Team

Our Australian team is dedicated to delivering tailored digital solutions and world-class results for all types of businesses. Highly trained and Google certified, our staff are leaders in their field. With over 56 years of combined experience in design, development, marketing, content creation and user experience, you can trust the Webics team to work with you to deliver a profitable solution.

Ory Purhonen

Founder & Director

Ory’s entrepreneurial spirit sees him perform a diverse range of complex roles & tasks.

Always the innovator, Ory started his first business at a young age and founded Webics while he was still studying. More than a decade later, through hard work, perseverance and investing heavily in education and personal development, Ory has grown Webics into the successful business it is today.

Ory is knowledgeable about all aspects of the business and specialises in developing high-level strategies for clients, many of these featuring in the ASX 200. While consulting for the Australian Government, Ory helped redevelop the business.gov.au website and create a central resource for small business to engage with and understand their reporting obligations. 

When he isn’t in the office Ory can be found running, hiking, golfing or reading.

Sam Morante

Creative Director (B GraphicDes)

The very talented Sam makes beautiful looking websites and custom marketing materials.

Local girl Sam has over 10 years of web design experience and is passionate about the industry. Her areas of expertise include Photoshop, Illustrator, CSS, HTML and WordPress, but she still keeps her pad and pencil handy for sketching out ideas!

Her sense of humour, fondness for good old fashioned story boarding and fascination with random facts and information make her a talented designer and a fun person to have in the office. When she isn’t busy designing, Sam loves spending time at the beach with her young family, walking, gardening and solving puzzles.

Lydia Hawke

Content Strategist (BA (Hons) ELL)

Resident wordsmith Lydia crafts content optimised for both Google & the user.

A former Registered Nurse and Travel Agent, Lydia has had a diverse and colourful career. She has been writing professionally since 2012 and has completed a number of certifications to become an SEO copywriting specialist. Lydia is passionate about words and enjoys writing original content on a range of subjects.

When not writing, Lydia is busy reading, running, cycling, practising yoga, exploring our beautiful region or finding something new and interesting to watch or listen to.

Katrina James

Graphic Designer (BCA) UOW

Highly-creative Katrina manages graphic design projects from inception to execution.

Katrina is an accomplished artistic talent with an impressive creative background working as a Senior Designer for a variety of international brands. She specialises in digital brand management, logo design and layout design with an in-depth knowledge of InDesign, Illustrator and Photoshop. Katrina is also known for her expressive handwriting and is a gifted letterer, calligrapher and bespoke illustrator.

On the weekends, Katrina can be found walking her dogs on the beach with her husband and beautiful baby girl or throwing one of her famous dinner parties. She is also just ever so slightly obsessed with Harry Potter!

Chloe Ellis

SEM/Digital Strategist (BCom) UOW

Both creative and analytical, Chloe tailors digital marketing plans to help businesses grow.

Chloe is our marketing specialist and Google expert, commanding an in-depth knowledge of Google Ads, Google Analytics and Google Search Console. She is also a Bing Certified Professional and Facebook Ads aficionado.

A trained classical pianist Chloe’s hobbies include hiking, travel, adventure and art. She also loves learning new things and has a creative spirit which extends to a range of pursuits including food, sculpture, painting, drawing, woodwork and photography.

Hayden Nielson

Web Developer, Technical Administrator (BIT)

Hayden is a multitasking wiz, quickly resolving support tickets & developing websites.

Having recently graduated from UOW, Hayden is an inquisitive and enthusiastic member of the Webics team. As the front line of our technical support service, Hayden plays an important role in ensuring any problems are resolved quickly or escalated as needed.

Known for his love of puns, Hayden also speaks Japanese and enjoys extolling the virtues of PC’s over Macs! Strategy games, researching technology and debating are also some of Hayden’s favourite ways to spend his spare time.

Bianca Pink

Junior SEO/Marketing Assistant (BA-BCMS) UOW

Bianca brings an enquiring mind & fresh energy to Webics' marketing team.

A valuable member of our SEO and marketing team, Bianca uses her industry experience and marketing knowledge to help businesses build strategic digital campaigns and achieve long-lasting SEO success.

Having grown up on the South Coast Bianca has a natural sense of adventure and affinity with the ocean. She loves spending time at the beach and discovering new and interesting places. Bianca also enjoys anything true-crime and, much to the delight of the office, baking is also one of her many talents!

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