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Facebook Organic Reach

Facebook Organic Reach

Is Facebook for businesses on its way out? While paying for advertising on the world’s fourth most popular website is alive and well, as a 'social' media platform, Facebook has changed. It’s tougher than ever to achieve natural, organic reach, even from those who...

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How To Verify Facebook Page 2020

How To Verify Facebook Page 2020

The role social networks play in the spread of fake news has never been under more scrutiny than now. As the world struggles to contain the spread of COVID-19, ensuring accurate facts from official sources reach as many people as possible is crucial to keeping...

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SEO in 2020: Avoid These Mistakes

SEO in 2020: Avoid These Mistakes

SEO in 2020 is different than it was in 2019. And it is almost unrecognizable from what it was ten years ago. Continuously evolving digital platforms and changing user behaviours mean that SEO techniques need to be adapted to suit the current market. If you don't keep...

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Web Hosting Matters: Here’s Why

Web Hosting Matters: Here’s Why

Fact: Every business needs high-performing hosting for their website.  Even though web hosting doesn’t often make it to the top of the priority list, a quality host is one of the best investments you can make. To understand why cheap web hosting is never best, you...

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Google Lead Form Extensions : The Game Is Changing

Google Lead Form Extensions : The Game Is Changing

The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly, mobile conversion rates are much lower than desktop. To address this...

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Why Your Business Needs A Link Building Strategy

Why Your Business Needs A Link Building Strategy

While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually beneficial relationships with other businesses and builds your brand...

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Online Retail Sales Are On The Move (Upwards!)

Online Retail Sales Are On The Move (Upwards!)

In good news for the retail sector, the latest  NAB Online Retail Sales Index shows that online sales are finally on their way up again. The data also reveals that Australian retailers are outperforming their international counterparts, growing at a much faster...

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Should I Choose a .com or .com.au Domain?

Should I Choose a .com or .com.au Domain?

Fact: your domain name will impact the success of your business online.  Choosing a domain name is a two-part process. The first step is the actual address (or domain name) which will become the online identity of your business. Ideally, your domain name needs to be...

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Why Instagram Removing Likes Is Good For Small Business

Why Instagram Removing Likes Is Good For Small Business

It’s been just over a month since Instagram removed likes from Australian accounts. According to the Australia and New Zealand director of policy, Mia Garlick, the decision was made to enhance the overall user experience and address concerns that the pursuit of likes...

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