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Coronavirus and Google Ads: Why You shouldn’t Pause Your Campaign
Coronavirus is changing everything about the way we live and the way we do business. This week we have seen the most drastic measures yet with the closure of pubs, gyms, cinemas, churches; restaurants and cafes are restricted to takeaways only. The sobering sight of...
SEO in 2020: Avoid These Mistakes
SEO in 2020 is different than it was in 2019. And it is almost unrecognizable from what it was ten years ago. Continuously evolving digital platforms and changing user behaviours mean that SEO techniques need to be adapted to suit the current market. If you don't keep...
Web Hosting Matters: Here’s Why
Fact: Every business needs high-performing hosting for their website. Even though web hosting doesn’t often make it to the top of the priority list, a quality host is one of the best investments you can make. To understand why cheap web hosting is never best, you...
Digital Marketing Trends 2020: What’s Your Strategy For Growth?
Growth is essential for all companies if they want to stay competitive and stay relevant. If you aren’t growing, your competitors are, and that means your potential customers are choosing their products and/or services over yours. While growth is the key to long-term...
Google Lead Form Extensions : The Game Is Changing
The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly, mobile conversion rates are much lower than desktop. To address this...
Why Your Business Needs A Link Building Strategy
While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually beneficial relationships with other businesses and builds your brand...
Online Retail Sales Are On The Move (Upwards!)
In good news for the retail sector, the latest NAB Online Retail Sales Index shows that online sales are finally on their way up again. The data also reveals that Australian retailers are outperforming their international counterparts, growing at a much faster...
Should I Choose a .com or .com.au Domain?
Fact: your domain name will impact the success of your business online. Choosing a domain name is a two-part process. The first step is the actual address (or domain name) which will become the online identity of your business. Ideally, your domain name needs to be...
Why Instagram Removing Likes Is Good For Small Business
It’s been just over a month since Instagram removed likes from Australian accounts. According to the Australia and New Zealand director of policy, Mia Garlick, the decision was made to enhance the overall user experience and address concerns that the pursuit of likes...
Google My Business Listings: Key Insights From New Report
According to a new Google My Business Insights Study: 5% of Google My Business listing views result in a website click, call, or direction requestSound Low? It’s not. Not only is the conversion rate increasing year on year, but for the average business, 5%...
Is Facebook Marketing Relevant in 2019?
Facebook marketing has changed a lot over recent years, especially in 2018, but that doesn’t mean it has lost its relevance. In fact, quite the opposite. While the way we use facebook has evolved, it is still a very effective marketing tool and businesses...
How To Verify Your Facebook Page 2019
Update December 2019: Facebook has now removed all grey verification badges due to users being confused about their meaning. Blue verification badges will still appear on the pages of public figures, media companies and brands. Facebook page verification lets people...
