Branding
We designed the logo too
The Crew Lifting solutions identity was drawn by Webics, not handed to us. The logo, the colours and the website were decided together, which is why the brand fits the site instead of being fitted to it.
About the client
Who they are
Crew Lifting Solutions is a crane hire and rigging company based in the Shoalhaven. They were looking to elevate their brand and digital presence to better reflect the quality of their services and support ongoing growth.
They needed a more polished and cohesive identity, along with a professional website that clearly communicates their capabilities, builds trust with potential clients, and drives enquiries. They also wanted a more streamlined email and business system, with a preference to move from Microsoft 365 to Google Workspace.
The solution
What Webics delivered
Webics delivered a complete brand and digital upgrade, refining their logo and visual identity to create a stronger, more consistent brand presence. We then designed and developed a custom website focused on clear service messaging, strong calls to action, and a structure optimised for local search.
We set up and optimised their Google Business Profile to improve visibility in local search results, alongside implementing on-page SEO across the website.
On the systems side, we migrated all emails from Microsoft 365 to Google Workspace, setting up a cleaner, more streamlined environment aligned with the client’s preference for Google’s ecosystem.
The result is a cohesive brand, a high-quality website, and a solid digital foundation to support continued growth.