How many pages should a website have for SEO? Whether you are building your first website or considering a redesign, this is a question you will undoubtedly ask yourself, or your local web design agency. Are more pages better for SEO? How many pages is too many?

Answer: It depends on your business. Websites are rewarded for unique, quality content that is regularly updated. Creating pages for the sake of SEO will diminish the user experience.

So, if you are a small local business who is targeting the local area, you probably only need 5-10 pages. If you are setting up an online store that posts Australia wide, you will require more.

Generally speaking, 10-30 pages of well-crafted content that showcase your products and services should be enough for most small to medium businesses.

As long as you prioritize the user experience, you will get results. 

Is There Such A Thing As Too Many Pages?

No. As long as the content is original and caters to what visitors are looking for, there is no limit to the number of pages you can have on your website. Search engines won’t penalise you for “too many pages” as long as they serve a purpose. The days of creating pages and pages of keyword-rich content are over. Google’s algorithm now favours usability over keywords, so the right amount of content is the amount that keeps the user happy.

Put yourself in the shoes of a prospective customer visiting your website. How many pages would you actually want to read?

Create Unique Pages For Services & Locations

Creating a unique page for each service you offer and location you serve will help to establish your authority and guide your visitors towards conversions.

For example, if one of the services you offer is installing air conditioning, your keyword research might throw up related keyword phrases like ‘air conditioning installation cost, ‘best air conditioning unit’ and ‘how air conditioning works’ etc

Old SEO advice might suggest you create a unique page for each of these terms, but it is much better to create a single, content-rich page that covers everything a potential customer could want to know about installing air conditioning so Google identifies your domain as an authority on this subject (and for a specific location).

Don’t Duplicate Content To Create More Pages

If you publish a page for each city or town you service and only change a few words on each page you will not receive any benefit. You may even be penalised (drop in rankings or complete removal from search results) if Google deems that the intent of the duplicate content is to manipulate its rankings and deceive its users.

The best way to avoid duplicate content on a new website is to think carefully about your business and what information your visitors are looking for. You can then plan and create the number of pages that makes sense for your business.

You can minimise duplicate content on an existing website by conducting an audit and consolidating pages that are similar or expanding them so each page contains unique content.

10 Pages Every Business Website Should Have

Just as every business is different, every business website will be different. These 10 standard web pages are a good starting point:

  • Home
  • About
  • Products/Services
  • Testimonials/Reviews
  • FAQ
  • Contact
  • Blog/News
  • Portfolio or Gallery
  • Sitemap
  • Terms & Conditions (including privacy policy)

Sometimes less is more, particularly when it comes to page count. Ultimately, if you keep the target audience in mind and prioritise their experience, your website will always come out on top. 

Book an SEO Audit

Running an SEO Audit is the best way to discover the strengths and weaknesses of your website and develop a plan to improve the visibility of your business online.

Our SEO audits don’t just point out areas of improvement. We provide you with a list of actionable tasks that will put your business in front of the right users and more of them.

Book your SEO Audit with Webics or reach out if you need any more information.


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