Team

Our Australian team is dedicated to delivering tailored digital solutions and world-class results for all types of businesses. Highly trained and Google certified, our staff are leaders in their field. With over 70 years of combined experience in design, development, marketing, content creation and user experience, you can trust the Webics team to work with you to deliver a profitable solution.

Ory Purhonen

Founder & Director

Ory’s entrepreneurial spirit sees him perform a diverse range of complex roles & tasks.

Always the innovator, Ory started his first business at a young age and founded Webics while he was still studying. More than a decade later, through hard work, perseverance and investing heavily in education and personal development, Ory has grown Webics into the successful business it is today.

Ory is knowledgeable about all aspects of the business and specialises in developing high-level strategies for clients, many of these featuring in the ASX 500. While consulting for the Australian Government, Ory helped redevelop the business.gov.au website and create a central resource for small business to engage with and understand their reporting obligations. 

When he isn’t in the office Ory can be found running, hiking, golfing or reading.

Hayden Nielson

Web Developer, Technical Administrator (BIT) UOW

Hayden is a multitasking wiz, quickly resolving support tickets & developing websites.

Hayden is an inquisitive and enthusiastic member of the Webics team. As the front line of our technical support service, Hayden plays an important role in ensuring any problems are resolved quickly or escalated as needed.

Known for his love of puns, Hayden also speaks Japanese and enjoys extolling the virtues of PCs over Macs! Strategy games, researching technology and debating are also some of Hayden’s favourite ways to spend his spare time.

Katrina James

Graphic Designer (BCA) UOW

Highly-creative Katrina manages graphic design projects from inception to execution.

Katrina is an accomplished artistic talent with an impressive creative background working as a Senior Designer for a variety of international brands. She specialises in digital brand management, logo design and layout design with an in-depth knowledge of InDesign, Illustrator and Photoshop. Katrina is also known for her expressive handwriting and is a gifted letterer, calligrapher and bespoke illustrator.

On the weekends, Katrina can be found walking her dogs on the beach with her husband and beautiful baby girl or throwing one of her famous dinner parties. She is also just ever so slightly obsessed with Harry Potter!

Simone Griggs

Executive Assistant & Project Coordinator

With her impressive administrative background, Simone ensures our projects are delivered on time

Simone brings over 17 years of experience in various roles – Executive Assistant, Head of Production and Project Coordinator, to name a few – to the Webics team. Highly organised, resourceful and proactive, Simone plans and monitors the production process to make sure our deadlines are met.

When Simone isn’t in the office, you will mostly find her outdoors, either at her local beach soaking up the sun or walking her dog, Alfie. She has an eye for photography and appreciates a good book and live music. Simone is also partial to the odd glass of wine on a Friday!

Amber Wilson

 Google Ads Strategist & Social Media Coordinator

Amber specialises in curating engaging social media content across a range of platforms.

Amber is our social media whiz, focussing on creating results-driven social media strategies for clients and helping them maintain a unified brand voice across different social media channels. She also works with our Google Ads team, planning and executing advertising strategies to help clients achieve maximum ROI in paid search campaigns. Her studies – a Bachelor of Communication and Media (majoring in visual communication design) at UOW – keep her busy when she’s not in the office.

In her spare time, Amber is always eager to explore and learn and loves nothing better than to take off on an adventure in her van that she and her partner renovated themselves. You might also catch her scaling a rock wall, checking out an art exhibition or absorbing a classic novel. And if you ever want to reference The Simpsons, Amber is the first to get it!

Sophie Mudditt

SEO Strategist

Sophie analyses, reviews & implements SEO strategies to ensure clients receive maximum ROI

Born and raised in Nowra, Sophie is a true Shoalhaven local. Her role in the Webics’ SEO team sees her using her critical thinking skills to collect and analyse data, identify trends, monitor campaigns and problem-solve to ensure our clients’ websites receive maximum exposure.

Aside from her technical skills, Sophie also has many creative interests, including drawing, reading and music. She loves to travel and explore the outdoors and is particularly drawn to the beach. Sophie is also studying for a Bachelor of Commerce (Marketing and Public Relations) at the University of Wollongong (UOW). 

Kye Jones

Web Developer

Kye is responsible for the functionality, interactivity and visible structure of our websites, as well as maintenance tasks.

Kye is a valuable member of our web development team and helps create and code user-friendly websites that perform at their best. He also diagnoses technical issues and provides timely solutions to our clients.

When he isn’t multitasking in the office, Kye is either boxing, at the beach or discovering new music. He is also studying for a Bachelor of Information Technology (Web Design and Development) at the University of Wollongong (UOW).

Tyler Simmonds

Web Developer

WordPress specialist Tyler builds, optimises and maintains websites that look great and run smoothly

Tyler has slotted in seamlessly to the Webics web development team, where he is responsible for building WordPress websites using a range of technologies, including HTML, CSS, and PHP. He also modifies and updates our clients’ websites and troubleshoots any problems as soon as they are identified.

As a fan of the cult TV show The Inbetweeners, Tyler is always a good laugh and enjoys soccer, hitting the beach and gym, and listening to music. Tyler is also in his third year at the University of Wollongong (UOW), studying for a Bachelor of Information Technology (Web Design and Development).

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