by Webics | Apr 11, 2018 | Web Design & Development
At Webics, this is a question we are asked all the time. And we can relate. We live in the age of now. People are busier than ever and when they decide they want something they want it now (preferably yesterday). Christopher Muther published an insightful article in... read more
by Webics | Mar 13, 2018 | Communication, Social Media
Most of use Facebook Messenger to chat with friends and family. It’s free, it’s fast, and it’s global. Users can easily share messages, photos, files, links and GIFs to individuals or groups. In fact, group conversations are one of Messenger’s most popular features.... read more
by Webics | Mar 2, 2018 | Communication, G Suite
How do you and your colleagues share and discuss important information with one another? Face-to-face, email, Skype, newsletters, or a combination of different methods? Here at Webics, we use a messaging app, as we find this is the most efficient way to communicate... read more
by Webics | Feb 6, 2018 | News, SEO
Recently, we wrote about Google’s last major update – “Fred” – which took place in March 2017. We know that Google makes hundreds of minor changes to its search algorithm each year, but major updates are far more sporadic, and, far more consequential.... read more
by Webics | Jan 10, 2018 | Google My Business, SEO
There are many unknowns when it comes to Google. What is certain is that Google will never become static. Google experiments, it learns and it changes. Google My Business (GMB) is a prime example. GMB has continued to evolve since its release in 2014 when it replaced... read more
by Webics | Nov 23, 2017 | SEO
Google’s search algorithm is one of the world’s most closely guarded secrets. While no one knows exactly which factors Google favours at any given time, what we do know is Google is constantly evolving as it learns more about how its users search. “Each year, Google... read more
by Lauren Beaufils | Oct 19, 2017 | Marketing
So, you’ve got a logo on your website, but is that really enough? When we refer to the word brand it’s actually a more holistic perspective on the relationship between the business and an audience. Amazon’s CEO, Jeff Bezos perfectly explains it: “Your brand is... read more
by Lauren Beaufils | Oct 12, 2017 | E-Commerce
As many businesses decide the take the big leap to selling online, one question that often arises is which e-commerce platform is right for them? You’ll be surprised by how many different types of e-commerce platforms are out there – and most serve their own... read more
by Webics | Sep 4, 2017 | A/B Testing, Social Media
One of the best ways to measure the success of your marketing is through A/B testing, also known as split testing. The essence of this approach involves releasing multiple versions of an advertisement (usually two) with varying copy or images, etc., and then observing... read more
by Webics | Aug 4, 2017 | SEO
Is my SEO working yet? Excited clients often ask us about their SEO results only a few short weeks into their campaigns. They wonder why they aren’t seeing instant results. The short answer: SEO takes time. A couple of months later, their questions are answered as the... read more
