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Google will begin ranking mobile-friendly sites higher starting April 21

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What this means for websites is that the customer base is finding and engaging with them primarily through mobile devices. If your site isn’t compatible and easy-to-use with a mobile device, chances are, that user (and potential customer) has already moved on. Smartphones and mobile devices are designed to streamline processes through apps and other efficient programming. To guarantee your website receives maximum exposure, you must go mobile-friendly.

If you’re not sure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to find out.

Google Gets it

This major step by Google demonstrates the company’s understanding of the mobile marketplace. Google already recognises the necessity of mobile optimisation, and this additional element will serve to penalise those who aren’t getting on board.

It’s important to note that Google’s ranking algorithms are highly complex. While this is a boon for mobile-friendly sites, there are still numerous other factors involved in getting your website to the top of Google’s search engine results. Link building, quality content, social media engagement, and other elements are still very much at play when it comes to climbing those ranks. While the news from Google is a bold step forward, websites both mobile-friendly and desktop-only must still follow SEO best practices and work hard to get their sites scoring high and getting noticed.

What Can My Business Do?

In preparation for this big change, it’s imperative that you get your website in its best shape. If it is not yet mobile-friendly, a web design company can assist you in making this transformation. Google also recommends you check out their guide to mobile-friendly websites, which offers tips to help your site succeed.

Now might also be a great opportunity to revamp your site with a fresh new design. At Webics, all of our websites are optimised for mobile devices. We build each site to look sleek and sophisticated whether viewed on a smartphone, tablet, or desktop.

Contact Webics for more information on web design or to find out how to get your site in the top rankings of Google.

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