Our Australian team is dedicated to delivering tailored digital solutions and world-class results for all types of businesses. Highly trained and Google certified, our staff are leaders in their field. With over 70 years of combined experience in design, development, marketing, content creation and user experience, you can trust the Webics team to work with you to deliver a profitable solution.

Ory Purhonen

Founder & Director

Ory’s entrepreneurial spirit sees him perform a diverse range of complex roles & tasks.

Always the innovator, Ory started his first business at a young age and founded Webics while he was still studying. More than a decade later, through hard work, perseverance and investing heavily in education and personal development, Ory has grown Webics into the successful business it is today.

Ory is knowledgeable about all aspects of the business and specialises in developing high-level strategies for clients, many of these featuring in the ASX 500. While consulting for the Australian Government, Ory helped redevelop the website and create a central resource for small business to engage with and understand their reporting obligations. 

When he isn’t in the office Ory can be found running, hiking, golfing or reading.

Sam Morante

Creative Director (B GraphicDes)

The very talented Sam makes beautiful looking websites and custom marketing materials.

Local girl Sam has over 10 years of web design experience and is passionate about the industry. Her areas of expertise include Photoshop, Illustrator, CSS, HTML and WordPress, but she still keeps her pad and pencil handy for sketching out ideas!

Her sense of humour, fondness for good old fashioned story boarding and fascination with random facts and information make her a talented designer and a fun person to have in the office. When she isn’t busy designing, Sam loves spending time at the beach with her young family, walking, gardening and solving puzzles.

Lydia Hawke

Content Strategist (BA (Hons) ELL)

Resident wordsmith Lydia crafts content optimised for both Google & the user.

A former Registered Nurse and Travel Agent, Lydia has had a diverse and colourful career. She has been writing professionally since 2012 and has completed a number of certifications to become an SEO copywriting specialist. Lydia is passionate about words and enjoys writing original content on a range of subjects.

When not writing, Lydia is busy reading, running, cycling, practising yoga, exploring our beautiful region or finding something new and interesting to watch or listen to. She is also studying for a master’s degree in writing and literature at Deakin University.

Katrina James

Graphic Designer (BCA) UOW

Highly-creative Katrina manages graphic design projects from inception to execution.

Katrina is an accomplished artistic talent with an impressive creative background working as a Senior Designer for a variety of international brands. She specialises in digital brand management, logo design and layout design with an in-depth knowledge of InDesign, Illustrator and Photoshop. Katrina is also known for her expressive handwriting and is a gifted letterer, calligrapher and bespoke illustrator.

On the weekends, Katrina can be found walking her dogs on the beach with her husband and beautiful baby girl or throwing one of her famous dinner parties. She is also just ever so slightly obsessed with Harry Potter!

Hayden Nielson

Web Developer, Technical Administrator (BIT) UOW

Hayden is a multitasking wiz, quickly resolving support tickets & developing websites.

Having recently graduated from UOW, Hayden is an inquisitive and enthusiastic member of the Webics team. As the front line of our technical support service, Hayden plays an important role in ensuring any problems are resolved quickly or escalated as needed.

Known for his love of puns, Hayden also speaks Japanese and enjoys extolling the virtues of PCs over Macs! Strategy games, researching technology and debating are also some of Hayden’s favourite ways to spend his spare time.

Chloe Ellis

Senior Google Ads Strategist (BCom) UOW

Chloe is a passionate senior Google Ads consultant, tailoring digital marketing plans to help businesses grow.

As a senior Google Ads consultant, Chloe manages and oversees all our Google Ads campaigns. She leads our Google Ads team in an advisory role, performing strategic testing and identifying improvements for optimisation to ensure maximum engagement and conversion.

A trained classical pianist Chloe’s hobbies include hiking, travel, adventure and art. She also loves learning new things and has a creative spirit which extends to a range of pursuits including food, sculpture, painting, drawing and photography.

Lily Poll

SEO Strategist (BBus) UOW

An avid learner and creative spirit, Lily leads up the SEO team at Webics.

A digital native with a drive to help businesses thrive, Lily has an impressive background of creative marketing experience. She is passionate about developing SEO strategies and helping businesses understand the importance of effective SEO campaigns.

Lily is studying a Bachelor of Business at UOW (focussing on marketing and management) and is always looking to develop her skills and gain extra qualifications. She also enjoys walking, gardening, photography, motorbike riding, reading, and listening to podcasts.

Amber Wilson

 Google Ads Strategist & Social Media Coordinator

Amber specialises in curating engaging social media content across a range of platforms.

Amber is our social media whiz, focussing on creating results-driven social media strategies for clients and helping them maintain a unified brand voice across different social media channels. She also works with our Google Ads team, planning and executing advertising strategies to help clients achieve maximum ROI in paid search campaigns. Her studies – a Bachelor of Communication and Media (majoring in visual communication design) at UOW – keep her busy when she’s not in the office.

In her spare time, Amber is always eager to explore and learn and loves nothing better than to take off on an adventure in her van that she and her partner renovated themselves. You might also catch her scaling a rock wall, checking out an art exhibition or absorbing a classic novel. And if you ever want to reference The Simpsons, Amber is the first to get it!

Jackson Butler

Junior Web Developer / Technical Administrator

Jackson provides industry-leading support to our customers while creating & maintaining websites.

Currently studying a Bachelor of Information Technology (majoring in network design and management) at UOW, Jackson has quickly picked up the skills needed to support and collaborate with the Webics team.

With a passion for all things IT, Jackson also manages his own server and enjoys experimenting with a range of hosted technologies in his spare time. Jackson enjoys reading, listening to electronic music, and much to Hayden’s delight, he is now our second proponent of PCs in the office!

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