SEO (Search Engine Optimisation)

Search Engine Optimisation isn’t one thing, it is many, and if you have a website you need it. SEO success takes time, patience and expertise. It also requires an in-depth knowledge of Google’s ever-changing algorithm and continuous tweaks to the content and design of your website. We know how to optimise your website so Google will rank it above your competitors, and drive more traffic to your site.

Start With The Foundations

SEO tactics look nothing like they did 10 years ago, but the basic principles remain the same. If your website contains high-quality, relevant content, and delivers the best possible user experience, it will rank. We harness our technical and creative skills to make sure your website makes it to the top.

SEO Is The Key To Online Success

A majority of consumers search for what they need online. Whether this is a product, a service or the answer to a question, Google is where information is sourced. And it is the organic search results that are most often clicked. Why? Because these results appear more credible than paid advertisements. Therefore, part of your digital strategy needs to be aimed at attracting organic traffic from keywords that your target customer is searching for.

Webics takes a methodical approach to SEO. We start with in-depth research to find out where your website currently sits, how its position can be improved and what we need to do to get it there.

Webics Plays The Long Game

The most important thing to understand about SEO is that it does not yield instant results. Even the very best SEO tactics can take 4-8 months to gain traction and success depends on the strength of your site as a whole. If your website is brand new, it will not start ranking in the organic search results overnight.

Webics is different from other SEO agencies because we want to make sure we deliver long-lasting results for your business. We utilise a combination of high-quality on-page and off-page SEO techniques and track your conversions using powerful SEO analysis tools. The payoff? An increase in organic web traffic leading to more leads and more sales.

Our inclusions
  • No Lock in Contracts
  • No Exit/Cancellation Fees
  • In-depth Keyword Research
  • Monthly reports
  • Content Creation
  • Blog Writing
  • Web Page Copy
  • Infographics
  • Linking Strategies
  • Responsiveness
  • Site speed
  • Google My Business Listings

We Create Better Digital Experiences To Set Your Brand Apart

Frequently Asked Questions

The biggest difference between Local SEO and regular SEO is that Local SEO focuses on improving your business's visibility in Google for a specific geographic location. This is particularly important for brick and mortar businesses like shops, restaurants and cafes.

Google My Business is a free online tool that helps make your business more visible in Google. A Google My Business Listing is an essential tool for every business because it helps local customers find you when they are looking for your products or services. For example, if you are a pizza restaurant in Nowra and someone Google's 'Pizza Delivery Nowra' or 'Pizza Delivery Near Me,' you want your business to appear on the map with the 3 listings underneath it. These are the top three local results. If a customer shares their location with Google they will automatically see businesses that are nearby.

Once your Google My Business listing is active, you need to add as much information as possible. This includes photographs, reviews, a list of your services, contact information and regular posts. A completed listing will appear higher in local rankings than an incomplete one.

Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results. 

Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.

Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.

ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.

Absolutely, but not for free. We will provide a quote for the number of concepts you would like to see and set to work once the deposit has been paid.

We understand what you had in your head may not be what we have in ours. It happens. That's why we detail how many revisions are included in your quote. We will work closely with you during these revision rounds to make sure we get the design right.

Yes, you will, but payment must be received in full first!

Yes, we design and print business cards for businesses all over Australia.

Yes, printing is a service we offer. We have a good working relationship with a number of local printers in Sydney, Wollongong and Nowra that we know produce excellent quality products. Please ask about printing when you enquire and we will include the cost and timeframe in your quote.

We will provide print ready PDF, EPS,  JPG, and PNG files.

It depends on who your target audience is and what platform they use. Generally speaking, Instagram and Facebook are the most used social media platforms and you can define your demographics to target specific groups of users. TikTok has a much younger user base (13-24 year-olds make up the largest percentage of users) while Twitter users tend to have more education and higher incomes than the general population and is a popular platform for breaking news, customer service and politics.

Remarketing (sometimes called retargeting) is a way of displaying ads to people who have already visited your website. Your ads effectively "follow" them across the internet as they browse Google and its partner websites 

Yes, remarketing through social media is possible. For Facebook and Instagram, this is done through the installation of a Facebook Pixel on your website.

A Facebook Pixel is a tracking code that you add to your website so you can track conversions from Facebook Ads, optimise your campaigns, create custom audiences and gain rich insights into website traffic. 

The 2 billion logged-in monthly users are probably the best reason! It is also the world's second most popular website (second only to Google). You can choose from Display Ads, Overlay Ads, Skippable Video Ads and Non-Skippable Video Ads.

Yes, and it's incredibly effective for reaching a professional audience. LinkedIn makes it easy for you to run campaigns that have clearly defined goals such as brand awareness, generating leads, website visits, video views or increasing engagement. Choose from Sponsored Content Ads, Sponsored InMail (targeted messages are delivered to LinkedIn member inboxes), Text Ads and Video Ads.

Social media advertising refers to paid ads that target a specific audience on social media. A social media post is content that you share with your followers. This content can be 'boosted' by paying a fee to reach people who don't follow your account.

It depends on the results you want and what your marketing budget is. We can work with you to determine an appropriate budget to reach your goals.

We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.

SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.

The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.

You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.

There are 5 types of campaigns available On Google Ads.

  • Search Ads
  • Display Ads
  • Video Ads
  • Shopping Campaign
  • App Campaign  

Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.

Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money. 

There are several reasons why your ads might not be showing including:

  • Your daily budget has been reached
  • You are located outside the targeted area
  • Your ad may be scheduled to only run at certain times of the day

If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.  

Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.

  • Impressions
  • Overall Cost
  • Number Of Clicks
  • Average Cost-Per-Click (CPC)
  • Number Of Conversions
  • Cost Per Conversion
  • Impressions By Campaign
  • Overall Click-Through-Rate (CTR) 
  • CTR by Ad Groups
  • CTR By Campaigns

Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation. 

There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.

Interested in working with us?

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