Brand guidelines
This is Webics.
Everything you need to represent Webics properly: the logo, the colours, the type and the rules that keep it all consistent. Built for partners, printers, publications and anyone producing work that carries our name.
The .md file is this whole page in plain text. Drop it into any AI tool and it knows our brand.
The name
Webics: knowledge of the web.
We wanted a name that says what we do and can evolve with the online world. Web is everything to do with the internet: websites, servers, search engines. The suffix ics denotes a body of facts and knowledge. Put together: knowledge of the web. The brand is built the same way, bold and cutting edge, balanced by corporate discipline.
The logo
Two forms, two colours, no exceptions
The full logo (logo-mark plus wordmark) is the default. The logo-mark stands alone where the brand is already established. Both appear in Webics Black or reversed white only.
Clear space & minimum size
Keep the height of the wordmark's lowercase e clear on every side of the logo. Nothing enters that zone: no text, no imagery, no edges.
Minimum size is 135px wide on screen and 30mm wide in print. The knockout W is transparent, so use the reversed version on dark backgrounds.
Printing something? The SVG files are print-ready vector masters. Download the full logo pack (SVG + PNG) →
The Webics name and the W logo are registered trademarks of Webics Pty Ltd. The full logo carries the ® symbol; the logo-mark alone does not.
Colour
The palette
Webics Black leads. The others are accents: Blue for buttons and calls to action, Purple as the alternative, Turquoise for highlights. Click any chip to copy the HEX.
Neons Screen only, never print
Approved gradients
Typography
Sofia Pro leads, Poppins substitutes
The brand family is Sofia Pro (Adobe Fonts): Black for headings, Light for body, Medium for emphasis. Where Sofia Pro is unavailable, including this website, Poppins stands in with the same weights.
More enquiries, more customers, more growth.
Webics is a full-service web design and digital marketing agency in Nowra NSW. We build websites with a job to do, then drive traffic and enquiries to them. Aa Bb Cc Dd Ee Ff Gg 0123456789
The rules
Keep it consistent
Most brand damage is accidental. These cover almost every case; when in doubt, ask us.
Do
- Use the supplied files. Never redraw, re-set or recreate the logo.
- Use Webics Black (#071827) or the reversed white version. Nothing else.
- Keep the clear space: the height of the wordmark’s “e” on all sides.
- Use the reversed version on dark backgrounds and photos.
- Use the logo-mark alone only where the brand is already established.
Don't
- Do not recolour the logo, add gradients, outlines, shadows or effects.
- Do not stretch, rotate, crop or distort it.
- Do not place the Webics Black logo on dark backgrounds, it disappears. Use the reversed version.
- Do not put the logo on busy imagery without a solid or scrim behind it.
- Do not print the neon palette. Neons are screen only.
- Do not go smaller than 135px wide on screen or 30mm in print.
Need something we have not covered?
Co-branding, sponsorship lockups, merch, or a format that is not here. Email hello@webics.com.au and we will supply the right artwork.