Remarketing (also known as retargeting) is a powerful form of online advertising that gives you the ability to show targeted ads to users who have visited your website, social media platform or mobile application. When that user visits other sites, a cookie in their browser activates a remarketing script and your ads appear. Remarketing is great for building your brand and reaching customers who have already expressed an interest in your business.
Keep Your Customers Engaged With Remarketing
Did you know that only a small percentage of visitors to your website will convert the first time they interact with it? Remarketing gives you that all-important second chance to advertise to these people and bring them back to complete the sale or call to action. Customers like to be certain before they commit to a purchase and remarketing is an effective way to help spur them on and remind them to take action.
Don't Let Customers Forget About Your Brand
Retargeting helps generate online sales because it gives your brand greater visibility. Every time a customer sees one of your ads your brand gains more recognition and more traction. The level of exposure from a well-managed retargeting campaign ultimately leads to more conversions, higher click-through rates and more profit for your business.
Remarketing campaigns are fully customizable so you have complete control over who sees your ads and special offers and at what time. You can target customers about to leave, after a certain time period elapses or as they scroll ensuring the right offers reach the most relevant audience.
Eye-Catching Ads That Capture Attention
It’s a fact that attention spans are decreasing and that makes it harder than ever to engage with your audience. Hiring an experienced digital agency like Webics gives you a much better chance of staying top of mind and building brand recognition and trust.
We have years of experience creating highly relevant ads to keep your customers engaged once they are in your sales funnel. Our strategists work hard to understand your business and create display ads that reinforce your brand. You’ll only ever be working with an experienced remarketing consultant who will monitor your campaign closely and keep you up to date on how it is performing.
Why Work With Us
- Targeted Ads
- Ongoing Improvements
- Results Focussed
- Experienced Digital Team
- Frequent Updates
- No Long Term Contracts
- Social Remarketing
- Google Remarketing
We create better digital experiences to set your brand apart
Frequently Asked Questions
What is the difference between PPC & SEO?
Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results.
How do I know how much I am spending?
Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.
Why do people click PPC ads?
Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.
What kind of ROI can I expect from PPC?
ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.
How much does Google Ads cost?
We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.
What is the difference between Google Ads & SEO?
SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.
My last Google Ads campaign didn't work. Why should I try again?
The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.
Can I manage my own Google Ads campaign?
You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.
What campaign types are available?
There are 5 types of campaigns available On Google Ads.
- Search Ads
- Display Ads
- Video Ads
- Shopping Campaign
- App Campaign
Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.
Why do campaigns need to be optimised?
Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money.
I have a Google Ads campaign running, but I can't see my ads
There are several reasons why your ads might not be showing including:
- Your daily budget has been reached
- You are located outside the targeted area
- Your ad may be scheduled to only run at certain times of the day
If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.
What metrics can be tracked with Google Ads?
Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.
- Overall Cost
- Number Of Clicks
- Average Cost-Per-Click (CPC)
- Number Of Conversions
- Cost Per Conversion
- Impressions By Campaign
- Overall Click-Through-Rate (CTR)
- CTR by Ad Groups
- CTR By Campaigns
When will I see results?
Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation.
Can my competitors target branded keywords?
There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.
Will Remarketing Work For My Business?
Remarketing is a highly effective marketing strategy for businesses across all industries and is successful at supporting the conversion process.
Does Remarketing Gather Or Share Any Of My Personal Information?
No. Customers are assigned a cookie ID, they are random and non-identifiable.
How Do I Get Started With A Remarketing Campaign?
Webics makes remarketing ads easy! All you have to do is give us a call or email to discuss your marketing objectives. We'll then do some research and curate a solution that’s tailored to your needs.