Branding
We designed the logo too
The Dr Zainib identity was drawn by Webics, not handed to us. The logo, the colours and the website were decided together, which is why the brand fits the site instead of being fitted to it.
About the client
Who they are
Dr Zainib Cheema is a specialist GP based in Sydney. She has interests in functional medicine, emergency medicine, rural health, and infectious diseases. Dr Zainib is also a prescriber of medical cannabis and is passionate about promoting the benefits of this treatment. She wanted a beautifully designed website that reflects her many areas of expertise and inspires people to call or book an appointment. Dr Zainib also needed two logos to represent her individualised approach to health and tie in with her new website.
The solution
What Webics delivered
- We started with a pastel colour palette to convey a caring and nurturing feel.
- A minimalist design allows prospective patients to navigate the website with ease and find the information they need.
- Valuable health information is integrated into the design to highlight Dr Zainib's knowledge and experience and build a sense of trust.
- The sunflower motif is used throughout the website (as well as the icon from Dr Zainib's secondary logo) to tie everything together.
To create Dr Zainib's new logo, we drew inspiration from the double helix and combined it with a geometric flower to create a professional yet welcoming effect.
The Sunflower Clinic Logo incorporates a hand-drawn sunflower with geometric shapes to represent the journey to wellness and the holistic approach Dr Zainib is known for. A minimal rounded font links the two logos.
Dr Zainib was very impressed with the branding and our overall creative vision. We always strive to make sure that our clients are happy with what we deliver, and it was lovely to receive such positive feedback.