Graphic Design
The brand carries off the screen
Webics designed the printed pieces for B Elite Salon in the same language as the website. What a customer picks up looks like what they found online, because the same designers made both.
About the client
Who they are
B Elite Salon is a blonde and balayage specialist in Callala Bay on the NSW South Coast. They needed a website that did more than list opening hours: it had to sell retail hair care and gift cards online, look as considered as the salon itself, and be simple enough for the team to run themselves between clients. They also needed print collateral that carried the same look off the screen and onto the front counter.
The solution
What Webics delivered
We built B Elite Salon a WooCommerce store on WordPress, using Elementor Pro's theme builder so every page, the header and the shop all share one design. The store sells retail products and gift cards, with free shipping over $150 to lift the average order.
The design leans on the salon's own black and mauve palette, with the ornate B monogram carried through from the signage to the site to the print work. Services, pricing and the booking prompt sit above the fold on mobile, which is where most salon traffic lands.
We also designed the printed collateral: a DL gift card, front and back, plus business cards, so what a client is handed at the counter matches what they saw online.
The salon runs the store themselves. We wrote them WooCommerce documentation and ran a training session, then took on their hosting and Google Workspace email so there is one place to call when something needs doing.