About the client
Who they are
Kinghorn Motor Group has been a part of the Nowra landscape for over 35 years and is one of the most recognised businesses in the area. Kinghorn Motor Group’s ability to adapt and modernise as times change is one of the keys to their success.
Kinghorn Motor Group approached Webics to refresh their logo, so it aligned with their progressive approach to business while remaining true to their roots.
The solution
What Webics delivered
We started with the outline of a mustang and chose a monochromatic colour scheme with a modern bold font to reflect Kinghorn Motor Group's continuous growth and respected position within the local community. The 'swish' has a dual purpose of emulating ocean waves and the coastal location of the business whilst also tying the car silhouette together, rounding out the logo.