Having a shopping feed is essential for all eCommerce retailers if they want to remain competitive in their industry. Google Shopping ads allow users to search for and compare products from different retailers in a clear, easy-to-use format. Whether you need to launch a new shopping campaign or restructure an existing one, Webics will make sure you get the most from every advertising dollar you spend.
Attract Ready-To-Buy Shoppers
Did you know that shoppers are more likely to buy the products they see in Google Shopping ads? Google Shopping campaigns generate better-qualified leads because they provide useful information like price, availability and an image before the user has even clicked on the ad. Users already have a strong sense about your products when they come to your site and are primed to make a purchase.
Experience Record Growth & Broaden Your Presence
Google Shopping ads are the most effective way to get your products in front of the people who want them. We have worked with businesses who have doubled and even tripled their click-through rates with Shopping ads. Our shopping campaigns showcase the most important information about your products and target users who are already interested in them.
Adding Shopping ads to your eCommerce strategy also broadens your online presence as there is potential for your text ad and your shopping ad to appear in Google at the same time. We can show you how to maximise your growth opportunities with our tailored eCommerce solutions.
Better ROI With A Qualified Google Shopping Agency
To get the most out of your Google Shopping campaign you need to partner with an agency that knows how to manage your campaign to maximise your profits. From the initial strategic planning session through to the campaign setup and ongoing data optimizations, our team is invested in giving you an edge over the competition.
As a Google Partner, Webics has the knowledge and experience to maximise your visibility and make sure your shopping traffic is profitable. Our in-house experts look at the whole picture and create custom solutions to help your business attract more traffic, convert shoppers and retain them for the long term.
Work With Us
- Optimised Feeds
- Selective Keyword Bidding
- Data-driven Approach
- Regular Reporting
- No Long Term Contracts
- Careful Monitoring and Regular Optimisations
We Create Better Digital Experiences To Set Your Brand Apart
Frequently Asked Questions
Where Do Shopping Ads Appear?
Shopping ads may be displayed across a range of places on the internet, including:
- The Shopping tab on Google Search
- Google Search, next to the search results and Google Images
- Google Search Partner websites (optional)
- The Google Display Network, which includes YouTube, Gmail and Google Discover
What is Google Merchant Centre?
Google Merchant Center is a tool we use to upload shop and product data to Google and make it available for Shopping ads and other Google services.
How Do Shopping Ads Work?
Shopping ads use Merchant Centre product data – not keywords – to decide how and where to show your ads.
What Makes Up A Shopping Ad?
Shopping ads show a photo of your product, plus a title, price, store name and more.
When Do I Pay With Shopping Ads?
Like other Google Ad campaign types, shopping ads also partake in an ad auction. Product shopping ads are charged on a cost-per-click basis and Showcase Shopping ads are charged using cost-per-engagement (CPE) bidding.