Macey Insurance Brokers are a trusted local broker whose passion, knowledge and personalised service have seen their client base grow year on year to now include over 3,500 businesses. Having recently rebranded to reflect these values and highlight their commitment to their customers, redesigning the website was the last and most important piece of the Macey branding transformation.
Macey brought their new brand book to the initial strategy session so we could get a feel for the tone of their new messaging. With a focus on Macey’s personal touch, we were tasked with designing a modern website that encouraged visitors to contact Macey for insurance information and/or a quote.
- Increase website traffic and conversions
- Increase the amount of content on the website, particularly
- for the different types of insurance on offer
- The ability for staff to create and edit landing pages
- Change structure to make the call-to-actions more prominent
A key part of the redesign was the creation of a custom Business Insurance Calculator (BIC). Macey wanted this calculator to be easy-to-use and informative, allowing their customers to quickly access and analyse their insurance options.