
Custom Features
Business Insurance Calculator
We worked closely with Macey to develop a unique Business Insurance Calculator that would deliver the most value to their customers. A key takeaway from the strategy session was having only one question per screen so the user wouldn’t be overwhelmed with information and to give a more personal touch like someone was asking them the questions. We designed a specially formatted email to be sent to the user detailing their results and containing a CTA to contact Macey’s for further information.