Our Australian team is dedicated to delivering tailored digital solutions and world-class results for businesses of all industries. Highly trained and Google certified, our staff are leaders in their field and have an expansive skill set in design, marketing, development and user experience. With over 56 years of combined experience, you can trust the Webics team to work with you to deliver a profitable solution.

Ory Purhonen

Founder & Director

Ory’s entrepreneurial spirit sees him perform a diverse range of complex roles & tasks.

Always the innovator, Ory started his first business at age 7 and founded Webics while he was still in high school. Through hard work, perseverance and investing heavily in education and personal development, Ory has grown Webics into the successful business it is today.

Ory is knowledgeable about all aspects of the business and specialises in developing high-level strategies for clients. When he isn’t in the office Ory can be found running, hiking, golfing or reading.

Sam Morante

Graphic & Web Designer (B GraphicDes)

The very talented Sam makes beautiful looking websites and custom marketing materials.

Local girl Sam has over 10 years of web design experience and is passionate about the industry. Her areas of expertise include Photoshop, Illustrator, CSS, HTML and WordPress, but she still keeps her pad and pencil handy for sketching out ideas!

Her sense of humour, fondness for good old fashioned story boarding and fascination with random facts and information make her a talented designer and a fun person to have in the office. When she isn’t busy designing, Sam loves spending time at the beach with her young family, walking, gardening and solving puzzles.

Lydia Hawke

Content Strategist (BA (Hons) ELL)

Resident wordsmith Lydia crafts content optimised for both Google & the user.

A former Registered Nurse and Travel Agent, Lydia has had a diverse and colourful career. She has been writing professionally since 2012 and has completed a number of certifications to become an SEO copywriting specialist. Lydia is passionate about words and enjoys writing original content on a range of subjects.

When not writing, Lydia is busy reading, running, cycling, practising yoga, exploring our beautiful region or finding something new and interesting to watch or listen to.

Chloe Ellis

SEM/Digital Strategist (BCom) UOW

Both creative and analytical, Chloe tailors digital marketing plans to help businesses grow.

Chloe is our marketing specialist and Google expert, commanding an in-depth knowledge of Google Ads, Google Analytics and Google Search Console. She is also a Bing Certified Professional and Facebook Ads aficionado.

A trained classical pianist Chloe’s hobbies include hiking, travel, adventure and art. She also loves learning new things and has a creative spirit which extends to a range of pursuits including food, sculpture, painting, drawing, woodwork and photography.

Hayden Nielson

Web Developer, Technical Administrator (BIT)

Hayden is a multitasking wiz, quickly resolving support tickets & developing websites.

Having recently graduated from UOW, Hayden is an inquisitive and enthusiastic member of the Webics team. As the front line of our technical support service, Hayden plays an important role in ensuring any problems are resolved quickly or escalated as needed.

Known for his love of puns, Hayden also speaks Japanese and enjoys extolling the virtues of PC’s over Macs! Strategy games, researching technology and debating are also some of Hayden’s favourite ways to spend his spare time.

Bianca Pink

Junior SEO/Marketing Assistant (BA-BCMS) UOW

Our newest team member Bianca brings an enquiring mind & fresh energy to Webics.

A valuable member of our SEO and marketing team, Bianca uses her industry experience and marketing knowledge to help businesses build strategic digital campaigns and achieve long-lasting SEO success.Having grown up on the South Coast Bianca has a natural sense of adventure and affinity with the ocean. She loves spending time at the beach and discovering new and interesting places. Bianca also enjoys anything true-crime and, much to the delight of the office, baking is also one of her many talents!

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