Branding
We designed the logo too
The Shoalhaven Holstein Beef identity was drawn by Webics from scratch. The mark, the type and the colours are the foundation everything else in the brand is built on.
About the client
Who they are
Shoalhaven Holstein Beef grow their cattle 100% locally, on grain and grass in the Shoalhaven. They needed a brand built around the cattle themselves, and one that read as authentic and transparent, because the beef is sold through the local farmer and the local butcher directly.
The solution
What Webics delivered
We designed a logo that puts the cattle at the centre of the mark, with an arched Shoalhaven above it and a bold Holstein Beef lockup below. Shoalhaven and 100% Local are set in Barlow Bold, Holstein Beef in Oldbank Regular, and the palette is deliberately black and white to reflect the colouring of the Holstein cow. It was delivered as a full brand guidelines document covering the brand strategy, the logo variations including a reversed lockup, the typefaces, the colour palette, the texture and the imagery style.
