Australia is one of the top 10 countries leading the pack worldwide with the 7th highest penetration rate of Internet usage (percentage of the total population of a given country or region that uses the internet) compared to the statistics of the world’s top 20 countries with the most Internet users according to Internet World Stats.
This speaks a lot about how Australians use the Internet. As a business owner, you cannot close your eyes to the fact that the Internet is a fertile ground for your business. Apart from providing a good base to get thousand of leads and expand your business’ reach to a wider market, you can more importantly increase your sales and ROI. That is if you have a website or any form of online presence.
On the other hand, having a website to create an online presence is simply not enough. With billions of websites competing against each other to be on the first page of Google and other known search engines, it has now become imperative to optimise everything online. That’s why you need an Australian SEO expert in all your search engine optimisation campaigns. An expert can help you with the following:
Create a Strong Online Presence using White Hat SEO
Creating an online presence through search engine optimisation for businesses in Australia is getting more and more competitive. This is due to the emerging realisation of business owners of the necessity of having an online presence even for offline stores.
An Australian expert in SEO understands the complexities and intricacies of how search engines rank websites. He or she can help in identifying exactly what needs to be done in order for your website to gain more local traffic. Essentially, you want traffic so you get more leads, and leads that turn into customers. So with the assistance of an expert, you are sure to hit the right mark in pulling high traffic to your business by means of SEO.
Moreover, a SEO expert understands the technical, on-page and off-page aspect of SEO. An expert can make clear and compelling recommendations to set out a plan for your online campaign. This is without employing any black hat SEO strategies and compromising your presence in search engine result pages.
Build a Strong Foundation with an Online Marketing Mix
Another great advantage of an Australian SEO expert when it comes to online marketing campaigns is that they understand the value of combining different online marketing strategies and integrating SEO to create a stronger foundation.
The truth is SEO “alone” cannot pull prospects to your website. An online marketing mix like: branding, social media presence, content creation combined with SEO can create a strong and resounding impact to your target market. You cannot create a website without any content. You cannot create content without the right keywords because if you absent the right keywords you’ll have minimal online presence. SEO promotes proper search engine indexing. Without any SEO keywords in your website and content, there’s a high probability that you’ll not be indexed by search engines.
Tangible Results Delivered at Your Doorstep
An expert knows the right tools to use in measuring the results of your search engine optimisation campaigns and can provide data-driven proof of how your website is doing in terms of traffic.
This is basically one of the most essential parts of any marketing campaign online – integration of analytics and measurement of results. An expert knows that online marketing campaigns including SEO must be measurable in order to determine whether these campaigns are successful and effective. Metrics do not only help in improving your business, they also help in providing direction for the next step in your business.