Pay-Per-Click Management & Google Ads

If you want to drive high-value, carefully targeted traffic to your website and don’t have time to wait, Pay-Per-Click Advertising will give you excellent ROI. A well-managed PPC campaign will generate more leads, grow your brand and increase your revenue quickly. As a trusted Google Partner, we design our campaigns to make the most of your marketing dollar and outclass the competition. You set the goal and we deliver the results.

PPC campaigns that drive conversions

6% of PPC ad spend fails to produce a single conversion, and a click without a conversion is a waste of money. That’s why our campaign strategies are designed to obtain conversions not clicks. Our average conversion rate sits 260.39% higher than the industry average of 4.4%, giving you maximum return for your investment.

We Put Your Ads Where Your Customers Are

All marketing needs to reach the right audience if it has any chance of success. That’s why we spend time getting to know your business and your marketing objectives. We follow a five-step process to make sure your target audience sees your ads when they are searching for your product or service.

Identify business objectives – Do you want to increase sales, improve brand awareness, gain more leads or a combination of these?
Keyword research – We identify keywords that your target audience are searching for and will bring the best enquiries. They may not always be the obvious ones!

Competitor and market analysis – Data is key to PPC success, so our analysts find out who your competitors are and what their strategy is.
Campaign creation – We write quality ad copy relevant to your audience with consistent, compelling messages.
Testing and optimisation – Every aspect of your campaign is monitored and tested. During our weekly optimisations, we refine the strategy if results aren’t as expected.

Stand Out From the Crowd With a Google Partner

When you partner with Webics you will spend less and outperform your competition. We treat your advertising dollars as if they were our own, making sure no clicks are wasted and your budget is only spent on customers interested in your products and services. With millions of dollars of ad spend under our belt, a Google Partner Certification, and hundreds of happy clients, our results speak for themselves.

We also understand that sometimes you just need to speak to someone about your campaign. That’s why we assign you a dedicated PPC account manager based right here in Australia. Your account manager can answer all your questions and provide an update on your ad spend and campaign performance. Transparency is always part of our policy.

Our PPC services & inclusions

We create better digital experiences to set your brand apart

Google Ads

Whether it's search, display, remarketing or social media ads, we know how to reach the right people on the right platforms to bring more visitors to your site and generate sales.
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Google Shopping

Our marketing strategists can help you get qualified leads by utilising Google shopping, growing your reach for potentials customers.
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Display & remarketing

Part of our Paid Ads section, remarketing is a great tool for brand awareness once a user has visited your website, helping to bring more traffic to your website.
Learn More

Microsoft Advertising

Just like Google Ads, Bing Ads are great for maximising online conversions and boosting sales. They provide another search base to reach your customers.

Learn More

Frequently Asked Questions

Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results. 

Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.

Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.

ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.

We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.

SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.

The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.

You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.

There are 5 types of campaigns available On Google Ads.

  • Search Ads
  • Display Ads
  • Video Ads
  • Shopping Campaign
  • App Campaign  

Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.

Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money. 

There are several reasons why your ads might not be showing including:

  • Your daily budget has been reached
  • You are located outside the targeted area
  • Your ad may be scheduled to only run at certain times of the day

If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.  

Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.

  • Impressions
  • Overall Cost
  • Number Of Clicks
  • Average Cost-Per-Click (CPC)
  • Number Of Conversions
  • Cost Per Conversion
  • Impressions By Campaign
  • Overall Click-Through-Rate (CTR) 
  • CTR by Ad Groups
  • CTR By Campaigns

Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation. 

There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.

Interested in working with us?

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