Social Media Marketing & Facebook Ads
Most adults log into at least one social media platform every day, usually multiple times a day. With almost everyone on social media, it makes sense that targeted social ads are an indispensable component of a successful marketing strategy. While organic reach is important, competition is enormous and it’s not nearly as effective as a paid social media campaign. Webics can show you how to drive consistent sales, increase your customer base and grow your brand through carefully targeted social media advertising.
Get Noticed On Social Media
Social media advertising has the potential to expose your brand to millions of people every day. But exposure alone is not enough. To compete with the best and make sure your brand gets noticed, you have to choose the right platforms and target the right audience with the right message.
We find who your customers are, what social media platforms they use and tailor your message to make them feel like they are in a conversation with your brand. We use the language they use and draw on emotion to create relatable, personalised social media ads.
Improve Brand Loyalty & Gain Profitable Leads
Building an audience organically has become increasingly difficult and time-consuming since Facebook and Instagram changed their algorithms to give preference to personal accounts and content over business content.
The good news is that social media advertising makes it easy to boost your reach and engagement across multiple platforms and delivers results fast. Not only can you target very narrow demographics like age, gender, interests, relationship status, education and job status, you can also reach users who have recently searched for your services or have interacted with a page similar to yours.
Webics takes complete ownership of your social campaign to help you get the best possible ROI. We are familiar with the different interfaces of each social media platform and know-how to maximise the potential of every social channel. Our goal is to deliver tangible value, not only by shifting social media mentions away from your competitors but by using advanced targeting options to gain valuable leads.
Benefits of using Webics
- Tailored Social Advertising Solutions
- Experience With A Range Of Industries
- In-Depth Knowledge Of Each Platform
- Targeted Traffic
- A/B Testing
- Campaign Monitoring and Reporting
- Flexible Packages & Budgets
- Consumer-Minded Approach
- Dedicated Account Manager
- Excellent ROI
We create better digital experiences to set your brand apart
Frequently Asked Questions
What is the best platform to advertise on?
It depends on who your target audience is and what platform they use. Generally speaking, Instagram and Facebook are the most used social media platforms and you can define your demographics to target specific groups of users. TikTok has a much younger user base (13-24 year-olds make up the largest percentage of users) while Twitter users tend to have more education and higher incomes than the general population and is a popular platform for breaking news, customer service and politics.
What is remarketing?
Remarketing (sometimes called retargeting) is a way of displaying ads to people who have already visited your website. Your ads effectively "follow" them across the internet as they browse Google and its partner websites
Can I remarket through social media and how?
Yes, remarketing through social media is possible. For Facebook and Instagram, this is done through the installation of a Facebook Pixel on your website.
What is a Facebook pixel?
A Facebook Pixel is a tracking code that you add to your website so you can track conversions from Facebook Ads, optimise your campaigns, create custom audiences and gain rich insights into website traffic.
Why would I want to advertise on YouTube?
The 2 billion logged-in monthly users are probably the best reason! It is also the world's second most popular website (second only to Google). You can choose from Display Ads, Overlay Ads, Skippable Video Ads and Non-Skippable Video Ads.
Can I advertise on LinkedIn?
Yes, and it's incredibly effective for reaching a professional audience. LinkedIn makes it easy for you to run campaigns that have clearly defined goals such as brand awareness, generating leads, website visits, video views or increasing engagement. Choose from Sponsored Content Ads, Sponsored InMail (targeted messages are delivered to LinkedIn member inboxes), Text Ads and Video Ads.
What is the difference between social media posts and social media advertising?
Social media advertising refers to paid ads that target a specific audience on social media. A social media post is content that you share with your followers. This content can be 'boosted' by paying a fee to reach people who don't follow your account.
How much should I spend on social media advertising?
It depends on the results you want and what your marketing budget is. We can work with you to determine an appropriate budget to reach your goals.