Rugs Express is an online rug retailer that wanted to modernise its logo to align with other similar businesses. The client wanted a letter-based logo that only featured the business name – no graphics – and maintained the existing monotone branding colours.
We needed to keep things minimal, so we chose a distinctive serif typeface – Bembo Std – and adjusted the spacing between the two words. The final concept is a classic wordmark logo representing a well-established business known for its quality products and excellent customer service. We also created a stylised icon using the acronym RE that can be used across diverse platforms, including as a favicon.
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