Branding
We designed the logo too
The Halloran Trust identity was drawn by Webics, not handed to us. The logo, the colours and the website were decided together, which is why the brand fits the site instead of being fitted to it.
About the client
Who they are
The Halloran Trust is a registered charity working to create lasting benefits for the Shoalhaven. It was established by Warren Halloran in 2012 and it carries a long story: his father Henry began developing communities on the South Coast early last century, and Culburra, Callala, St Georges Basin, Vincentia and parts of Sussex Inlet all trace back to that work.
A trust like this has an unusual audience. It is not selling anything. It has to read as serious and permanent to the community groups applying for grants, to the families whose names are tied up in that history, and to anyone asking what a property trust is actually doing for the region.
The solution
What Webics delivered
Webics designed the identity from scratch. The mark is a roundel with the Shoalhaven's own shape inside it, the green of the land folding around the water, set under a serif wordmark that holds still rather than trying to look modern. It was drawn in vector, so it works as small as a business card and as large as a sign, and it has not needed changing since.
The identity then went out across everything the Trust puts its name to: the style guide, business cards, letterhead and email signatures, all built to the same rules so nothing drifts as the Trust grows.
In 2024 Webics built the website underneath it, setting out the Trust's purpose, its trustees, the family history and the grant recipients in plain language, with the Shoalhaven itself carrying the photography. Webics hosts and maintains the site.