It’s called Google ‘Panda’, the latest search algorithm which aims to promote high quality sites by depreciating the page rank of lower quality websites. Since the release and updates, many sites have been hit hard by the new algorithm. The worst rumour is, the effected websites can almost do nothing to recover their ranking and traffic.
Although there isn’t an exact solution to the Panda update, we all know Panda is basically a content quality filter. It is always said “Prevention is better than a cure“, so in this blog post we going to show you four essentials tips to help you prevent damage by Google Panda.
To find out if your website has low quality content, here are some useful questions asked by the Google Webmaster Central Blog to aid you in determining the quality of the content on your site.
It’s without doubt that most E-commerce websites have low quality duplicate content. For example. why should a phone cover be described differently in each website and in each web page on your website? In theory, to meet the ‘unique’ content guideline every product on the website should have its own unique description and listing to avoid being marked as ‘low quality’ content by Panda.
Don’t copy or retype the content from another website, but craft your own content with your own opinion and topic.
Sounds like an ‘old school’ SEO practice, right? Well the answer is yes, but now it’s the utmost important SEO practice!
We often find ourselves more concerned with the amount of links, rather than the authority of the links. The content on your website is the most critical factor which will attract authoritative links.
What are Authority Websites?
An authority website is one that has a high credibility and high search results placement. Websites may be considered topical authorities or general authorities (Wikipeida, DMOZ, etc). Topical authority sites are well trusted and well cited by experts within their topical community.
The team from the Google Webmaster Central Blog has provided some questions to use as a guideline to produce what they call ‘authoritative content’.
Websites compromised by Panda will show vast changes, especially to the page views. When using Google Analytics, you will notice a massive fall in traffic. A loss in traffic is a possible sign of being hit hard by Panda. If you limit the search parameters in Google Analytics to the Australia Market, it will show a clear result of the Panda attack. If you unfortunately on of the victims of panda, you can do the following:
Just remember, if you write your own unique interesting content, you will have nothing to worry about.
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