Branding
We designed the logo too
The Nowra Jeweller identity was drawn by Webics, not handed to us. The logo, the colours and the website were decided together, which is why the brand fits the site instead of being fitted to it.
About the client
Who they are
The Nowra Jeweller wanted a modern logo that reflects their bespoke services and a website with a custom feel. They needed advanced filtering so customers could easily browse their product range, including their own custom jewellery, and wanted a visually appealing way to showcase their services.
The solution
What Webics delivered
The logo design features a duck egg colour palette that reflects both the premium quality of the brand and the coastal setting of the Shoalhaven. ‘TNJ’ is styled as a stamp logo that can stand alone on packaging or be engraved on jewellery, while ‘The Nowra’ is presented in a small serif font and ‘Jeweller’ in uppercase with a thinner font to convey a refined, bespoke identity. The new website complements this aesthetic with a modern, elegant design that includes quick-view products, add-to-cart functionality, and advanced product filtering. Smooth scrolling and hover effects enhance the site’s bespoke, high-end feel.