How many pages should a website have for SEO? Whether you are building your first website or considering a redesign, this is a question you will undoubtedly ask yourself, or your local web design agency. Are more pages better for SEO? How many pages is too many?

Answer: It depends on your business. Websites are rewarded for unique, quality content that is regularly updated. Creating pages for the sake of SEO will diminish the user experience.

So, if you are a small local business who is targeting the local area, you probably only need 5 pages. If you are a setting up an online store that posts Australia wide, you will need more pages. As long as you prioritise the user experience, you will get results.

Is There Such A Thing As Too Many Pages?

No. As long as the content is original and caters to what visitors are looking for, there is no limit to the number of pages you can have on your website. Search engines won’t penalise you for “too many pages” as long as they serve a purpose. The days of creating pages and pages of keyword rich content are over. Google’s algorithm now favours usability over keywords, so the right amount of content is the amount that keeps the user happy.

“When there are multiple pieces of, as Google calls it, “appreciably similar” content in more than one location on the Internet, it can be difficult for search engines to decide which version is more relevant to a given search query.”

In other words, you will be competing against yourself for targeted keywords and your rankings will suffer because you are not providing the best user experience.

On the flip side, not having enough pages can also be detrimental. If a visitor cannot find the information they want on your website, it is essentially useless and will be penalised. Therefore, you need to think carefully about your business, set goals, and create the number of pages that makes sense for your business.

10 Pages Every Business Website Should Have

Just as every business is different, every business website will be different. These 10 standard web pages are a good starting point:

  • Home
  • About
  • Services
  • Products
  • FAQ
  • Testimonials
  • Contact
  • Privacy Policy
  • Blog/News
  • Portfolio

The information you include and the way it is presented will vary. If you need a helping hand, the web design specialists and copywriting professionals at Webics can help you put together high-quality content that will make your business stand out. Ultimately, if you keep the target audience in mind, and prioritise their experience, your website will always come out on top.