About the client
Who they are
Feel Good Financial Services is Ellen Thornthwaite's mortgage brokerage in the Shoalhaven. She arranges home loans, SMSF loans, DHOAS loans for Defence Force members, commercial property lending and deposit bonds.
Ellen teaches her clients how their loan works, so her website does a lot of explaining. It carries her service pages, a blog, guides to download and the licence details a broker has to publish.
The solution
What Webics delivered
Webics rebuilt the website from the ground up in November 2026, with a new design on a fast static build, hosted in the cloud. The palette, type and rounded leaf corners come from her own brand book and logo, the photography is from her own shoot, and her words came across with it.
The home page leads with her four main services, each with its own photo and a short line on who it helps. Every service has its own page, and all 26 of her blog posts were carried across.
Ellen edits the site herself. She signs in with a code sent to her email, then changes any heading, paragraph, button or photo on any page, writes and publishes blog posts, and adds or replaces the guides on her Resources page. The design stays fixed, so nothing she changes can break the layout. Webics wrote her a step-by-step guide with screenshots of her own editor.
Every enquiry, newsletter signup, piece of feedback and compliment or concern goes straight to her inbox. Every page and document from the old site still opens, at its old address or through a single redirect. Webics kept her Google Analytics history and verified Search Console at launch.
