AI consulting & automation
AI automation that takes the repetitive work off your team, without the hype.
Most businesses do not need an AI strategy. They need the same forty minutes a day back. We look at how your team actually works, find the jobs a computer should be doing, and build something that does them properly. If AI is not the right answer for a job, we will say so.
Plain English
What AI actually means for a business like yours
Strip out the noise and it comes down to one thing. There is work your team does over and over that a computer could be doing instead.
Think about where the hours really go. Someone retypes an enquiry out of an email and into a spreadsheet. Someone copies an accepted quote into the accounting system by hand. Someone answers the same five customer questions forty times a week. Someone chases the same unpaid invoice with the same email they have written a hundred times before. None of that is difficult. It is just relentless, and it eats the day.
That is the work worth automating, and most of it is not glamorous. A lot of it is not even AI. Half the wins in a small business come from two systems finally talking to each other, so nobody has to be the bridge between them. AI earns its place on the parts that need judgement: reading a message and working out what it is about, pulling the details out of a supplier invoice, drafting a reply that sounds like you wrote it.
- We are not going to tell you AI will transform your business. We will tell you which jobs it can take off your team, which jobs it cannot, and which ones a plain old integration handles better and cheaper. That is a shorter conversation than most agencies want to have, and it is the one worth having.
- The other half of this is knowing where AI is the wrong tool. Anything where a wrong answer costs you real money, anything a customer would be upset to learn was automated, anything that needs to be right every single time without a human looking at it. We will point those out before you spend anything on them.
What we do
Three ways we put AI to work
Most jobs start with the first one. You cannot automate a process nobody has written down yet, and the audit is usually where a business finds out what is actually costing it the time.
AI strategy and workflow audits
We sit with your team and follow the work. Where it starts, every place it gets handled, and where it stalls. Then we show you what is worth automating, what is not, and what it would take, so you can decide with the numbers in front of you.
- We map how the work moves through your business today
- We find the repetitive jobs and what they cost you in hours
- We say plainly which ones AI suits and which ones it does not
- You get a prioritised list, not a slide deck
Custom automations and integrations
The unglamorous work that gives you the most time back. Getting your website, your inbox, your quoting and your accounting system to hand things to each other, so nothing gets retyped and nothing falls through a crack.
- Enquiries that land straight in your CRM, tagged and assigned
- Quotes, invoices and job records that move between systems on their own
- Follow-up that goes out on time without anyone remembering to send it
- Reports that build themselves instead of someone rebuilding them every Monday
Chatbots, AI assistants and smart tools
For the questions you answer over and over. A chatbot on your website that handles the easy ones properly and hands the real enquiries to a human, or an internal assistant that lets your team find an answer in your own documents in seconds instead of ringing someone.
- Website chat that answers common questions and qualifies the rest
- Internal assistants trained on your own quotes, manuals and policies
- Tools that read incoming documents and pull out what you need
- Handover to a real person built in, because some enquiries should never be automated
Every job is different, so we quote each one on what it actually involves. Request a quote and we will tell you what we would do first.
Not sure any of this applies to you?
That is the normal starting point. Tell us the job that annoys your team most and we will tell you straight whether it is worth automating.
How we work
We start small, on purpose
Big AI projects fail for boring reasons. Nobody agreed what the process was, the tool got built for how the work is supposed to happen instead of how it actually happens, and it quietly stops being used. So we start with one job, prove it works, then move to the next.
01
We look at how you really work
We follow the work through your business as it is, not as the process document says it is. That is usually where the actual bottleneck turns up, and it is often not where anyone expected.
02
We pick one job worth doing
Something that happens often, follows a pattern and is costing you real hours. One job, chosen because the payback is obvious, not because it demos well.
03
We build it and run it beside you
It runs alongside the way you do things now, so you can see what it does before you depend on it. If it is not doing the job, we change it or we stop. You are never left holding something nobody trusts.
04
Then we do the next one
Once it is earning its keep, we move to the next job on the list. Nothing here locks you into a platform you cannot leave, and everything we build, we can explain to you.
We will also tell you when the answer is to fix the process rather than automate it. Some of the best time savings we have found for clients cost nothing at all.
Under one roof
The team that already runs your systems
Automation touches everything else. It is a lot easier when one team already has the keys.
Hosting, email & IT
The hosting, email and IT side is where automations actually run day to day.
Explore Hosting & IT →Web design & development
Your website is usually where an automation starts, so a website built properly makes everything after it easier.
Explore Web Design →SEO
If you want more enquiries coming in before you worry about handling them faster, that is SEO and Google Ads.
Explore SEO →Most automation jobs run straight into the rest of your setup. The enquiry starts on your website, the notification goes through your email, the data lives on your hosting, and the lead came from an ad. When those are all with different suppliers, half the work is getting everyone in the same room and the other half is working out whose fault it is when something breaks.
We build and host the sites we work on, we run the email, and we run the marketing that feeds the enquiries in. So when we automate something, we are not asking a third party for access. We already have it, and we already know how the pieces fit together.
Good to know
AI and automation questions
Is AI automation worth it for a business my size?+
Sometimes, and sometimes no. It comes down to whether you have work that happens often, follows a pattern and is eating real hours. A two-person business that retypes every enquiry into a spreadsheet has a strong case. A business where every job is genuinely different, and the admin is a few minutes a week, does not. We would rather tell you it is not worth doing than sell you something that sits unused. If you are not sure, describe the job that annoys your team most and we will give you a straight answer.
Will AI replace my staff?+
That is not what we build, and it is not usually what a small business needs. The jobs worth automating are the ones nobody enjoys anyway: retyping data between systems, chasing the same follow-up, answering the same question for the fortieth time. Automating those gives your team their day back for the work that actually needs a person, like talking to customers and quoting jobs. If a business is looking to cut staff, automation is a poor way to go about it, because someone still has to own the process and check it is working.
What happens to our data, and is it private?+
It is a fair question and you should ask it of anyone selling you AI. Before anything is built we work out what data the tool actually needs, because the safest answer is usually less than people assume. We will tell you where your data goes, whether it leaves Australia, whether it is used to train anyone's model, and what the contract with that provider actually says. If a job would mean sending sensitive customer information somewhere we are not comfortable with, we will say so and look at a different approach. Australian privacy obligations apply to your business whether a tool is involved or not.
What if the AI gets something wrong?+
It will, occasionally, which is why the design matters more than the tool. Anything where a wrong answer costs real money or upsets a customer gets a human check built into it before it goes anywhere near a customer. Anything low risk can run on its own. We also build in a way to see what it did and why, so when something looks off you can go and look instead of guessing. Any tool that cannot be checked is a tool we would not put in your business.
Where should we start?+
With one job, not with a plan for everything. Pick the task your team complains about most, or the one where information gets retyped from one screen into another. That is almost always where the time is going. From there we look at how the work really moves through your business, work out what it is costing in hours, and tell you whether automating it is worth the effort. Starting small means you find out quickly whether it works for you, rather than committing to something big on a promise.
Do we need AI, or do we just need our systems to talk to each other?+
Very often it is the second one, and it is worth knowing that before you spend anything. A lot of the time businesses lose is not to hard problems, it is to two systems that have no connection, with a person acting as the bridge between them. A plain integration fixes that, it is cheaper than an AI build, and it does the same thing every time. AI earns its place on the parts that need judgement, like reading a message and working out what it is about, or pulling details out of a document that is different every time. We will tell you which one your job needs.
Don't take our word for it
rating 5.0 ★★★★★ from 50+ reviews
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My new website and hosting service are great. The Webics team were excellent in developing the website and taking on board feedback. I felt they communicated very well and a range of staff expertise was involved in the development phase. I recommend them particularly for Illawarra and South Coast businesses.
Ione Lewis
3 months ago
★★★★★
We have been working with Ory and the team at Webics for quite some time now for our website, marketing, and ongoing support needs. Their service has consistently been outstanding. Whenever we've had an issue or needed assistance, the team has simply worked it out with no fuss and no unnecessary delays. Their communication is excellent, keeping us informed throughout the process, and their attention to detail gives us confidence that everything is being handled properly. It's refreshing to work with a team that is professional, responsive, and genuinely focused on delivering results. We highly recommend Ory and the Webics team to anyone looking for reliable website and marketing support.
Bumpy Road Catering and Events
3 months ago
★★★★★
Couldn’t recommend Webics more. We had an urgent issue with one of our social media accounts and they handled it quickly and seamlessly. No stress, no back and forth — just results. Super knowledgeable team and we’ll definitely be working with them again.
carly pont
4 months ago
★★★★★
Thank you Ory and team for getting my ecom site live. Great communication, smooth process, definitely recommend.
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5 months ago
★★★★★
I had the pleasure of working with Ory from Webics, and I couldn't be more thrilled with the services provided. Ory's expertise and professionalism made the entire process seamless. He assisted in registering domains and configured our email.
Tiffany Ellis
2 years ago
★★★★★
Ory and the team at Webics are a one stop shop! They took the time to listen to my needs and came up with personalised solutions for my website and graphics. My website looks amazing, professional and the logo that was created was perfect.
Nadine Stevens
3 years ago
★★★★★
Lydia and Hayden have made the process of upgrading and refreshing our existing website an easy and enjoyable process. We had struggled for a few years to find a team that we trusted and could easily relate to that understood our business.
Jamieson Civil
5 years ago
★★★★★
It has been a pleasure dealing with Webics, the way the staff and Ory have conducted themselves has been so professional for my business. They always have new ideas and ways to get in front of the local area marketing on Google.
Adam Sturt
5 years ago
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Absolutely fantastic service, end to end. Very impressed with the branding side of things, and the creative lead Sam is highly talented. The team were able to guide me through the concept stage of my website and able to really create a design that resonated with me. Hayden was highly responsive with my many requests for changes and committed to helping me get things just right. I will be using their service for SEO also. Having a local team like Webics that was available to me daily was invaluable. Will be using again in the future. Thanks Ory & team!
Zainib cheema
5 years ago
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Webics would have to be the most creative and talented bunch of people I've met in a long time. They make the experience of setting up a webpage easy from start to finish.
Adam Straney
11 years ago
Trusted by 900+ Australian businesses
Tell us the job that is eating your week. We will tell you if AI can take it.
No pitch and no jargon. Describe how the work happens now and we will tell you straight whether it is worth automating, and what we would do first.