Ecommerce in Australia is growing rapidly. Consider these statistics from the 2018 eCommerce Industry Paper:
What these behavioural trends highlight is that the Australian retail space is changing rapidly and the growth of ecommerce means consumers expect more when it comes to their online shopping experience.
“Shoppers demand a frictionless end-to-end shopping experience, with easy access across all devices, simple payment options and convenience across all touch points. They also expect flexibility in delivery timeframes and collection locations.” – 2018 eCommerce Industry Paper
Therefore, if you’re thinking of creating an online store, it’s worth investing time, effort (and yes, money) into building an Ecommerce website that delivers the best possible customer experience.
However you spell eCommerce, it amounts to the same thing – the buying and selling of goods or services on the internet. If you’ve got a product or service that can be sold online (clothing, jewellery, art, memberships, digital downloads or fitness classes for example) you’ll need to invest in an eCommerce website. But before you go rushing in to set up your online store, it’s important to consider both your market and the various eCommerce platforms out there.
In order to determine what Ecommerce solutions are right for your business, you need to spend some time creating a business and marketing plan. Questions you may want to ask yourself include:
Remember, an Ecommerce website is a reflection of your business. For your online store to be effective (measured in sales), you need to clearly define your business goals and needs. Analyse your competition, think about your overall SEO strategy, make sure you have a strong brand logo and build your store on the best eCommerce platform for you.
Need help with your Ecommerce website? Talk to Webics. We are more than just a web design company. We can help with eCommerce web development, as well as the business and marketing strategies to ensure your online store succeeds. Start building your Ecommerce business with Webics today.
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