When Benton Gym came to Webics, they had a cluttered website that was difficult to navigate and didn’t communicate their key messages effectively. As advocates for fitness, health and nutrition, the Benton Gym team wanted a new website to showcase how they help their clients reach their health goals and sustain long-term fitness levels. They also wanted to integrate an online shop, so clients could easily purchase gym classes and fitness accessories.
- We created a modern contemporary visual theme to complement the inspirational images provided by Benton.
- Prioritising conversions on mobile: call to actions (CTAs) were trialled at different positions on the page to determine which would be the most effective at encouraging clients to sign up for a free trial. We opted for a floating action button on the bottom right of the screen.
- We built an online shop with a streamlined checkout so visitors could easily purchase branded merchandise (hats, hoodies and singlets) and online classes and passes.
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