When Benton Gym came to Webics, they had a cluttered website that was difficult to navigate and didn’t communicate their key messages effectively. As advocates for fitness, health and nutrition, the Benton Gym team wanted a new website to showcase how they help their clients reach their health goals and sustain long-term fitness levels. They also wanted to integrate an online shop, so clients could easily purchase gym classes and fitness accessories.
Our Solution
We created a modern contemporary visual theme to complement the inspirational images provided by Benton.
Prioritising conversions on mobile: call to actions (CTAs) were trialled at different positions on the page to determine which would be the most effective at encouraging clients to sign up for a free trial. We opted for a floating action button on the bottom right of the screen.
We built an online shop with a streamlined checkout so visitors could easily purchase branded merchandise (hats, hoodies and singlets) and online classes and passes.
Benton Gym loved the redesign, particularly the bold imagery and usability. Users can easily navigate the website and find the information they are looking for without having to scroll too much, thanks to well-placed buttons and anchor links that redirect users to other parts of the site.
