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Ideas that grow businesses.
Ecommerce5 October 2026
Selling Online in Australia: What Small Businesses Need to Know in 2026
Thinking about launching an online store? Here is what Australian small businesses need to know about platforms, payments, shipping and compliance in 2026.
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Hosting28 September 2026
Web Hosting for Small Business: What to Look For in Australia
Choosing the right web hosting plan can make a real difference to how your website performs and how reliable it is for your customers. Here is what Australian small businesses should look for.
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Email21 September 2026
Why Your Business Email Address Matters More Than You Think
A Gmail or Hotmail address might feel harmless, but for many clients it quietly signals that your business is not quite the real deal. Here is what professional email does for you and how to set it up.
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Web Design & Development14 September 2026
Why Your Contact Form Is Full of Spam, and How to Stop It
Contact form spam is not personal, it is a bot working through a list. What honeypots, reCAPTCHA and rate limiting really stop, and why strictest is rarely best.
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SEO1 September 2026
How Long Does SEO Take? A Realistic Timeline for Australian Businesses
SEO takes time, but knowing what to expect each month helps you stay the course. Here is a plain-English breakdown of the typical SEO timeline for Australian small businesses.
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SEO31 August 2026
Google Reviews: Why They Matter and How to Get More
Google reviews are one of the most powerful tools an Australian small business can use to build trust and rank higher in local search. Here is what you need to know.
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SEO24 August 2026
Why Is Your Website Not Showing on Google?
If your business website isn't appearing in Google search results, you're losing customers every day. Here are the most common reasons and what to do about each one.
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SEO17 August 2026
How Much Does SEO Cost in Australia? (2026 Guide)
Webics SEO starts at $349 a month with the website, hosting and support included. Here is what each package covers, and how that compares to what the rest of the market charges.
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Google Ads10 August 2026
Why Your Google Ads Are Not Working (And How to Fix It)
Google Ads can be one of the fastest ways to generate leads, but when something is off in the setup, the budget disappears with nothing to show for it. Here are the most common reasons campaigns underperform and what to do about it.
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Google Ads4 August 2026
How Much Do Google Ads Cost in Australia?
Google Ads costs vary by industry, location and setup. Here is what the Australian market charges, what we charge, and why our fee never moves with your spend.
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IT Services3 August 2026
Multi-Factor Authentication for Australian Small Businesses: What to Use, What to Skip
MFA blocks 99.9% of automated account attacks. Here's what Australian small businesses need to set up in 2026, which methods work, and which to avoid.
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Digital Marketing27 July 2026
Google Ads vs SEO: Which Is Right for Your Business?
Google Ads and SEO both put your business in front of people searching on Google, but they work in completely different ways. Here's how to decide which one deserves your budget.
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Digital Marketing24 July 2026
How to Optimise Your Google Business Profile in 2026 (A Practical Guide for Australian Small Businesses)
A practical guide to Google Business Profile optimisation for Australian small businesses. Get found in local search and AI Overviews with these steps.
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IT Services20 July 2026
Ransomware Protection for Small Businesses in Australia: What You Need to Do Now
Ransomware attacks on Australian small businesses rose 67% in 2025. Here’s what you need to protect your data before the next attack arrives.
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IT Services13 July 2026
Microsoft 365 Price Increase Australia 2026: What Nowra Small Businesses Need to Do Now
Microsoft 365 prices rose on 1 July 2026 in Australia. Find out which plans are affected, what new features you’re getting, and how Nowra small businesses can manage the change.
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Company News8 July 2026
Webics Named a Finalist in Four Categories at the 2026 Shoalhaven Business Awards
Webics is a finalist in four categories at the 2026 ActewAGL Shoalhaven Business Awards, including Excellence in Small Business, Excellence in Innovation, Workplace Health & Wellbeing and Outstanding Young Business Leader.
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Web Design & Development6 July 2026
How Much Does a Website Cost in Australia? (2026 Guide)
Website prices in Australia run from a few hundred dollars to tens of thousands. Here is what you actually get at each level, what we charge, and why the cheapest option often costs the most.
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Graphic Design9 June 2026
What Should Your Logo Cost? A Small Business Guide to Logo Design Pricing
Logo prices in Australia run from under $300 to $5,000 and beyond. Here is what each level delivers, what we charge, and why cutting corners costs more.
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Advertising Tips & Tricks18 May 2026
How To Make Your Website Come Up In AI Results
People are no longer only searching on Google. A growing share of the enquiries we field at Webics now start with someone asking ChatGPT, Google AI Overviews, Gemini or Copilot for a recommendation...
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SEO1 February 2026
How to Own the Answer in an AI Driven World
The goal of search has shifted from just showing up to being the definitive answer. In 2026, major enterprises are accelerating their investment in AI-driven search because it is now a proven growth...
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Google Ads15 January 2026
Google is Killing the Call-Only Ad
When looking at Google’s latest update, the difference isn’t just a change in ad format. It’s a shift in how you find customers. Google is sunsetting Call-Only ads. They are being replaced by Call...
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Web Design & Development13 January 2026
WordPress vs Squarespace
When comparing WordPress and Squarespace, the difference isn’t just features. It’s intent. Squarespace is built for convenience. WordPress is built for businesses that want to compete. They are not...
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Web Design & Development8 December 2025
The 5 Website Trends Every Business Needs To Prepare For In 2026
What’s changing, what’s staying, and why most websites aren’t ready As 2025 wraps up, the online landscape is shifting faster than most business owners realise. The way people search, browse and make...
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SEO15 April 2025
The AI-Powered Future of SEO and Search
The way we find information online is undergoing a significant transformation, driven by advancements in Artificial Intelligence (AI). Two prominent aspects of this shift are the introduction of...
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Google Workspace14 March 2025
Gemini Arrives in Google Workspace on March 17th: What You Need to Know
Google’s powerful AI, Gemini, will begin rolling out to Google Workspace on March 17th, bringing significant changes to how businesses and individuals work. This update introduces an intelligent...
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Domains30 January 2024
Google and Yahoo Set New Email Security Standards: What It Means for Your Business
In a significant move towards enhancing email security, Google and Yahoo have announced new requirements set to take effect by February 2024. These requirements target companies sending more than...
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Company News23 August 2023
Webics Proudly Sponsors the 2023 Shoalhaven Business Awards: Celebrating Success Together!
In a memorable celebration of business excellence, Webics was honoured to sponsor the 2023 Shoalhaven Business Awards held at the Shoalhaven Entertainment Centre. This year’s event marked yet another...
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Content Marketing28 September 2022
Create the Ultimate Marketing Plan for TikTok in 10 Easy Steps
There is no question that social media is one of the most critical ways to market businesses in the 21st century. TikTok has become the fastest growing social media platform with the highest...
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Business29 August 2022
2022 Shoalhaven Business Awards
Webics was proud to be a supporting sponsor of the 2022 Shoalhaven Business Awards! The awards for the business community were one of the best we have seen! We would like to congratulate the 2022...
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Security11 May 2022
What Are Phishing Emails & How to Avoid Them
Online scams target people of all backgrounds, ages and income levels, and phishing emails are one of the most common methods used by cybercriminals to entice you to hand over your personal details...
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Domains22 March 2022
.au Domain Registration: Protect Your Business
Thursday 24 March 2022 marks a new era for Australian web addresses. The launch of the .au domain extension will allow people who can demonstrate their business has a direct connection to Australia...
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Marketing16 March 2022
Small Business Grants for Marketing
Owning a small business can be challenging at the best of times. Throw in a pandemic, and all hope of certainty goes out the window, making things even tougher for many small business owners. The...
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News11 February 2022
Stars of Nowra 2022 – Ory Purhonen
May Update: Congratulations Ory & All the Stars of Nowra! Ory’s fundraiser raised $27,354 for the Cancer Council and contributed to the total $300k from the rest of the Nowra team, which broke the...
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SEO19 January 2022
Are Customer Reviews Important for SEO?
Whatever industry you are in, we know that the majority of customers will read online reviews before purchasing a product or making a booking enquiry. And when we say the majority, we are referring...
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Ecommerce8 December 2021
Cryptocurrency Payments: Why Your Business Should Start Accepting Them
By now, most of us have heard of cryptocurrency (crypto), particularly Bitcoin, the world’s first, most popular and highly valued cryptocurrency. In fact, the 2021 Independent Reserve Cryptocurrency...
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Graphic Design22 November 2021
Do I Need To Hire A Professional Graphic Designer?
Good graphic design matters to your business. Small and medium businesses often undervalue professional design work. When finances are tight, creative budgets are usually the first to be cut, and if...
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Marketing11 October 2021
What’s Up with the new WhatsApp Business Directory?
Labelled a ‘modern-day Yellow Pages’ by Mark Zuckerberg, WhatsApp recently started trialing its new business directory in Sao Paulo. Featuring. Users will be able to search within the app for nearby...
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Content Marketing23 August 2021
Why You Need an SEO Copywriter
If the copy on your website doesn’t get to the point quickly and clearly, you risk both losing your audience and damaging your brand. Bad writing is bad for business because it clutters your website...
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Web Design & Development12 July 2021
Common Website Mistakes to Avoid
First impressions have always mattered, and a website is no different. Just as people make snap judgements about others in person, they will also judge the credibility of a business based on the look...
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Web Design & Development7 June 2021
WordPress vs Wix: Why WordPress wins every time
Wix caused a Twitter sensation earlier this year when it launched a series of ads mocking WordPress. Developers and the search marketing community described the ads as everything from distasteful to...
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Google Workspace28 April 2021
Why we recommend Google Workspace for email hosting
While some of our clients still use cPanel to host their emails, we strongly recommend to all our clients that they switch to Google Workspace. Why? One of the main problems with hosting email...
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Marketing17 March 2021
Why Your Website Needs an About Us Page
About pages are one of the most overlooked elements of business websites, but they are also one of the most frequently visited pages. For example, the About Us page is the 5th most visited page on...
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SEO18 February 2021
SEO in 2021: Avoid These Mistakes
SEO in 2021 is different than it was in 2020. And it is almost unrecognisable from what it was ten years ago. Continuously evolving digital platforms and changing user behaviours mean that SEO...
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Domains6 December 2020
Why Domain Names Matter
Fact: your domain name will impact the success of your business online. Choosing a domain name is a two-part process. The first step is the actual address (or domain name) which will become the...
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Hosting17 November 2020
Why Cheap Web Hosting Will Cost You More
Every business wants to try and save money wherever they can, but some things are worth spending that little bit extra on. Web Hosting is one of them. Even though web hosting doesn’t often make it to...
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Content Marketing27 October 2020
Why Your Website Needs A FAQ Page
If we asked you what the most important page on your website is, you’d probably answer your home page or contact page. If you are an online retailer, you might say the ‘buy now’ or ‘shop’ page. While...
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Facebook15 September 2020
How Not To Lose Access To Your Business Facebook Page
If you’ve ever been locked out of your Facebook Business Page, you’ll know how frustrating it is trying to regain access. Unfortunately, it happens fairly frequently, and more often than not, access...
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News25 August 2020
Australia To Force Google & Facebook To Pay News Publishers
The ACCC’s News Media Bargaining Code will require digital platforms to negotiate revenue-sharing deals directly with news publishers. In an open letter, Google argues that these changes will hurt...
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SEO14 July 2020
How Many Pages Should A Website Have For SEO?
How many pages should a website have for SEO? Whether you are building your first website or considering a redesign, this is a question you will undoubtedly ask yourself, or your local web design...
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Social Media14 June 2020
Facebook Organic Reach
Is Facebook for businesses on its way out? While paying for advertising on the world’s fourth most popular website is alive and well, as a ‘social’ media platform, Facebook has changed. It’s tougher...
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Facebook25 May 2020
How To Verify Facebook Page 2021
The role social networks play in the spread of fake news has never been under more scrutiny than now. As the world struggles to contain the spread of COVID-19, ensuring accurate facts from official...
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Advertising Tips & Tricks8 April 2020
COVID-19: Get Online & Adapt – Video In Partnership with the Illawarra Business Chamber
Due to COVID-19, the focus of business in the community and across the world has been on adapting to survive. To support local businesses through this challenging time, over the coming weeks the...
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News24 March 2020
Coronavirus and Google Ads: Why You shouldn’t Pause Your Campaign
Coronavirus is changing everything about the way we live and the way we do business. This week we have seen the most drastic measures yet with the closure of pubs, gyms, cinemas, churches...
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Marketing14 January 2020
Digital Marketing Trends 2020: What’s Your Strategy For Growth?
Growth is essential for all companies if they want to stay competitive and stay relevant. If you aren’t growing, your competitors are, and that means your potential customers are choosing their...
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News6 December 2019
Google Lead Form Extensions : The Game Is Changing
The roll-out of Lead Form Extensions is an exciting development in the evolution of Google. While it is well established that the majority of search traffic comes from mobile users, surprisingly...
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SEO18 November 2019
Why Your Business Needs A Link Building Strategy
While increasing your domain authority is an important part of link building, it’s not the only benefit. Effective link building increases referral traffic to your site, helps you form mutually...
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Ecommerce22 October 2019
Online Retail Sales Are On The Move (Upwards!)
In good news for the retail sector, the latest NAB Online Retail Sales Index shows that online sales are finally on their way up again. The data also reveals that Australian retailers are...
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Domains16 September 2019
Should I Choose a .com or .com.au Domain?
Fact: your domain name will impact the success of your business online. Choosing a domain name is a two-part process. The first step is the actual address (or domain name) which will become the...
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News23 August 2019
Why Instagram Removing Likes Is Good For Small Business
It’s been just over a month since Instagram removed likes from Australian accounts. According to the Australia and New Zealand director of policy, Mia Garlick, the decision was made to enhance the...
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News22 July 2019
Google Business Profile Listings: Key Insights From New Report
According to a new Google Business Profile Insights Study: 5% of Google Business Profile listing views result in a website click, call, or direction request Sound Low? It’s not. Not only is the...
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Facebook19 June 2019
Is Facebook Marketing Relevant in 2019?
Facebook marketing has changed a lot over recent years, especially in 2018, but that doesn’t mean it has lost its relevance. In fact, quite the opposite. While the way we use facebook has evolved, it...
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Social Media15 May 2019
How To Verify Your Facebook Page 2019
Update May 2020: Read our latest post on how to verify your Facebook page in 2020. Update December 2019: Facebook has now removed all grey verification badges due to users being confused about their...
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Content Marketing16 April 2019
What Is Content Marketing & Why Is It Important?
It’s likely you’ve heard the phrase ‘content is king.’ It’s something digital marketing agencies like to say a lot. Why? Because without content there is no marketing. And every successful online...
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Marketing6 February 2019
Business Brand Photography: Why Every Business Needs Professional Photos
Fact: Images Get Attention The power of visual content to engage consumers and help them process information cannot be ignored. If you consider that 90% of information that comes to the brain is...
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Communication18 January 2019
5 Rules for Responding To Online Reviews
Did you know that 86% of consumers read online reviews for local businesses? Reviews can significantly impact purchasing decisions and determine whether or not someone trusts your business. Take a...
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Company News21 December 2018
Webics Christmas Break
The team at Webics would like to wish everyone a very happy holiday and we hope that you have a nice, relaxing break over the summer. We are all looking forward to working with you all in 2019. Our...
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Website Security7 November 2018
Upgrading to PHP 7: What You Need To Know
Consider this: Approximately 78.9% of websites run on PHP. PHP version 5 is used by 61.8% of these websites. As of December 31 2018, all security support for the PHP version 5 will end. What does...
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Ecommerce9 October 2018
Ecommerce Web Design: What You Need To Know
Ecommerce in Australia is growing rapidly. Consider these statistics from the 2018 eCommerce Industry Paper: In 2015, less than 10% of Australians used a smartphone to make an online purchase. By...
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News19 September 2018
Digital Marketing Grants For Small Business
Are you a small business with headquarters in Queensland? Do you have fewer than 20 employees? Do you have an Australian Business Number (ABN) as well as being registered for GST? Was your turnover...
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Marketing15 August 2018
Social Media Marketing Tips 2018
A social media presence should be a part of every business’s marketing strategy. However, getting the most out of a social media campaign isn’t easy, especially in the ever-changing social network...
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News1 May 2018
Google Chrome Security Changes
According to Google: “A secure web is here to stay.” Starting in July 2018, Google Chrome will mark all HTTP websites as ‘not secure’. What does that mean for your website? If your website doesn’t...
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Web Design & Development11 April 2018
How Long Does It Take To Build A Website?
At Webics, this is a question we are asked all the time. And we can relate. We live in the age of now. People are busier than ever and when they decide they want something they want it now...
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Communication13 March 2018
Facebook Messenger For Business: Plugin Your Website
Most of use Facebook Messenger to chat with friends and family. It’s free, it’s fast, and it’s global. Users can easily share messages, photos, files, links and GIFs to individuals or groups. In...
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Communication2 March 2018
Hangouts Chat: Google’s Foray Into Business Communication
How do you and your colleagues share and discuss important information with one another? Face-to-face, email, Skype, newsletters, or a combination of different methods? Here at Webics, we use a...
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News6 February 2018
Will The Google Speed Update Affect Your Site?
Recently, we wrote about Google’s last major update – “Fred” – which took place in March 2017. We know that Google makes hundreds of minor changes to its search algorithm each year, but major updates...
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SEO10 January 2018
Does Google Business Profile Help SEO
There are many unknowns when it comes to Google. What is certain is that Google will never become static. Google experiments, it learns and it changes. Google Business Profile is a prime example...
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SEO23 November 2017
What We Learnt From The Google Fred Update
Google’s search algorithm is one of the world’s most closely guarded secrets. While no one knows exactly which factors Google favours at any given time, what we do know is Google is constantly...
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Marketing19 October 2017
Is your brand up to scratch for the online world?
So, you’ve got a logo on your website, but is that really enough? When we refer to the word brand it’s actually a more holistic perspective on the relationship between the business and an audience...
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Ecommerce12 October 2017
Help! Which e-commerce platform is right for me?
As many businesses decide the take the big leap to selling online, one question that often arises is which e-commerce platform is right for them? You’ll be surprised by how many different types of...
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A/B Testing4 September 2017
A/B Testing Your Facebook Ads
One of the best ways to measure the success of your marketing is through A/B testing, also known as split testing. The essence of this approach involves releasing multiple versions of an...
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SEO4 August 2017
Why is my SEO Taking So Long?
Is my SEO working yet? Excited clients often ask us about their SEO results only a few short weeks into their campaigns. They wonder why they aren’t seeing instant results. The short answer: SEO...
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SEO20 June 2017
Ranking for Long Tail Keywords
Does your SEO strategy include ranking for long tail keywords? It should. Today’s online world is very competitive, with new businesses popping up seemingly overnight and dominating the web search...
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Company News25 May 2017
End Of Financial Year Sale 2017
ARE YOU ELIGIBLE? Talk to Webics about using your $20,000 immediate tax deduction. Claim Your Website Before 30 June 2017 Did you know that the Federal Government’s instant asset write-off for small...
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SEO17 May 2017
Is SEO Dead?
It’s a social world. Digital media is the wave of the future and businesses are capitalising on that fact more than ever. From video to influencer marketing to Facebook campaigns, there is a lot of...
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Advertising Tips & Tricks14 March 2017
3 Questions to Ask to Determine Your Content Marketing Strategy
3 Questions to Ask to Determine Your Content Marketing Strategy Do you have a content marketing strategy? If you’re a modern business owner, we hope you do; content marketing is an essential part of...
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SEO28 February 2017
Should you switch to https?
Google said it as many as three years ago, but the SEO world is abuzz once again with the topic. Is moving to https a necessity for a modern business website? If you’re looking to compete in the...
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Content Marketing13 January 2017
Content Visibility on Mobile Sites Now More Important than Ever, Says Google
Content Visibility on Mobile Sites Now More Important than Ever, Says Google On January 10th, 2017, Google implemented previously-announced changes.
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Social Media6 January 2017
Social Media Strategies to Try in 2017
With every passing year, social media trends come and go, but alongside the sometimes passing fads, real, effective strategies begin to emerge. 2017 will be no different. If your business aims to...
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Advertising Tips & Tricks6 December 2016
7 Reasons to Build Your Email List
Your email list is a powerful tool, whether you are a blogger or a business. Unfortunately, an inordinate number of businesses miss out on this opportunity, focusing instead on social media...
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Email Marketing18 November 2016
10 Strategies for Growing Your Email List
Today’s modern business world is nothing if not competitive. To stay ahead of the game, you need to employ all your best devices to attract and retain customers and continue building towards...
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Web Design & Development4 November 2016
Increase Your Website Speed with These 5 Tips
Have you ever clicked away from a website that took too long to load? If so, you’re just like the vast majority of web users. Research shows that slow sites lose visitors fast, and as technology...
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Content Marketing6 October 2016
The Power of Emotion: Writing Better Sales Copy
What convinces your prospect to make a purchase? How does your customer decide to buy a specific product? Does emotion play a part? According to marketing research, many consumers are already...
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SEO8 September 2016
Should Your Website Use a Pop-Up? Google Says No
We’ve all seen it before: you’re browsing a website, reading an interesting article, when suddenly a huge, intrusive pop-up appears, blocking the content. These pop-ups and other interstitials often...
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Company News28 August 2016
Congratulations to 2016 Shoalhaven Business Award Winners
Webics was proud to be a major sponsor of the 2016 Shoalhaven Business Awards. Congratulations to all 19 Award winners, especially our sponsored category winner (Business Leader of the Year), Grant...
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Marketing1 August 2016
Turning Web Marketing Mistakes into Wins
Mistakes. Errors. Missteps. Failures. These words can strike fear into the heart of the average human, not to mention a business professional or web marketing expert. To most of us, a mistake is a...
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Fun19 July 2016
Pokémon Go is Working Wonders for Local Businesses: Have You Joined the Craze?
Have you noticed an increase in pedestrian traffic lately? You may have seen more people than usual over the past two weeks, walking around your neighbourhood excitedly with smartphones in hand. On...
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Social Media14 July 2016
Staying Safe on Facebook
Are you on Facebook? The world’s largest social media network now has roughly 1.09 billion users accessing Facebook every single day. With incredible statistics like these, chances are high that if...
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Social Media17 June 2016
Are You Making the Most of Social Media?
Social media has changed the way the world does business. As the owner or proprietor of an enterprise or brand, it’s more than likely that you’ve adopted social media as an imperative part of your...
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Social Media9 June 2016
Keeping Your Business Page Safe on Facebook
Any savvy small business knows that getting connected online is a huge part of growing your customer base and building your brand. But as you funnel your energy into posts, promotions, and engagement...
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Website Security26 May 2016
Are Hackers Getting Smarter? Here’s How to Stay Safe Online (and How Google Can Help)
Imagine you’re sitting down to use your laptop, when all of the sudden a threatening message appears. The message, which looks startlingly real and official, informs you that for some specific...
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Business9 May 2016
Choosing the Right Tone/Language for Your Audience
You invest a great deal of money, time, and effort into various aspects of your business. You might pour your money into managing vital operating procedures, increasing products, training your staff...
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Social Media6 May 2016
5 Effective Facebook Strategies to Build Engagement
It seems simple enough. Using social media, you can immediately reach your customers and potential customers through sharing an article, posting a status update, or by expressing an opinion in 140...
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Company News6 May 2016
Webics Nowra Office Party
Thank you to all our dear clients and suppliers who made it last night. It was great to finally have our grand opening party for our new office.
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Company News22 April 2016
It’s Earth Day: Download These FREE Apps to Take Part
Earth Day happens each year on April 22, 2016 is it’s 46th year running. We have compiled a few great (and user-friendly) apps and websites to help you take part and tackle the big issues from the...
Read article13 April 2016
Our CBD Office is Officially Open!
Webics have now opened our newest office in the CBD of Nowra. We are now conveniently located next to Integrity Real Estate on Worrigee Street. Our new office is the perfect representation of our...
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SEO8 April 2016
How Long Tail Keywords Can Transform Your Business
Using the right SEO keywords is an integral part of bringing traffic to your website. But how do you ensure that not only are you drawing traffic, but attracting the right kind of customers? The...
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SEO4 April 2016
An SEO Timeline: What to Expect
“Instantly boost your rankings! Hit Google’s front page overnight! 7 days to SEO success!” Have you ever been promised a remarkable result like those above? It almost sounds too good to be true...
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Social Media26 February 2016
How to Use Instagram to Grow Your Business
Times are changing. Now, business influence is discussed in terms like engagement rate, followers, and “social currency”. The impetus for this shift to perhaps unfamiliar territory is tied directly...
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Business16 February 2016
How Customer Complaints Can Benefit Your Business
Complaints from unhappy customers, bad online reviews. These things seem inherently negative. No one wants to hear that they’ve done something wrong, made an error, or failed to meet their customers’...
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Web Technology10 February 2016
What is Error 451?
Following a lengthy process of review, the Internet Engineering Task Force (IETF) approved a special new HTTP status code HTTP 451 or Error 451. If you’ve stumbled across this recently, you may be...
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Content Marketing1 February 2016
5 Ways to Create Evergreen Content
There are a lot of maxims about writing content, it seems. “Content is king.” “Keywords are everything.” “Keywords don’t matter.” “It’s all about the call to action.” What is the truth? The truth is...
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Social Media20 January 2016
How to Get More Followers For Your Business Twitter
If you have a business, it is likely you’re checking all the boxes: Product development. Marketing. SEO. Social Media. But even when you’re doing everything right, it can often be a big challenge...
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SEO8 January 2016
How to Tell a Reputable Web Marketing Agency from a Fishy “SEO Company”
If you’re in business in this day and age, you probably know the pandemonium that surrounds SEO, or Search Engine Optimisation. Well, there’s a reason behind it: SEO is vital for ensuring your...
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Web Design & Development21 December 2015
Keep Them There! Reducing Your Bounce Rate
You’ve spent months perfecting your website. You’ve honed and tweaked until you feel it represents your business beautifully, and gets across the message you hope will reach potential customers. Yet...
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Company News18 December 2015
Christmas Newsletter
Dear Clients, Suppliers and Friends, From all of the Webics team, we wish you a Merry Christmas and an even better New Year. We would like to thank all our clients for your business in 2015 and are...
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Facebook9 December 2015
Do Facebook Ads Work?
Facebook has been around for close to decade. In that time, it has grown from a small, university-based program to the largest and most well-known social media platform in the world. Today, more than...
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Social Media23 November 2015
Get Your Business Verified on Facebook
Have a local business Page on Facebook? You’re now able to give your Page an official stamp of authenticity Facebook is making it easier for local business pages to gain trust with consumers and...
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Company News22 November 2015
123Go Acquisition
Webics is proud to announce our recent acquisition of 123 GO Websites. All current clients of 123 Go will be in good hands with our competent and friendly Webics team. We’ve been serving customers...
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Advertising Tips & Tricks20 November 2015
Are You Stuck in Advertising’s Past?
Print newspapers. The yellow pages. Direct mail. “Traditional” methods of advertising. Are you still using any of these? If so, your business may be missing out on reaching its maximum number of...
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Company News6 November 2015
Boss Of The Year 2015
Webics are proud to announce that Director, Ory Purhonen, is a finalist in this year’s ‘Boss of the Year’. Below is a list of all the finalists for each sector, we wish the best of luck to all...
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Advertising Tips & Tricks26 October 2015
The Problem with “Salesy” Content
Have you ever encountered overly “salesy” content? You probably know what I mean. You’re reading an informative blog post and suddenly you realise you’re in the middle of a sales pitch. For many...
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Google Ads14 October 2015
6 Strategies to Improve Your Click Through Rate
Advertising your business online is a great way to gain exposure, build your reputation, and of course, generate leads and sales. There are many avenues of marketing your business on the Internet...
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Advertising Tips & Tricks7 October 2015
Using Negative Keywords in Google AdWords Campaigns
Are you a business looking to bring targeted leads to your site? You may already know about the value of Pay-Per-Click (PPC) advertising and Google AdWords to help increase your traffic, but what...
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Business25 September 2015
Types of Content Your Business Blog Needs
Businesses that blog do better. It’s clear everywhere you look that, no matter the industry, companies and organisations that blog regularly and have more customer engagement are experiencing great...
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Business16 September 2015
Who are Your Customers?
Any successful business is dependent primarily on one thing: its customers. Who are yours? If you’re a local Shoalhaven business, you likely interact with your customers and potential customers on a...
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SEO13 August 2015
A Basic Guide to Understanding How Google Ranks Your Website
At Webics, one of our primary services for our clients is Search Engine Optimisation, better known as SEO. At its heart, SEO strategy increases traffic to your website which yields more customers and...
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SEO10 June 2015
Google+ Pages Not Updated in Six Months May be Deactivated
Does your local business have a Google My Business account? If you do, have you checked your associated email or updated your info lately? Google My Business is an integrated approach which emerged...
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SEO3 June 2015
Have Your Rankings Changed? This Could Be Why
Have you noticed any changes in your Google ranking over the past month? If so, you’re not alone. Countless webmasters began to notice unusual shifts in their website rankings this May, prompting...
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Social Media26 May 2015
What’s Happening in Australian Social Media?
To keep pace with an ever-changing digital world, analysts track and observe the habits of consumers across the globe. The most recent report from Sensis showcased some interesting insights which...
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Google Ads15 May 2015
How to Use YouTube Ads to Boost Your Business
It may come as no surprise that YouTube is the number one site for streaming content in Australia. Since its inception, YouTube has grown exponentially, becoming the third most trafficked site across...
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SEO3 May 2015
Is SEO Only for Big Businesses?
With large budgets and often an already booming reputation, it can seem like small businesses could never compete with the big companies out there. Feeling tiny and ineffective against large, looming...
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Advertising Tips & Tricks3 March 2015
What is Online Marketing and Why is it So Important?
An online presence such as a website is important, but without proper marketing it can yield little or no results . There is more to marketing your business online than just setting up a website. A...
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SEO27 February 2015
Google will begin ranking mobile-friendly sites higher starting April 21
What this means for websites is that the customer base is finding and engaging with them primarily through mobile devices. If your site isn’t compatible and easy-to-use with a mobile device, chances...
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Web Design & Development23 February 2015
How to Brief Your Copywriter
When it comes to your business, the look and feel of a striking web design can play a great part in your success. But one element that is often overlooked is your content. Without informative and...
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SEO5 February 2015
The Top 5 Reasons Your Business Needs a Blog
Unless you’ve only recently joined us in the 21st century, you know how powerful the Internet has become. It’s a basic necessity for a modern business to have a website, and the most successful...
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Web Technology22 December 2014
How Mobile Devices are Changing the Ecommerce Landscape
When building a website, a common misconception by many business owners is that their customers are mainly going to access their website using a desktop or traditional laptop. Naturally, the full...
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Marketing8 December 2014
How to Use Your Blog to Brand Yourself
In this digital age of widespread information, the Internet is our world, and for a small business this can be game-changing. The value of web marketing for businesses large and small cannot be...
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Content Marketing27 November 2014
Why Your Business Needs a Great ‘About Page’
The business world has always been an intensely competitive market. Now, as businesses take their marketing online, it’s grown more competitive than ever. Fortunately, the smart, savvy business owner...
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Social Media20 November 2014
How to manage your reviews on your Facebook page
Getting positive reviews on your business Facebook page is important and most of the time people are willing to give you a great review. But every now and then you get that dreaded bad review which...
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Web Design & Development14 November 2014
How Frequently Should You Change Your Website Design?
Nothing feels so great as a fresh, new website design for your business. It looks fantastic, works seamlessly, and you can’t wait for your potential customers to check it out. With the seemingly...
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Company News23 October 2014
Connection and Innovation at Google’s Sydney Masterclass
Google’s Changes Google AdWords has been updated just over 1000 times in the last 12 months, according to Google. Incredibly, that amounts to nearly 3 updates per day! This is just one of the many...
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Social Media20 October 2014
How to Turn Your Facebook Friends into Facebook Fans
If you have a small business, then it’s likely you’ve discovered the beneficial tool that is Facebook. Businesses of any size can see advantageous results through Facebook, but for small businesses...
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Web Design & Development9 September 2014
Website Security: Why is it so important?
With the recent release of WordPress 4.0, named “Benny”, the question about updating your website has to be asked. Updates to WordPress, and its themes and plugins are not only extremely important to...
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SEO27 August 2014
Are Untamed Blog Comments Ruining Your SEO?
If you’ve got a successful website for your business or organisation, chances are you are aware of the SEO benefits of maintaining a company blog, updated regularly. A relevant blog with excellent...
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Marketing7 August 2014
How Technology is Changing the Travel Industry
When considering the changing face of technology affecting industries around the world, one may not immediately consider the world of travel. But when investigating further, it is apparent that...
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SEO29 July 2014
Local SEO: How to Optimise Your Business for the Local Scene
Reading online marketing and commerce blogs these days, a business owner may feel overwhelmed by all the aspects which require attention. There is so much you can do in terms of Search Engine...
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Social Media9 July 2014
How to Use Google+ to Increase Your Website Traffic
While building, developing, and maintaining your website you may think you’ve got all the bases covered–a stellar web design, incredible content, and a series of link-building and SEO practices that...
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Conversion Rate Optimisation6 July 2014
How to Convert a Higher Percentage of Your Website Traffic into Sales Leads
Now that your business website is receiving a healthy amount of traffic, you’ll want to take the next step: turning those visitors into sales leads. But how do you do this? Once you’ve attracted the...
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SEO20 June 2014
How to Get your Blog Posts to Rank on Page One of Google
As the Internet grows at exponential rates, it remains a competition of sorts to keep your blog posts high in search rankings. Google is the most popular search engine out there, and has become the...
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Business12 June 2014
Successfully Marketing Your Business Online is Simpler Than You Think
As a business owner or manager, it may seem a daunting task to embark on a journey through the world of online marketing. Whether you’re brand new to the online marketing scene, or you’re simply...
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Content Marketing9 June 2014
How Upworthy and BuzzFeed are Masters of Viral Marketing
Dr. Ralph F. Wilson explains the term viral marketing as “any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the...
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SEO6 June 2014
5 Methods to Increase Search Engine Rankings
Unless you’ve been living under a technological rock for the past few years, you probably know that Search Engine Optimisation, otherwise known as SEO, is key to driving traffic to your website. In a...
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Business2 June 2014
How to Create a Professional Image for Your Small Business
Small businesses are vastly important and valuable to a local economy. Perhaps more importantly, small businesses provide a livelihood for the owners and employees helping to keep that business...
Read article22 May 2014
BIG Business Conference and Expo
From left: Matthew Ozolins, Ory Purhonen and Kellie Andrews, manning the Webics stand and the expo. The very first BIG Business Conference and Expo was held yesterday at the Shoalhaven Entertainment...
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Social Media8 May 2014
A Quick Guide to Increasing Facebook Engagement
If you think hard about it, probably every business you know of has a Facebook page. Any company would be foolish nowadays not to have some sort of social media presence. With over 1.2 billion users...
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Business24 April 2014
Is There a Demand for Your New Product?
So you’ve come up with an idea of a new or emerging product you’d like to sell. Perhaps you’re thinking of selling an existing item but are unsure just what the market demand is for this product?...
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Social Media24 April 2014
INFOGRAPHIC: The Words That Get Content Shared
Neil Patel, co-founder of KISSmetrics and Crazy Egg recently shared this awesome infographic on Quick Sprout. Neil contributed to a Webics blog post last October and offered some fantastic advice to...
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Business1 April 2014
5 Signs That It’s Time to Update Your Website
To remain ahead of the game, it is crucial in any line of businesses to be continually updating. While it might seem obvious to update your equipment, computer software, or even your store’s physical...
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Social Media27 March 2014
Social Media Mistakes You’re Probably Making
These days, we’re living in the information age, where breaking news, published articles, and posts can spread like wildfire. While it is vital for a business to have an established presence on...
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Advertising Tips & Tricks13 March 2014
Why You Probably Don’t Need A Mobile App
As technology continually expands, more people are accessing the internet than ever via a mobile device. Many businesses respond to this growing trend by considering the creation of a mobile app for...
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Conversion Rate Optimisation27 February 2014
2014 – The Year Of Conversions
2014 has spurned many new buzzwords in the online and digital marketing arena, but the focus on CRO, or Conversion Rate Optimisation, seems to be reaching fever pitch. How do we convert more of our...
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Email Marketing21 January 2014
How To Automate Your Sales Funnel With Email Marketing
Here’s the deal: Everyone who owns a business and uses a website to market themselves MUST be doing email marketing. Problem is… Email marketing is hard. Right? First, you’ve gotta be a copywriter...
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Business20 December 2013
5 Ways for Your Business to Get through the Holidays
December, the month we all look forward to taking a long break, jingle bells, Batman smells, turkey, cookies, surfing and the like. But actually for businesses, it’s a time of dread. “Let’s wait til...
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Business7 November 2013
Automating Your Whole Sales Cycle
Create your own automated sales cycle We like trees. We don’t like clutter. Let’s face it, going anything but paperless these days when you have a handy-dandy sales tool right in your bag, purse...
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Business23 October 2013
How to sell yourself: The art of the Elevator Pitch
You know how on Mad Men much of the drama goes down (and up) in elevators? Elevators (or lifts to you non-Americans) used to be a place where you’d have between 90 and 120 seconds to get to know a...
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Advertising Tips & Tricks15 October 2013
Powerful Use of Colours to Affect Buyer Behaviour Online
What happens at the start of the year and then again midyear? The sales. What do you see when you go into a store? You see bright red signage saying 50% off or even 70% off. Ever feel tempted to buy...
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Business9 October 2013
Entrepreneur Advice: If I knew Then, What I Know Now
I hear all sorts of business statistics every day. One of the most startling is that 95% of businesses fail in the first five years. Over the last week I’ve been in touch with five awesome...
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Google Analytics8 October 2013
Online Performance Management vs. Online Performance Monitoring
The measure of success for any online marketing campaign is determined by different metrics and dependent upon the objectives and goals that a business wants to achieve. As the old saying goes “you...
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Advertising Tips & Tricks24 September 2013
Practical Tips to Keep Online Sales Rolling
When it comes to your online business, are you always trying to make ends meet? Are you seeing increasing return month-by-month or you are simply breaking even or seeing a loss on your financial...
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Google Analytics20 September 2013
Key Performance Indicators (KPIs) that Matter to Your Business
Do you have analytics integrated into your website? Do you ever measure your website’s performance? Do you integrate into your marketing efforts any key performance indicators to measure your...
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Advertising Tips & Tricks17 September 2013
How to Turn a Losing Online Business Around
Just because you have an online business doesn’t mean that it will not experience the same struggles that brick and mortar businesses experience. There are always risks involved when venturing into...
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SEO16 September 2013
Why You Need an Australian Expert in Search Engine Optimisation
Australia is one of the top 10 countries leading the pack worldwide with the 7th highest penetration rate of Internet usage (percentage of the total population of a given country or region that uses...
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Web Design & Development14 September 2013
5 Reasons Why Mobile Friendly Websites are a Must for Businesses
If you think a mobile friendly website is a waste of dollars, think again. A study by Nielsen shows that there are 6.8 billion mobile subscriptions around the world. On top of that, a study by Google...
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Web Design & Development12 September 2013
4 Proven Ways to Convert Visitors into Customers
So what if you have high traffic to your site? That would be useless if that traffic does nothing except bounce and exit. This is a problem most small business owners face when they have an online...
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Web Design & Development4 September 2013
Increase Sales with an Ecommerce Website Design from Shopify
The landscape of ecommerce in Australia has increased in recent years but has also become quite complex. This is due to the fact that more and more people are shopping online, whether from the...
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Web Technology28 August 2013
Online Proposals: How To Create and Manage Them
Sales teams across the world are rapidly realising that the time has come to stop using PDF proposals and to create online proposals instead. Apart from the obvious benefit of having a cloud system...
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Advertising Tips & Tricks19 August 2013
How to Avoid Opt-outs Through an Effective Email Newsletter
With so many marketing campaigns circulating the Internet it’s hard to compete especially when your message is similar to the first person in line. It’s difficult to get a captive audience unless you...
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Web Technology13 August 2013
Why is my website loading slowly?
Now that you’ve determined your website is loading slowly, it’s critical that you fix the problem as soon as possible. When your website load time is not up to scratch, your search rankings and...
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Web Technology9 August 2013
Splashing Cash – Online Shopping
Online shopping is in the top 71% of internet activities only trailing behind reading news at 76%, using a search engine at 92% and reading an email at 92%, so it is no wonder that online shopping is...
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Content Marketing8 August 2013
Hook Readers through Killer Headlines!
You have crafted your best ever blog post yet you still aren’t getting the attention that you SHOULD be getting! The attention span of others to your high quality content is dragging you down; don’t...
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Social Media7 August 2013
Social Media Marketing – Is it Really Worth All the Effort?
It is essential to note that the rise of social media, during the time when Web 2.0 was the most used buzzword, is no accident. Fast forward to the present and we are now getting it. Human beings are...
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Guest4 August 2013
7 Top Reasons For A Mobile App In Your Business
This post was written by a guest of the Webics blog. Although we hope you love it, the views of the author may not reflect the views of Webics. SME’s now have the opportunity to be on a level playing...
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Web Design & Development2 August 2013
Get Font’d!
Globally recognised brands have several qualities in common, like technological innovation or forward-thinking business models. On the surface, these groundbreaking companies also have distinctive...
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SEO1 August 2013
Will Smith Helps You Rank Your Website
The frame of mind you are required to be in if you want to succeed in ranking a website with SEO is really no different to the frame of mind required to succeed in anything else, business, rapping...
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SEO31 July 2013
What Search Engine Optimisation can do for YOU
Search Engine Optimisation (SEO) has an ever-increasing cult following. Since the dawn of the Internet age, it has been the number one ally of many Internet marketers. However, many are wary of...
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SEO30 July 2013
SEO – Top Serial Killers
There’s a lot to remember when incorporating search engine optimisation into your marketing plan, especially if you’re going at it alone via DIY SEO. There are methods that you are using and not...
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Google Ads24 July 2013
Pay-Per-Click: A Double Edged Marketing Arsenal
Pay-Per-Click (PPC) is a great way to draw massive amounts of potential customers to your website. It is one of the most powerful tools in online marketing. However, using this tool is quite risky if...
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Web Technology17 July 2013
Winning with WordPress!
WordPress was born with the view of being a place where writers could create their own personal blog and share it with the world. WordPress has grown into more than just a flexible blogging tool; it...
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Conversion Tracking15 July 2013
3 Highly Effective Benefits of Tracking Your Online Performance
What can be measured can be improved upon. This is the primary goal of tracking your online performance – improvement. If you improve the performance of your website because you know what is going on...
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SEO12 July 2013
Lead Generation – SEO vs. PPC
Generating business online is a custom strategy that will ultimately have customers wanting to do business with you via your online presence. Your website is the gateway to a broad range of online...
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Web Design & Development10 July 2013
How to Choose the Right Website Design Company
If you want a portrait painted of your family that you could be proud of and show off to people, are you just going to hire anyone to paint it? If you want a grand and beautiful house designed and...
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Web Technology5 July 2013
On Cloud Nine – Reasons Why We Love Cloud!
1) Fast… Like a Jet Cloud: Imagine near magical powers available at your fingertips – the power to move at lightning speed and fly through major obstacles in the blink of an eye… a cloud of your own...
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Advertising Tips & Tricks3 July 2013
5 Tips to Creating an Effective Online Marketing Strategy
Does it feel like your website is just among the myriad of websites in the infinite sea of the web? Feels like shouting in outer space, right? Don’t leave it to chance when it comes to your online...
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Google Ads28 June 2013
Google AdWords – Secrets to Success
More businesses are putting a significant amount of money into paid advertising online, but the key to succeed in your PPC campaigns is in the set up and if this part of the online strategy isn’t...
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Content Marketing26 June 2013
How to Lose Subscribers and Discourage Buyers
Want to write horrible blog posts and drive even the most loyal subscribers to un-subscribe and/or stop doing business with you? We have compiled a three step guide that you can follow to turn this...
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Web Design & Development26 June 2013
Five Essential Steps to Building A Successful Online Community
An online community buzzing around your website could be one of the best things that has ever happened to your business. It would not only boost your clientele but it could also propel your business...
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Web Design & Development19 June 2013
4 Reasons Why Online Community Building Means Profit for Your Business
The World Wide Web is a jungle and only the fittest will survive. More than ever, the way your presence dominates the web has a deeper and greater impact on your business. Of course digital marketing...
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Web Design & Development19 June 2013
The Difference between Professional and DIY Web Design!
As a business owner we understand the costs that go into running a business such as accounting fees, equipment costs, leasing, payroll, rent, marketing and infrastructure so being tempted to have a...
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Web Design & Development14 June 2013
Can your website’s visitors trust you?
We are in the digital age of online banking, online shopping, online bill paying and more so knowing if you can trust a website is a big factor to how successful your online presence can be. Too many...
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SEO14 June 2013
Does PageRank influence your Google Rankings?
There have been many posts about PageRank and how it matters to the Google rankings of a webpage. Steve Rubel wrote an article stating that “PageRank is the Ultimate Measure of Online Influence”...
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Web Design & Development10 June 2013
Why your online store needs to be mobile friendly
The complacent online business owners who ignore the fact that a significant portion of their traffic is mobile and fail to update their online stores to be mobile friendly, usually also happen to be...
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Advertising Tips & Tricks23 May 2013
Measuring online marketing success for offline businesses
Offline business can benefit by investing marketing budgets onto online marketing strategy. By investing into online marketing the business can put their products, business and services into a market...
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Advertising Tips & Tricks23 May 2013
Steps to double your online business leads
When setting up a new website the ultimate goal is to achieve more sales via traffic and leads. If these visitors aren’t qualified and converted to sales then your time effort and money has been...
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SEO16 May 2013
My business has a Facebook page, so do I also need Twitter?
When in business we get our best business from building strong relationships with potential clients. Social media allows us to tap into markets that we might not have otherwise been able to generate...
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Content Marketing13 May 2013
How often should my business blog?
You have been given the job of writing for your business and are unsure of exactly what you need to commit, what frequency you will need to post or what you need to write to achieve the best results...
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Advertising Tips & Tricks13 May 2013
5 ways you can convince your boss you need an online marketing strategy.
When we look at sales prospects we look at our target clients and how we can deliver and add value to their business by providing our products or services. Cold calling is no longer the best way or...
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Social Media8 May 2013
5 ways to increase interaction on your Facebook posts
When we use Facebook social media as part of our business marketing strategy we are essentially marketing our business to the wider community or followers. The is a huge difference between posting...
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SEO4 May 2013
Webics top SEO tips for online stores!
There are millions of online stores out there so setting yours apart from the rest takes work. Here we have put together the most important tips to getting visitors looking at your online store, and...
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Web Design & Development26 April 2013
Things to look for in a credible online store
Online shopping is becoming increasingly popular with people of all ages, as it is easy, quick to transact and most times cheaper than retail stores. Unfortunately not all online stores are credible...
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SEO17 April 2013
Maximise the success of your website SEO by using expert industry bloggers
Everyone has a blog these days, but a stale boring blog that doesn’t contain interesting articles isn’t going to get you visitors, backlinks or assist you in your search engine optimisation strategy...
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SEO16 April 2013
DIY SEO – Can be deadly!
Well maybe not in the terms of guns or violence, but it can have devastating effects on a business, the presence on search engines and the ability to attract more clients. Many would believe it is...
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Advertising Tips & Tricks11 April 2013
Are you in control of your online marketing?
With so many platforms currently available for internet marketing, being strategic on what you use for your business and how you manage your internet marketing can make or break your business. Being...
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Web Technology11 April 2013
Still using an exchange server for your emails?
Cloud Based systems are the wave of the future, allowing work to be completed anywhere and anytime on any device. They feature a simple set up, easy to use and manage functionality and minimum down...
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Web Design & Development2 April 2013
Responsive web design Vs dedicated mobile websites
As a mobile nation reliant on the use of smart phones it is important to have a website that is mobile friendly, is it better to dedicate a website specifically dedicated for mobile usage or to...
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SEO25 March 2013
The evolution of Search Engine Optimisation
Looking back at SEO throughout the years we have seen many changes to Search Engine Optimisation as we know it including algorithms, company mergers, social media and more. Search Engine Optimisation...
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Conversion Tracking11 March 2013
Converting Website Traffic – Our Top 10 Tips!
Directing visitors to your website can be easy, keeping them there and getting them to convert is the hard part. Here we will give you the top 10 tips for converting traffic on your website.
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SEO2 January 2013
Latent Semantic Indexing (LSI) in SEO
What is LSI or Latent Semantic Indexing? Latent Semantic Indexing – LSI for short – is the name given to the information indexing and retrieval method which relies on complex mathematical technique...
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SEO31 October 2012
Rich Snippets – The Complete Guide
So what are Rich Snippets? Rich snippets are quotes or additional lines of information that appear below a Google search result or listing. They help to draw a user’s attention to a search engine...
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SEO26 October 2012
How to Recover from Google Penguin
In April this year Google released an algorithm update named the Google Penguin. The update was focused on targeting websites that violated Google’s webmaster guidelines and those who have taken part...
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SEO18 September 2012
Why WordPress is the most SEO friendly CMS
Anyone in the SEO industry would have heard over and over, “WordPress is the best content management system for SEO”. While that statement might be a little bit bold, whoever told you that might be...
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Advertising Tips & Tricks14 September 2012
The Cost of Click Fraud
Picture this: your ads are running at optimal performance, your conversion rate is better than expected and your quality scores are great. The next week your campaigns are configured in the same way...
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Fun12 September 2012
The Greatest SEO Memes of All Time
These SEO Memes are the cream of the crop. The SEO (Search Engine Optimisation) industry is not as straight forward as it used to be. It is full of consultants with a little less expertise than they...
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Advertising Tips & Tricks10 September 2012
Advertising on Radio vs. Search Engine Marketing
The Pros and Cons of both Radio Advertising and Search Engine Marketing. All methods of advertising generally serve a positive purpose and are all capable of generating sales. Although there are...
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SEO7 September 2012
The role of Social Signals in SEO
Google may be measuring your reputability based on Likes and +1s Creating content with the intention of sending it viral in order to achieve SERP improvements, or link baiting, has long been...
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Conversion Tracking27 August 2012
Split Testing Guide for Online Stores
Run More Tests, Run The Right Tests. The online stores achieving continual success are the ones that do everything they can to create a more compelling and engaging online experience. Online retail...
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SEO25 August 2012
How to create Awesome Link Bait
Don’t waste time – let your fans build links for you. Some people spend years trying to implement a “Link building” strategy. They try out every useless method of acquiring worthless links. The one...
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Google Analytics19 August 2012
Tracking Goals Without a Confirmation Page
What are Goals? Using goals is how online advertisers are able to measure the performance of their website in comparison to their expectations and objectives. With goal tracking, advertisers are able...
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Conversion Tracking16 August 2012
What is a Conversion Funnel?
Understanding how your customers navigate. Conversion funnels are the paths taken by your visitors, measured from their original click through to your website (referral) all the way to when the...
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Advertising Tips & Tricks16 August 2012
Proven Call to Action Verbs
The difference between turning visitors into sales or palming them off to your competitors. A Call to Action or (CTA) in conversion optimisation is a term used to describe elements in a website or...
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SEO15 August 2012
White Hat Comment Marketing
Contributing without linking can be of far greater benefit to your rankings. Usually when people think of the term ‘Comment Marketing’ they associate it with bots posting thousands of irreverent...
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Web Technology30 July 2012
Choosing a Web Hosting Provider
The decisions you make about hosting your website are vital, be informed, do it right. There is so much more to it than choosing the cheapest plan you can find. Hosting can determine user experience...
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Advertising Tips & Tricks28 July 2012
How Logo Design Improves Conversions
How to ensure your logo does your business justice. As the visual representation of your business, your logo should explain what you do as simply and as comprehensively as if you were giving a verbal...
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Google Ads24 July 2012
AdWords for Video & TrueView Video
Telling your story and growing your business at the same time with video advertising Online video has completely changed the way we the internet is used, now it is changing the way businesses promote...
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Social Media23 July 2012
Social Media Timing
Posting times and frequency for maximum impact. The potential of social media marketing has received a lot of (some would say too much) attention over recent years. However it is important for...
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Google Ads23 July 2012
Location Targeting in Google AdWords
Location targeting gives more control to locally operating businesses. You may well have a fantastic ad but you are not going see your campaigns reach their full potential unless you are controlling...
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Google Ads21 July 2012
Improving Display CTR: Google Display Ad Builder
The best practice for building your ads with the Display Ad Builder. The AdWords Display Ad Builder – A point and click ad builder sounds simple enough, but there is a lot that can be done to...
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Google Ads18 July 2012
Managed Placements
Decide where you ads are displayed for more narrow targeting and effective results measurement. The websites and blogs which make up the Google Display Network (GDN) are prime real estate for...
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Web Design & Development13 July 2012
Landing Page Characteristics
Perfect Landing Pages. There are a number of specific steps you will need to follow in order to create a great landing page which is likely to convert. This post aims to dissect these steps and...
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SEO10 July 2012
The Importance of Loading Time
Loading time can make or break a business. Search Engines are increasing the weight of loading time in their algorithms. With this in mind, webmasters should think twice before employing an excessive...
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SEO22 June 2012
Google Panda: 4 Tips You Should Know
It’s called Google ‘Panda’, the latest search algorithm which aims to promote high quality sites by depreciating the page rank of lower quality websites. Since the release and updates, many sites...
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