Articles
Keep up to date with industry insights, trends and tips from the team at Webics
Why You Need an SEO Copywriter
If the copy on your website doesn’t get to the point quickly and clearly, you risk both losing your audience and damaging your brand. Bad writing is bad for business because it clutters your website and dilutes your message. It can also affect your ranking. Google’s approach to search is clear: Deliver reliable and relevant information to users Present it in a useful way Maximise access to it And this is where SEO copywriting comes in. Your website copy should …
Common Website Mistakes to Avoid
First impressions have always mattered, and a website is no different. Just as people make snap judgements about others in person, they will also judge …
WordPress vs Wix: Why WordPress wins every time
Wix caused a Twitter sensation earlier this year when it launched a series of ads mocking WordPress. Developers and the search marketing community described the …
Why we recommend Google Workspace for email hosting
While some of our clients still use cPanel to host their emails, we strongly recommend to all our clients that they switch to Google Workspace. …
Why Your Website Needs an About Us Page
About pages are one of the most overlooked elements of business websites, but they are also one of the most frequently visited pages. For example, …
SEO in 2021: Avoid These Mistakes
SEO in 2021 is different than it was in 2020. And it is almost unrecognisable from what it was ten years ago. Continuously evolving digital …
Why Domain Names Matter
Fact: your domain name will impact the success of your business online. Choosing a domain name is a two-part process. The first step is the …