Will The Google Speed Update Affect Your Site?

Recently, we wrote about Google’s last major update – “Fred” – which took place in March 2017. We know that Google makes hundreds of minor changes to its search algorithm each year, but major updates are far more sporadic, and, far more consequential.... read more

Does Google My Business Help SEO

There are many unknowns when it comes to Google. What is certain is that Google will never become static. Google experiments, it learns and it changes. Google My Business (GMB) is a prime example. GMB has continued to evolve since its release in 2014 when it replaced... read more

What We Learnt From The Google Fred Update

Google’s search algorithm is one of the world’s most closely guarded secrets. While no one knows exactly which factors Google favours at any given time, what we do know is Google is constantly evolving as it learns more about how its users search. “Each year, Google... read more

A/B Testing Your Facebook Ads

One of the best ways to measure the success of your marketing is through A/B testing, also known as split testing. The essence of this approach involves releasing multiple versions of an advertisement (usually two) with varying copy or images, etc., and then observing... read more

Why is my SEO Taking So Long?

Is my SEO working yet? Excited clients often ask us about their SEO results only a few short weeks into their campaigns. They wonder why they aren’t seeing instant results. The short answer: SEO takes time. A couple of months later, their questions are answered as the... read more

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