We Put Your Ads Where Your Customers Are
All marketing needs to reach the right audience if it has any chance of success. That’s why we spend time getting to know your business and your marketing objectives. We follow a five-step process to make sure your target audience sees your ads when they are searching for your product or service.
Identify business objectives – Do you want to increase sales, improve brand awareness, gain more leads or a combination of these?
Keyword research – We identify keywords that your target audience are searching for and will bring the best enquiries. They may not always be the obvious ones!
Competitor and market analysis – Data is key to PPC success, so our analysts find out who your competitors are and what their strategy is.
Campaign creation – We write quality ad copy relevant to your audience with consistent, compelling messages.
Testing and optimisation – Every aspect of your campaign is monitored and tested. During our weekly optimisations, we refine the strategy if results aren’t as expected.