Pay-Per-Click Management & Google Ads

If you want to drive high-value, carefully targeted traffic to your website and don’t have time to wait, Pay-Per-Click Advertising will give you excellent ROI. A well-managed PPC campaign will generate more leads, grow your brand and increase your revenue quickly. As a trusted Google Partner, we design our campaigns to make the most of your marketing dollar and outclass the competition. You set the goal and we deliver the results.

 

PPC campaigns that drive conversions

6% of PPC ad spend fails to produce a single conversion, and a click without a conversion is a waste of money. That’s why our campaign strategies are designed to obtain conversions not clicks. Our average conversion rate sits 260.39% higher than the industry average of 4.4%, giving you maximum return for your investment.

We Put Your Ads Where Your Customers Are

All marketing needs to reach the right audience if it has any chance of success. That’s why we spend time getting to know your business and your marketing objectives. We follow a five-step process to make sure your target audience sees your ads when they are searching for your product or service.

Identify business objectives – Do you want to increase sales, improve brand awareness, gain more leads or a combination of these?
Keyword research – We identify keywords that your target audience are searching for and will bring the best enquiries. They may not always be the obvious ones!

 

Competitor and market analysis – Data is key to PPC success, so our analysts find out who your competitors are and what their strategy is.
Campaign creation – We write quality ad copy relevant to your audience with consistent, compelling messages.
Testing and optimisation – Every aspect of your campaign is monitored and tested. During our weekly optimisations, we refine the strategy if results aren’t as expected.

Stand Out From the Crowd With a Google Partner

When you partner with Webics you will spend less and outperform your competition. We treat your advertising dollars as if they were our own, making sure no clicks are wasted and your budget is only spent on customers interested in your products and services. With millions of dollars of ad spend under our belt, a Google Partner Certification, and hundreds of happy clients, our results speak for themselves.

 

We also understand that sometimes you just need to speak to someone about your campaign. That’s why we assign you a dedicated PPC account manager based right here in Australia. Your account manager can answer all your questions and provide an update on your ad spend and campaign performance. Transparency is always part of our policy.

 

Our PPC services & inclusions

We create better digital experiences to set your brand apart

Google Ads

Whether it’s search, display, remarketing or social media ads, we know how to reach the right people on the right platforms to bring more visitors to your site and generate sales.

Learn More

Google Shopping

Our marketing strategists can help you get qualified leads by utilising Google shopping, growing your reach for potentials customers.

Learn More

Display & Remarketing

Part of our Paid Ads section, remarketing is a great tool for brand awareness once a user has visited your website, helping to bring more traffic to your website.

Learn More

Microsoft Advertising

Just like Google Ads, Bing Ads are great for maximising online conversions and boosting sales. They provide another search base to reach your customers.

Learn More

Frequently Asked Questions

Search Engine Optimisation (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results.

Because the ad answered their query or they are already familiar with the brand. That’s why it is vital that your PPC campaign targets the right people with the right information at the right time.

ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn’t, all of which will be detailed in your monthly report.

 

Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.

The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.

You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that’s assuming you’ve done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.

There are several types of campaigns available on Google Ads, each designed to meet different goals. The main campaign types include:

  • Search Ads
  • Display Ads
  • Video Ads
  • Shopping Campaign
  • App Campaign

Choosing the right campaign type depends on your business goals. We can help you determine which option will drive the best results for your needs.

Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money.

There are several reasons why your ads might not be showing including:

  • Your daily budget has been reached
  • You are located outside the targeted area
  • Your ad may be scheduled to only run at certain times of the day

If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.

Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation.

There is nothing stopping a competitor from bidding against your brand as long as they don’t mention your trademarked name in their ad copy.

Microsoft’s search engine Bing has 3.5% of the search market share, coming in second to Google. Microsoft Advertising is typically cheaper and can be more profitable as there is less competition.

While we can create and run advertising campaigns on each of these platforms separately, we typically recommend utilising both to capture as much market share as possible.

The stats vary but it’s not an insignificant number. Some reports suggest that almost half of the US runs a Bing search every month. There are over 2 billion Windows devices in the world and Bing is the default browser for Microsoft Edge, so whichever way you look at it there is a lot of traffic being directed Microsoft’s way.

While we can create and run advertising campaigns on each of these platforms separately, we typically recommend utilising both to capture as much market share as possible.

Shopping ads may be displayed across a range of places on the internet, including:

  • The Shopping tab on Google Search
  • Google Search, next to the search results and Google Images
  • Google Search Partner websites (optional)
  • The Google Display Network, which includes YouTube, Gmail and Google Discover

Google Merchant Center is a tool we use to upload shop and product data to Google and make it available for Shopping ads and other Google services.

Shopping ads use Merchant Centre product data – not keywords – to decide how and where to show your ads.

Shopping ads show a photo of your product, plus a title, price, store name and more.

Like other Google Ad campaign types, shopping ads also partake in an ad auction. Product shopping ads are charged on a cost-per-click basis and Showcase Shopping ads are charged using cost-per-engagement (CPE) bidding.

Shopping ads show a photo of your product, plus a title, price, store name and more.

Remarketing (sometimes called retargeting) is a way of displaying ads to people who have already visited your website. Your ads effectively “follow” them across the internet as they browse Google and its partner websites.

Remarketing is a highly effective marketing strategy for businesses across all industries and is successful at supporting the conversion process.

No. Customers are assigned a cookie ID, they are random and non-identifiable.

Interested in working with us?

Get your free proposal now

Not quite sure on what you want?
Feel free to contact us, and we will be more than happy to answer all of your questions.

  • This field is for validation purposes and should be left unchanged.

Tell us about your project