Having a shopping feed is essential for all eCommerce retailers if they want to remain competitive in their industry. Google Shopping ads allow users to search for and compare products from different retailers in a clear, easy-to-use format. Whether you need to launch a new shopping campaign or restructure an existing one, Webics will make sure you get the most from every advertising dollar you spend.
Attract Ready-To-Buy Shoppers
Did you know that shoppers are more likely to buy the products they see in Google Shopping ads? Google Shopping campaigns generate better-qualified leads because they provide useful information like price, availability and an image before the user has even clicked on the ad. Users already have a strong sense about your products when they come to your site and are primed to make a purchase.
Experience Record Growth & Broaden Your Presence
Google Shopping ads are the most effective way to get your products in front of the people who want them. We have worked with businesses who have doubled and even tripled their click-through rates with Shopping ads. Our shopping campaigns showcase the most important information about your products and target users who are already interested in them.
Adding Shopping ads to your eCommerce strategy also broadens your online presence as there is potential for your text ad and your shopping ad to appear in Google at the same time. We can show you how to maximise your growth opportunities with our tailored eCommerce solutions.
Better ROI With A Qualified Google Shopping Agency
To get the most out of your Google Shopping campaign you need to partner with an agency that knows how to manage your campaign to maximise your profits. From the initial strategic planning session through to the campaign setup and ongoing data optimizations, our team is invested in giving you an edge over the competition.
As a Google Partner, Webics has the knowledge and experience to maximise your visibility and make sure your shopping traffic is profitable. Our in-house experts look at the whole picture and create custom solutions to help your business attract more traffic, convert shoppers and retain them for the long term.
Work With Us
- Optimised Feeds
- Selective Keyword Bidding
- Data-driven Approach
- Regular Reporting
- No Long Term Contracts
- Careful Monitoring and Regular Optimisations
We create better digital experiences to set your brand apart
Frequently Asked Questions
What is the difference between PPC & SEO?
Search Engine Optimization (SEO) is a long-term strategy to improve a website’s organic rankings in the search engine results pages. PPC is a paid search engine marketing method to run advertisements for relevant keywords in the search results.
How do I know how much I am spending?
Webics operates so that your advertising budget is paid directly to the platform. This enables complete transparency, so you can easily distinguish between advertising spend and management costs.
Why do people click PPC ads?
Because the ad answered their query or they are already familiar with the brand. That's why it is vital that your PPC campaign targets the right people with the right information at the right time.
What kind of ROI can I expect from PPC?
ROI is subjective, so it does depend on what specific goals you have set for your business. The good news is that almost all PPC campaigns have an instant impact. They also generate a lot of data, so it is easy to see what is working and what isn't, all of which will be detailed in your monthly report.
How much does Google Ads cost?
We have a range of packages starting from $199 + GST per month (+ initial setup fee). The minimum workable budget (paid directly to Google) is $500 per month.
What is the difference between Google Ads & SEO?
SEO requires an investment of time and money before you get results. It is a long-term strategy that involves setting up your website properly and optimising your content. With Google Ads, you only pay when people click on your ad. Both are important, but Google Ads is a much quicker way of bringing targeted traffic to your website.
My last Google Ads campaign didn't work. Why should I try again?
The root cause of most failed Google Ads campaigns is poor management. Running a Google Ads campaign without an in-depth knowledge of the platform usually results in burning through money fast and unnecessarily. Inappropriate search terms, not enough A/B testing, poor landing page design and ineffective copy are just some of the reasons why your campaign may not have delivered the results you expected.
Can I manage my own Google Ads campaign?
You can, but you might want to re-read the previous FAQ first. Setting up and managing a successful Google Ads campaign requires a significant investment of your time and that's assuming you've done the background learning. As a Google Partner, we have passed all the Google Ads product certification exams and are up-to-date with all the latest changes and metrics.
What campaign types are available?
There are 5 types of campaigns available On Google Ads.
- Search Ads
- Display Ads
- Video Ads
- Shopping Campaign
- App Campaign
Once you know what the goal of your campaign is you'll be able to select a campaign type. We can advise you on which campaign type will deliver the best results for your business.
Why do campaigns need to be optimised?
Optimisation ensures you are targeting the right audience at the right time with the right product or service, increasing your conversion rate and saving you money.
I have a Google Ads campaign running, but I can't see my ads
There are several reasons why your ads might not be showing including:
- Your daily budget has been reached
- You are located outside the targeted area
- Your ad may be scheduled to only run at certain times of the day
If you repeatedly search for your ad without clicking, Google may recognise your computer and stop showing you the ad because it thinks you are not interested.
What metrics can be tracked with Google Ads?
Google Ads is incredibly powerful when it comes to leveraging user data. These are just some of the Google Ads Metrics that can be tracked.
- Overall Cost
- Number Of Clicks
- Average Cost-Per-Click (CPC)
- Number Of Conversions
- Cost Per Conversion
- Impressions By Campaign
- Overall Click-Through-Rate (CTR)
- CTR by Ad Groups
- CTR By Campaigns
When will I see results?
Generally speaking, we would expect you to start seeing impressions and clicks within the first few days of your campaign starting. Leads and conversions will increase over time with continual optimisation.
Can my competitors target branded keywords?
There is nothing stopping a competitor from bidding against your brand as long as they don't mention your trademarked name in their ad copy.
Where Do Shopping Ads Appear?
Shopping ads may be displayed across a range of places on the internet, including:
- The Shopping tab on Google Search
- Google Search, next to the search results and Google Images
- Google Search Partner websites (optional)
- The Google Display Network, which includes YouTube, Gmail and Google Discover
What is Google Merchant Centre?
Google Merchant Center is a tool we use to upload shop and product data to Google and make it available for Shopping ads and other Google services.
How Do Shopping Ads Work?
Shopping ads use Merchant Centre product data – not keywords – to decide how and where to show your ads.
What Makes Up A Shopping Ad?
Shopping ads show a photo of your product, plus a title, price, store name and more.
When Do I Pay With Shopping Ads?
Like other Google Ad campaign types, shopping ads also partake in an ad auction. Product shopping ads are charged on a cost-per-click basis and Showcase Shopping ads are charged using cost-per-engagement (CPE) bidding.