If the copy on your website doesn’t get to the point quickly and clearly, you risk both losing your audience and damaging your brand. Bad writing is bad for business because it clutters your website and dilutes your message. It can also affect your ranking.
Google’s approach to search is clear:
And this is where SEO copywriting comes in. Your website copy should provide the best possible information for your audience; it should help them in some way and provide answers to their questions. In other words, people come first, and if the user isn’t happy, Google won’t be either.
SEO copywriters are specialists who can combine technical search engine optimisation techniques with compelling content.
The primary goal of SEO copywriting is always crafting quality content with additional goals flowing naturally once this has been achieved. These include:
It is very difficult to manipulate Google, so while it is still important to have a technical optimisation strategy, engaging, high-quality content is just as important.
People search online for two reasons. These are:
Therefore, the primary goal of your website copy is to provide that solution or deliver that answer.
When you provide users with the information they are looking for, they will stay longer on the page because you are providing value. This establishes trust, which leads to more leads, more revenue and a stronger online presence.
If you’re not sure whether your website copy is up to scratch, read over your content and see how many of the following you can tick off.
Of course, a professional copywriter will also ensure your content is free from spelling, grammar and punctuation errors.
Well-written, well-researched copy is a worthwhile investment if you want your website to rank and your customers to stay informed. Get it done right the first time and save yourself a headache down the line. Ask Webics for a quote – we write copy for websites in development as well existing websites that need a new copywriting strategy.
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