How do I pay an invoice?
The best way to pay an invoice is by logging into our client portal: https://secure.webics.com.au/clientarea.php
What payment methods do you accept?
Do I need to book a meeting before coming to your office?
Is Webics insured?
Yes, we have public liability and professional indemnity insurance.
How long will it take for my website to be finished?
Your proposal will contain a project timeline and a lead time, so you know exactly what to expect. Of course, life is never predictable and there are times when a project may be delayed. You can help speed things along by sending through content on time and responding to requests for feedback promptly.
How much do your websites cost?
We will tailor a quote based on your specific requirements as custom features and add-ons like copywriting will add to the cost.
Can you redesign my current website?
Yes, and if your website hasn't been updated in the past 2 years, it's probably time for a refresh. The digital world changes fast, so to keep your website looking current and performing at its best, it needs constant attention. We can advise you on whether you need a major overhaul or a few tweaks to the existing design.
Can I make changes to my website after it's finished?
Yes. Our Standard and Premium packages include client logins and website training. If you purchase a basic package you can always add on website training later.
Why do you use WordPress?
Because it works. WordPress is the most popular content management software in the world for a reason. It is versatile, user-friendly, fully customisable and suited to both large and small business websites.
Can I add features to the website while you’re building it?
Yes, anything is possible, but please bear in mind that adding new features may add to the cost and delay your project.
What shipping options can be set up?
Flat rate shipping is our standard inclusion. We can integrate calculated shipping options at an additional cost.
What platforms do you offer?
- Shopify - ideal for smaller online stores with a limited product range.
- WooCommerce - best for small and medium online store owners who like a lot of creative control with a focus on UX.
- BigCommerce - If you are looking to scale, BigCommerce is the platform for you.
- Neto - The Australian B2B and multi-channel ecommerce platform that provides an all-in-one solution for ecommerce, POS, inventory & fulfilment.
How long will it take to set up an ecommerce website?
It depends on the scope of the project. We understand that most clients want their project finished ASAP so we give you a timeline in your proposal so you know what to expect
How many products can I sell?
The platforms we use support unlimited products. We can upload 10 manually, and the rest can be bulk imported via spreadsheet.
How does taking payments work?
We recommend Stripe for credit card processing. We also offer a wide range of integrations such as PayPal, AfterPay and Zip.
What level of support do you offer?
All our hosting plans come with support. We can help you choose a support package that suits the needs of your business.
Can I host the website myself?
No. Due to security, we don’t offer eCommerce websites that you can host on your own hosting account.
Can I sell wholesale?
Yes, we have set up many successful B2B eCommerce websites.
Do you offer training?
Yes, our eCommerce websites come with standard training so you feel confident running your online store. Logins will also be provided.
SEO & PPC
What is the difference between local SEO and regular SEO?
The biggest difference between Local SEO and regular SEO is that Local SEO focuses on improving your business's visibility in Google for a specific geographic location. This is particularly important for brick and mortar businesses like shops, restaurants and cafes.
What is Google My Business and why is it important?
Google My Business is a free online tool that helps make your business more visible in Google. A Google My Business Listing is an essential tool for every business because it helps local customers find you when they are looking for your products or services. For example, if you are a pizza restaurant in Nowra and someone Google's 'Pizza Delivery Nowra' or 'Pizza Delivery Near Me,' you want your business to appear on the map with the 3 listings underneath it. These are the top three local results. If a customer shares their location with Google they will automatically see businesses that are nearby.
How do you get a business to appear on Google Maps?
Once your Google My Business listing is active, you need to add as much information as possible. This includes photographs, reviews, a list of your services, contact information and regular posts. A completed listing will appear higher in local rankings than an incomplete one.
What is the difference between PPC & SEO?
Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results.
How do I know how much I am spending?
Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.
Why do people click PPC ads?
Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.
What kind of ROI can I expect from PPC?
ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.
How much does Google Ads cost?
We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.
What is the difference between Google Ads & SEO?
SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.
My last Google Ads campaign didn't work. Why should I try again?
The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.
Can I manage my own Google Ads campaign?
You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.
What campaign types are available?
There are 5 types of campaigns available On Google Ads.
- Search Ads
- Display Ads
- Video Ads
- Shopping Campaign
- App Campaign
Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.
Why do campaigns need to be optimised?
Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money.
I have a Google Ads campaign running, but I can't see my ads
There are several reasons why your ads might not be showing including:
- Your daily budget has been reached
- You are located outside the targeted area
- Your ad may be scheduled to only run at certain times of the day
If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.
What metrics can be tracked with Google Ads?
Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.
- Overall Cost
- Number Of Clicks
- Average Cost-Per-Click (CPC)
- Number Of Conversions
- Cost Per Conversion
- Impressions By Campaign
- Overall Click-Through-Rate (CTR)
- CTR by Ad Groups
- CTR By Campaigns
When will I see results?
Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation.
Can my competitors target branded keywords?
There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.
Do you do concepts?
Absolutely, but not for free. We will provide a quote for the number of concepts you would like to see and set to work once the deposit has been paid.
What happens if I don't like the designs?
We understand what you had in your head may not be what we have in ours. It happens. That's why we detail how many revisions are included in your quote. We will work closely with you during these revision rounds to make sure we get the design right.
Will I own the copyright to my logo design?
Yes, you will, but payment must be received in full first!
Do you design business cards?
Yes, we design and print business cards for businesses all over Australia.
Can you organise printing?
Yes, printing is a service we offer. We have a good working relationship with a number of local printers in Sydney, Wollongong and Nowra that we know produce excellent quality products. Please ask about printing when you enquire and we will include the cost and timeframe in your quote.
What files do you provide on completion?
We will provide print ready PDF, EPS, JPG, and PNG files.
Social Media Advertising
What is the best platform to advertise on?
It depends on who your target audience is and what platform they use. Generally speaking, Instagram and Facebook are the most used social media platforms and you can define your demographics to target specific groups of users. TikTok has a much younger user base (13-24 year-olds make up the largest percentage of users) while Twitter users tend to have more education and higher incomes than the general population and is a popular platform for breaking news, customer service and politics.
What is remarketing?
Remarketing (sometimes called retargeting) is a way of displaying ads to people who have already visited your website. Your ads effectively "follow" them across the internet as they browse Google and its partner websites
Can I remarket through social media and how?
Yes, remarketing through social media is possible. For Facebook and Instagram, this is done through the installation of a Facebook Pixel on your website.
What is a Facebook pixel?
A Facebook Pixel is a tracking code that you add to your website so you can track conversions from Facebook Ads, optimise your campaigns, create custom audiences and gain rich insights into website traffic.
Why would I want to advertise on YouTube?
The 2 billion logged-in monthly users are probably the best reason! It is also the world's second most popular website (second only to Google). You can choose from Display Ads, Overlay Ads, Skippable Video Ads and Non-Skippable Video Ads.
Can I advertise on LinkedIn?
Yes, and it's incredibly effective for reaching a professional audience. LinkedIn makes it easy for you to run campaigns that have clearly defined goals such as brand awareness, generating leads, website visits, video views or increasing engagement. Choose from Sponsored Content Ads, Sponsored InMail (targeted messages are delivered to LinkedIn member inboxes), Text Ads and Video Ads.
What is the difference between social media posts and social media advertising?
Social media advertising refers to paid ads that target a specific audience on social media. A social media post is content that you share with your followers. This content can be 'boosted' by paying a fee to reach people who don't follow your account.
How much should I spend on social media advertising?
It depends on the results you want and what your marketing budget is. We can work with you to determine an appropriate budget to reach your goals.
Website Hosting & Domains
What is hosting?
Every website you've ever visited is hosted on a server. It's where all the files that make up your website (images and code etc) are stored. In a sense, you are renting space for your website's files from a web host, so that when a user types in your domain name, the web host's server sends those files back to the user's browser in a viewable form.
What is cloud hosting?
In a traditional hosting set up, your website is hosted on a single server in a single location. With cloud hosting, that single physical server is divided into multiple virtual servers, so instead of having all your data stored on a single machine, it is spread out across different machines in different places that are all connected together.
What are the benefits of cloud web hosting?
Cloud technology outperforms traditional dedicated servers because it:
- is more reliable
- offers increased scalability
- keeps your data more secure
- saves you money
- is incredibly fast
Should I backup my site?
Yes. Thousands of websites are hacked every day. Data loss can be devastating, so it is essential that you have a copy of your content and data to avoid permanent loss. All of our hosting plans are backed up automatically using an application named “Acronis”. Backups are run hourly and will merge to different times spread across the 30 day retention period so it works out to:
- 24 hourly backups
- 7 daily backups
- 5 weekly backups
- 2 monthly backups
What is the difference between a domain name and hosting?
Your domain name is your online business address and an important part of your brand. Hosting involves a server that stores your website's files. To have a visible website on the internet you need both a domain name and hosting. You can buy them from two separate companies, but for ease of management, we highly recommend you keep them with the same company.
How do I get an email address with my domain name?
With Webics it's easy. We can set up one or multiple professional email addresses using your domain name. You can customise your address/es as well as set up multiple aliases to point to the same account.
Do you include support with your hosting?
Yes, all our hosting packages come with support included. Your support needs will vary depending on the type of business you have and its size. Our technical team can talk you through our inclusion and which package is best for your business.
What is SSL?
In simple terms, SSL is that extra 's' you see after the 'http' and it means any data you share with that particular website is secure and encrypted. We provide free SSL certificates with all our hosting plans because we know how important they are. Your website will rank higher if you have an SSL certificate and your customers will feel more confident interacting with your website.
In which country is your hosting based?
Our servers are located in Australia. This means your website will load faster than websites hosted on overseas servers and give your users a better experience.
How do I transfer my website to your server?
Webics requires the login details for your current hosting, then we will log in and transfer the hosting across into our management system. If you have any difficulties, our support team is here to assist.
How much disk space do I need?
Your disk space requirements will depend on how big your website is. However, most websites do not require over 15 GB of storage. As a rough guide, a website with 100 pages will need approximately 350 MB and a website with 1000 pages will need approximately 5GB of disk space.
What is bandwidth and how much do I need?
Bandwidth is the maximum amount of data that your website can transfer to users over a set period of time. If your website has a lot of high-resolution images, video and audio files, you will need a higher bandwidth than someone with a text-based website. Webics includes unlimited bandwidth in all our hosting plans so you don't have to worry.
Do I need an ABN to register .com.au domains?
Not necessarily, but there are strict eligibility criteria you need to meet. To register a .com.au address you need to supply one of the following:
- ABN (Australian Business Number)
- ACN (Australian Company Number)
Should I get a .com or a .com.au domain?
If your business is based in Australia with predominantly Australian customers, it is best to register a .com.au domain and host it on an Australian server. The .com.au extension tells your customers you are an Australian based business and that you can be trusted. This is particularly important if you are just starting out. There's nothing stopping you from registering the .com domain as well in case you wish to use it in the future.
What can I do if someone else has the domain name I want?
Not much. If a domain name has already been registered you can not apply for that domain until the registration expires. Your only option is to use the WHOIS database to access the contact information of the registrant. You can then negotiate directly with them if you are lucky enough to get a response, and they are willing.
Can I reserve a domain name that is already taken?
No. Your only option is to wait for the domain to expire and try to register it once it becomes available or contact the registrant via the WHOIS database.
How many domain registrations can I have?
As many as you want as long as you meet the general eligibility guidelines.
Can I buy a domain name without a website?
Yes. You do not have to use your domain until you want to. Webics offers a free domain parking service so you can secure your domain/s today and think about how you may want to use them in the future.
I forgot to renew my domain. What happens now?
If you have forgotten to renew your domain you have 30 days to get it back. After your.au domain expires, there is a 30 day grace period during which you can still renew it. After this period, the domain becomes inactive and can be registered by anyone (including one of your competitors!) If your domain expires anything linked to the domain (such as a website or emails) will also cease to function until it is renewed. For your peace of mind, Webics sends out a reminder that the domain is due for renewal 90 days before the due date.
Google Workspace - Email
How much does Google Workspace cost?
We charge the same price as Google - $8.40+GST per user per month for Google Workspace Basic and $16.80+GST per user per month for Google Workspace Business. Additional support can be charged hourly or with a support plan.
How is Google Workspace different from a free Gmail address?
Google Workspace allows you to have a professional email address – YourName@yourcompany – as well as group email addresses so your whole team can see an email if they need to. Google Workspace also comes with a guaranteed 99.9% uptime, extra security options, more storage and administrative control for user accounts.
Can I migrate my old emails into Google Workspace?
Yes, we charge a fee based on the number of accounts that need to be moved across.
What apps are included with Google Workspace?
The most popular apps include Calendar, Docs, Drive, Chat and Meet. View the full list of applications included with Google Workspace.
Can I upgrade from Google Workspace basic to Google Workspace Business?
Yes, you can upgrade your basic plan to a business plan at any time. Just contact us to change the plan.
Can I have more than one email address?
Yes, you can create multiple email aliases such as contact@yourcompany or customerservice@yourcompany