Once your Google My Business listing is active, you need to add as much information as possible. This includes photographs, reviews, a list of your services, contact information and regular posts. A completed listing will appear higher in local rankings than an incomplete one.
What Is The Difference Between PPC & SEO?
Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results.
How Do I Know How Much I Am Spending?
Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.
Why Do People Click PPC Ads?
Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.
What Kind of ROI Can I Expect From PPC?
ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.
Do You Do Concepts?
Absolutely, but not for free. We will provide a quote for the number of concepts you would like to see and set to work once the deposit has been paid.
What Happens If I Don't Like The Designs?
We understand what you had in your head may not be what we have in ours. It happens. That's why we detail how many revisions are included in your quote. We will work closely with you during these revision rounds to make sure we get the design right.
Will I Own the Copyright To My Logo Design?
Yes, you will, but payment must be received in full first!
Do You Design Business Cards?
Yes, we design and print business cards for businesses all over Australia.
Can Your Organise Printing?
Yes, printing is a service we offer. We have a good working relationship with a number of local printers in Sydney, Wollongong and Nowra that we know produce excellent quality products. Please ask about printing when you enquire and we will include the cost and timeframe in your quote.
What files do you provide on completion?
We will provide print ready PDF, EPS, JPG, and PNG files.
What Is The Best Platform To Advertise On?
It depends on who your target audience is and what platform they use. Generally speaking, Instagram and Facebook are the most used social media platforms and you can define your demographics to target specific groups of users. TikTok has a much younger user base (13-24 year-olds make up the largest percentage of users) while Twitter users tend to have more education and higher incomes than the general population and is a popular platform for breaking news, customer service and politics.
What Is Remarketing?
Remarketing (sometimes called retargeting) is a way of displaying ads to people who have already visited your website. Your ads effectively "follow" them across the internet as they browse Google and its partner websites
Can I Remarket Through Social Media And How?
Yes, remarketing through social media is possible. For Facebook and Instagram, this is done through the installation of a Facebook Pixel on your website.
What is a Facebook Pixel?
A Facebook Pixel is a tracking code that you add to your website so you can track conversions from Facebook Ads, optimise your campaigns, create custom audiences and gain rich insights into website traffic.
Why Would I Want To Advertise On YouTube?
The 2 billion logged-in monthly users are probably the best reason! It is also the world's second most popular website (second only to Google). You can choose from Display Ads, Overlay Ads, Skippable Video Ads and Non-Skippable Video Ads.
Can I Advertise On LinkedIn?
Yes, and it's incredibly effective for reaching a professional audience. LinkedIn makes it easy for you to run campaigns that have clearly defined goals such as brand awareness, generating leads, website visits, video views or increasing engagement. Choose from Sponsored Content Ads, Sponsored InMail (targeted messages are delivered to LinkedIn member inboxes), Text Ads and Video Ads.
What Is The Difference Between Social Media Posts and Social Media Advertising?
Social media advertising refers to paid ads that target a specific audience on social media. A social media post is content that you share with your followers. This content can be 'boosted' by paying a fee to reach people who don't follow your account.
How Much Should I Spend On Social Media Advertising?
It depends on the results you want and what your marketing budget is. We can work with you to determine an appropriate budget to reach your goals.
How Much Does Google Ads Cost?
We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.
What Is The Difference Between Google Ads And SEO?
SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.
My Last Google Ads Campaign Didn't Work. Why Should I Try Again?
The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.
Can I Manage My Own Google Ads Campaign?
You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.
What Campaign Types Are Available?
There are 5 types of campaigns available On Google Ads.
- Search Ads
- Display Ads
- Video Ads
- Shopping Campaign
- App Campaign
Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.
Why Do Campaigns Need To Be Optimised?
Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money.
I Have A Google Ads Campaign Running But I can't See My Ads
There are several reasons why your ads might not be showing including:
- Your daily budget has been reached
- You are located outside the targeted area
- Your ad may be scheduled to only run at certain times of the day
If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.
What Metrics Can Be Tracked With Google Ads?
Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.
- Overall Cost
- Number Of Clicks
- Average Cost-Per-Click (CPC)
- Number Of Conversions
- Cost Per Conversion
- Impressions By Campaign
- Overall Click-Through-Rate (CTR)
- CTR by Ad Groups
- CTR By Campaigns
When Will I See Results?
Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation.
Can My Competitors Target Branded Keywords?
There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.
Why Should My Business Consider Running Microsoft Ads?
Microsoft’s search engine Bing has 3.5% of the search market share, coming in second to Google. Microsoft Advertising is typically cheaper and can be more profitable as there is less competition.
Should I Run Google Ads Or Microsoft Ads?
While we can create and run advertising campaigns on each of these platforms separately, we typically recommend utilising both to capture as much market share as possible.
Who Searches On Bing?
The stats vary but it's not an insignificant number. Some reports suggest that almost half of the US runs a Bing search every month. There are over 2 billion Windows devices in the world and Bing is the default browser for Microsoft Edge, so whichever way you look at it there is a lot of traffic being directed Microsoft's way.
Does Microsoft Advertising Only Produce Results In The United States?
No, you can define your target audience by country, city or within a certain radius.
How Do I Get Started?
Getting started is easy, all you have to do is give us a call or email to discuss your objectives and our team can curate a solution to meet your needs.