Adwords Management - Google Advertising

Drive targeted traffic to your website with Google AdWords.

Google Adwords Management Results Google AdWords management is the process of continually monitoring and optimising accounts, campaigns, ad groups and keywords to improve performance and generate a higher return on investment.

Google AdWords Certified Partners have demonstrated their depth of knowledge in extensive examinations held by Google. The focus of the training involved in the partner program is geared towards the ability to generate a higher return from a maintained budget – this is why certified partners are the best choice for businesses looking to outsource the management of their Google AdWords Account.

Aleardy tried managing your AdWords account?

Some business owners end up spending more time managing their campaigns than managing their business. Professional Google AdWords management is the the answer to this problem.

There are potential hundreds or even thousands of account areas that require monitoring in order to stay on top your target keywords without breaking the bank. Your qualified account manager will work constantly to minimise your cost-per-click (CPC) and maximise your return on investment (ROI).

Webics is a Google AdWords Certified Partner. This means that we have been tested by Google and proven our ability to achieve great results for our clients through Google AdWords to a level they were more than satisfied with.

Certified Professionals will take care of your account. Our staff have a wealth of knowledge and experience to apply.

Weekly Reporting of your AdWords account means you to keep up to date with your campaigns.

Personalised Marketing Advisers from professionals can bring ideas to the table that are necessary to successfully advertise online.

No Lock In Contracts are implemented with our AdWords management. We let the results do all the talking.

Why Choose Webics?
How It Works
FAQ

Time and time again, we prove to our clients that Professional Google AdWords Management is a worthwhile investment. Unlike most other AdWords Management Agencies, Webics don’t lock you into a contract. This means that if we can’t prove ourselves and our service to you, we lose a client – making your success a vital part of our survival as a business.

Our service is completely transparent. There is nothing stopping our clients from viewing exactly what we do in their accounts. It is this transparency that has helped us build a list of hundreds of trusting clients.

From the start, our Google AdWords experience and knowledge will be the driving force behind your high performing Google AdWords campaigns. Here is how the process of achieving fantastic results for our clients works:

Determine goals and key areas of your business you would like to grow.
Our SEM consultants carry out extensive market research to gain insight into your industry and competition.
We take a detailed look at any existing campaigns you are running and formulate strategies to build on them.
We build a list of highly targeted and relevant keywords.
We then group these keywords into strict themes.
For each ad group we develop compelling ad text to ensure a high click-through-rate.
Once your account is up and running we monitor its performance constantly and optimise hundreds of account areas. Our ongoing aim is to make each paid click as valuable as possible for your business.

Why should I have my AdWords managed by professionals?

It’s like fixing your car – you could try to fix it yourself but you will always get a better result if you take it down to a qualified mechanic. And that’s what we are; we know all the mechanical ins and outs of your AdWords account. Google have trained us themselves to a high standard, we are one of very few Google AdWords Certified Partners. This is great because not only can we professionally manage your Google AdWords account to make sure it is always giving you a high return, we are always having new AdWords features and tools handed out to us before they are rolled out to the general public.

Which do I need, SEO or PPC?

You want to achieve the highest likelihood that somebody is going to click through to your website from the keywords you are targeting. This is why the best idea would be to run both SEO and paid search marketing campaigns at the same time. Achieving first page results through SEO where you do not pay for you clicks can take up to six months or even more in highly competitive markets. But with Google AdWords you can show up on the first page within a matter of hours – so as a trade-off, you pay Google every time somebody clicks on your add. Our job is to make sure you are not paying too much for your clicks and you are only paying for the most valuable clicks.

How do I know my competition is not clicking my ads?

Google have an extremely sophisticated click fraud detection system in place. They know if somebody is clicking on your ad over and over again or has setup a program to click your ads hundreds of times. You will not be charged for the clicks if this happens If somehow Google does not pick up click fraud on your ads, we will definitely notice the change in your campaign performance and report this to Google for them to actively work on until a they can determine that the clicks were invalid.

I have a small budget, can I still compete?

The AdWords system allows those with a small budget to compete with the bigger players. The first thing we do is determine you advertising goals and that allows us to develop a strategy to help you gain a return from your campaigns even if your business is the small fish in a big pond.

Should I advertise with only AdWords or also with Yahoo! and Bing?

Because Google is by far the most popular search engine on the internet, starting out just with AdWords is likely to be the best idea. Later down the track if you are looking to broaden your reach with search engine marketing, we can definitely provide the same expertise for your campaigns on Yahoo! and Bing as we do for AdWords.

Can I target my ads to Internet users based on their location?

Yes, Google AdWords offers the functionality to serve your ads to users in specific Countries, Cities and regions.

Also, a helpful feature for ‘Tradies’ and other businesses with a specific service area is targeting a radius from a certain point.

Where will people see my ads?

Your ads will show above and to the side of Google search results for the keywords (search phrases) being targeted.

If you would like to run professionally managed online branding campaigns as well, your image, video or text ads can show on websites on the Google Display Network. Websites to display your ads can be manually chosen or Google can find the websites which are relevant to your target market.

Can I accurately measure the results?

Of course, Webics are able to properly setup and monitor conversion tracking. This means what you know exactly how many of your paid clicks are turning into paying customers.

This data helps us make decisions to further improve the performance of your account.

How long will I be locked in for?

Don’t be silly, we don’t use lock in contracts. We have no need for them because our customers keep coming back based on the results.

Running on a month-by-month basis helps our build trust with our clients and drives us to always generate the best results for your business. If we don’t make it happen, we lose a client.

How am I charged?

Google will bill you for your clicks through a totally different system than our management fee. Once you are all signed up and ready to go, we can help you set up your Google AdWords billing preferences. We are unique in how we charge only for our management fee rather than billing for clicks and marking them up. This means that none of your click budget goes into our pockets and we are here simply to help your AdWords account generate more valuable results from your existing budget.

What is my daily budget?

With our Google AdWords Management services, you as our client decide how much you are willing to spend on clicks each day. The system that determines how much you pay for clicks from each keyword is extremely complex, so the daily budget is in place to ensure you never spend more than you are willing to.

Once your budget is exhausted, your ads will no longer show. This is not what you want to happen because it would mean you could be missing out on targeted clicks, which may turn into a sale. Luckily for you, our Google Certified Professionals can give you advice on an appropriate budget for your industry. From there, we make sure that you get the absolute most from every cent.

Have any more questions? Give us a call on 1300 932 427 (cost of a local call).

Not convinced yet? Our team is here to help!

Let us walk you through how we can help your business grow.

Request a free call

Disclaimer: *Guaranteed of 1st page position in Google searches applies only once a client has adjusted their CPC budget according to the advice of their account manager. The prices above are Google AdWords account management fees, they are not inclusive of a clients CPC budget. If you wish to pause or cancel an account, please contact us. Pricing is GST inclusive.