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Google Lead Form Extensions : The Game Is Changing
The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly, mobile conversion rates are much lower than desktop. To address this...
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Why Your Business Needs A Link Building Strategy
While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually beneficial relationships with other businesses and builds your brand...
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Online Retail Sales Are On The Move (Upwards!)
In good news for the retail sector, the latest NAB Online Retail Sales Index shows that online sales are finally on their way up again. The data also reveals that Australian retailers are outperforming their international counterparts, growing at a much faster...
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Should I Choose a .com or .com.au Domain?
Fact: your domain name will impact the success of your business online. Choosing a domain name is a two-part process. The first step is the actual address (or domain name) which will become the online identity of your business. Ideally, your domain name needs to be...
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Why Instagram Removing Likes Is Good For Small Business
It’s been just over a month since Instagram removed likes from Australian accounts. According to the Australia and New Zealand director of policy, Mia Garlick, the decision was made to enhance the overall user experience and address concerns that the pursuit of likes...
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Google My Business Listings: Key Insights From New Report
According to a new Google My Business Insights Study: 5% of Google My Business listing views result in a website click, call, or direction requestSound Low? It’s not. Not only is the conversion rate increasing year on year, but for the average business, 5%...
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Is Facebook Marketing Relevant in 2019?
Facebook marketing has changed a lot over recent years, especially in 2018, but that doesn’t mean it has lost its relevance. In fact, quite the opposite. While the way we use facebook has evolved, it is still a very effective marketing tool and businesses...
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How To Verify Your Facebook Page 2019
Facebook page verification lets people know that your business or organization is authentic. The process is quick and easy, so it’s worth doing to increase the credibility of your business. There are two tiers of facebook verification - a blue verification...
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What Is Content Marketing & Why Is It Important?
It’s likely you’ve heard the phrase ‘content is king.’ It’s something digital marketing agencies like to say a lot. Why? Because without content there is no marketing. And every successful online marketing campaign relies on valuable, relevant content to...
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Do I Need To Hire A Professional Graphic Designer?
Good graphic design matters to your business.Small and medium businesses often undervalue professional design work, especially when finances are tight. Creative budgets are usually the first to be cut, and if marketing is done in-house, resources are...
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Business Brand Photography: Why Every Business Needs Professional Photos
Fact: Images Get Attention The power of visual content to engage consumers and help them process information cannot be ignored. If you consider that 90% of information that comes to the brain is visual and 65% of the population are visual learners, it makes sense that...
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5 Rules for Responding To Online Reviews
Did you know that 86% of consumers read online reviews for local businesses? Reviews can significantly impact purchasing decisions and determine whether or not someone trusts your business. Take a minute to think about your own online reviews. This may be on social...
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